Value-based Public Relations and Marketing Communications
Tech. Marcom Tech • Independent firm, specializing in public relations and marketing communications for technology companies and the convergence of IT and the life sciences • Accessible top management involved in the day-to- day tactical execution of client programs and strategies. No inexperienced twenty-somethings! • Pay for results, not the conference room view . 2
Tech. Marcom Tech • Charges for services on an as-used basis. No long- term fixed retainers, no needless markups of outside vendors or out-of-pocket expenses • Clients bring something new to the table, as proven market leaders or as first-movers with innovative stories to tell the media • Won't waste the media's time with sales hype. Won’t waste clients’ money on programs that won’t produce results . 3
Tech. Marcom • The expertise and business acumen of veteran consultants • The affordability and competitiveness of independent practitioners • Full menu of marketing communications and PR services on a project or “a la carte” basis • Flexible monthly retainers based on actual work scheduled – not arbitrary profit targets . 4
Tech. Marcom Services • PR campaigns • Media & analyst relations • Marketing communications plans/strategies • New product/service launches • Copywriting and creating collateral (brochures, datasheets, etc. ). 5
Tech. Marcom Services • Byline articles, case studies, white papers • Media training of executives • Company newsletters and reports • Special events • Trade show support • Speakers bureaus. 6
Tech. Marcom - Clients Tech. Marcom serves as agency of record for Hair. DX, the first consumer-friendly genetic test for the likelihood of developing male baldness. It provides an accurate and understandable genetic analysis of the likelihood of developing male pattern baldness (Androgenetic Alopecia) before age 40 Tech. Marcom services include media relations, marketing communications counsel, writing, and strategic planning Hair. DX is headquartered in Irvine, CA. 7
Tech. Marcom - Clients Tech. Marcom is provides public relations counsel and writing services to Xy. Enterprise (www. xyenterprise. com), a Wakefield, MA based content management software company. Xy. Enterprise helps simplify and expedite the automated creation and delivery of content across the enterprise. Named one of KMWorld’s “ 100 Companies that Matter in Knowledge Management” for the second consecutive year, Xy. Enterprise offers configurable and scalable XML content management and publishing solutions that maximize content reusability and repurposing. . 8
Tech. Marcom - Clients On a project basis, Tech. Marcom delivers public relations services to Heart. Screen America (www. heartscreenamerica. com), an Andover, MA based heart screening company. HSA offers comprehensive heart screening programs that can identify the risks associated with cardiac abnormalities and heart disease. Heart. Screen America’s affordable heart screening programs are a fraction of the cost for comparable services offered at outpatient facilities. Heart. Screen America is screening hearts and saving lives. . 9
Tech. Marcom - Clients Through our Biotech. Marcom division, Tech. Marcom serves as agency of record for Bio. Q (www. bio. Q. com), an Irvine, CA medical device company. Bio. Q designs and will market a family of revolutionary noninvasive medical devices for restoration of neurological functions impaired by neuropathy. Bio. Q devices will be used for the treatment of neuropathic conditions such as falls and ulcerations in diabetic patients, autonomic impairments such as orthostatic hypotension, and auto -immune impairments such as arthritis. . 10
Tech. Marcom - Clients Through our Biotech. Marcom division, Tech. Marcom serves as agency of record for Regen. Med (www. regenmedbio. com), a Gainesville, FL development-stage biotechnology company. Regen. Med is advancing regenerative medicine by developing a broad adult stem cell platform for the prevention and treatment of human disease. Regen. Med’s research is focused on new therapies for neural degeneration (Parkinson’s disease), angiogenesis (diabetic retinopathy and macular degeneration), and cancer (glioblastoma and osteosarcoma). . 11
Tech. Marcom - Clients Tech. Marcom provided PR services to MEGA International (www. mega. com), the global leader in Process Excellence and Enterprise Architecture Modeling Solutions. Business Process Analysis and Enterprise Architecture are used by business managers and IT architects to describe, analyze, improve, share and control enterprise info in a consistent way. MEGA delivers an enterprise repository to the client, which provides executives and operational managers with the ability to understand, discover, align and control information at the enterprise level. . 12
Tech. Marcom - Clients Tech. Marcom researched and wrote a white paper for Tyco International (TYC - NYSE) on the use of speech intelligibility to help make buildings safer and emergency instructions audible and comprehensible. By interviewing industry experts, customers, regulators, and company personnel, the paper helped solidify the Simplex. Grinnell division’s status as the industry leader in fire safety. The paper appeared as an article in the Summer 2003 edition of NEC Digest, the official publication of the National Fire Protection Association . 13
Tech. Marcom - Clients Mobile. Wise introduced the world’s first safe wire-free electric power technology, solving the "Last Wire Problem" - the need to regularly plug a mobile computing device to an electric power source. Tech. Marcom served as agency of record, providing strategic PR counsel, crafting key messages, and providing media and analyst relations. . 14
Tech. Marcom - Clients Namo Interactive is a Web development/authoring tools company. Namo’s easy-to-use, yet powerful products that help Web developers of all skill levels build exciting, cutting -edge content for the Web. Namo is based is Seoul, South Korea. Working with the company's U. S. headquarters in Stoneham, MA, Tech. Marcom launched Web. Editor 5. 5, an award-winning Web authoring tool. . 15
Tech. Marcom - Clients Qineti. Q Trusted Information Management, Inc. (pronounced “kinetic”) offers a complete range of information protection solutions, including Security Consultancy, Managed Security Services, Incident Response Team Services, Data Recovery and Forensics Laboratory Services, Vulnerability Assessment Services, and Training & Education Services. Tech. Marcom served as agency of record, providing strategic PR counsel, crafting key messages, and providing media and analyst relations. . 16
Tech. Marcom - Clients BRE Systems first offering, Liaison, was a comprehensive suite of applications that tries to do for product development what salesforce. com does for CRM - not as an ASP, but as a set of enterprise-grade functions that can be accessed from anywhere to accomplish a key business task. This makes and implements products faster - with higher quality, security, and without centralized and expensive administration. Working on a project basis, Tech. Marcom is helped BRE Systems with early media and analyst relations, launching their first products, and find additional funding. . 17
Tech. Marcom - Clients Tech. Marcom provided PR counsel, media and analyst relations, developed marketing communications materials, and wrote and placed byline articles for Netspoke’s CEO. . In tough economic times, companies are looking for cost-efficient and safe alternatives to business travel. Netspoke provides businesses with virtual meeting solutions, such as reservationless teleconferencing and Web conferencing, empowering them with the latest tools for productive business without face-to-face meetings. 18
Tech. Marcom - Clients Tech. Marcom’s project work for Perle Systems (NASDAQ: PERL) includes press releases and case studies. Perle Systems is a developer, manufacturer and vendor of award-winning networking products. These products are used to connect remote users reliably and securely to central servers for a wide variety of e-business and general business applications. Perle specializes in Internet Protocol (IP) connectivity applications, with an increasing focus on mid-size IP routing solutions. Product lines include routers, remote access servers, serial servers, multi-port serial cards and network controllers. . 19
Tech. Marcom - Clients As the agency of record for wireless applications service provider (WASP) Gee. PS, Inc. , Tech. Marcom created PR launch and messaging strategies, arranged introductions to potential investors, and provided media and analyst relations resulting in mainstream business and vertical media coverage. Location-based technologies and wireless devices are transforming ecommerce into mobile commerce. Gee. PS was the first WASP to help brick -and-mortar merchants and malls harness wireless technology. . 20
Tech. Marcom - Clients Tech. Marcom’s wireless expertise helped Bonita Software on a project basis to provide business and vertical/trade media and analyst relations. Bonita developed Java-based client-server technology and telematics applications to wireless service providers and device manufacturers, including BMW and Motorola. . 21
Tech. Marcom - Clients Tech. Marcom provided Adlex with a full range of PR and marcom counsel and services, including messaging strategies and media and analyst relations. Adlex, Inc. provides "all-in-one" Internet business management appliances that service providers (including SBC Communications, and Bell Canada) use to provide complete visibility to how the traffic traverses the Internet, where the bottlenecks are and how best to deal with it. . 22
Tech. Marcom - Clients Tech. Marcom worked with PTC (Nasdaq: PMTC) to help place case studies and success stories in vertical/trade media. This was a coordinated effort with their agency of record. PTC develops, markets, and supports software solutions that help manufacturers get superior products to market before their competitors. PTC is the world's largest software company with a total commitment to product development. The company services more than 30, 000 customers worldwide. . 23
Tech. Marcom - Clients When Omtool, Ltd. (NASDAQ: OMTL) launched Genidocs, a confirmed messaging/electronic signature application, Tech. Marcom served developed the marketing communications plan, including messaging strategies, and providing media relations. Electronic signature legislation (e-sign) fueled a demand for products and services that deliver signed documents securely. To meet this demand, Omtool introduced Genidocs. . 24
Tech. Marcom - Clients Tech. Marcom provided Bloodhound Software – a healthcare application service provider (ASP) - with a PR services on a project basis, including press releases, media relations, and general counsel. Bloodhound specializing in claims overpayment protection services and advanced data modeling. Their flagship product, Claims. Guard Overpayment Protection Service, guards at-risk insurers and healthcare organizations from erroneous claims overpayment and duplicate claims. . 25
Tech. Marcom - Clients Tech. Marcom served as agency of record for the initial launch of Angstrom Microsystems, providing trade show support along with media and analyst relations. . Angstrom introduced the first turnkey Linux-powered ecommerce server solutions that reduce time to market and I/T staffing expenses. Angstrom maintains a large menu of off-theshelf e-commerce solutions that can be mixed and matched to form a custom solution. 26
Tech. Marcom - Clients Tech. Marcom served as PR agency for the launch of Iwant. com’s nextgeneration online marketing services and products. The agency wrote byline articles, and provided media and analyst relations, as well as messaging strategies and marcom materials. i. Want. com was an ASP that served the needs of marketers, Web publishers and consumers. i. Want provided the revenue generating "Deals-on-Demand" technology to Web publishers, and introduced the “instant Opt-In, ” a powerful direct. marketing tool. 27
Tech. Marcom - Clients As agency of record for the launch, of Livineasy, Inc. , Tech. Marcom developed messaging strategies, developed marcom materials, and providing media and analyst relations. Livineasy was a tech company targeting mature adults who are inexperienced with computers and the Internet. Their first product, livineasy. com - an Internet portal - provided free, training, guidance, and nurturing to the "newbie" Internet user, featuring helpful articles and services for the age 50+ computer users. It earned the seal of the Better Business Bureau Online. . 28
Tech. Marcom - Clients Working on a project basis, Tech. Marcom assisted the Cognos Corporation (NASDAQ: COGN) in vertical/trade media relations, specializing in the development and placement of case studies and success stories. Cognos provides enterprises with Business Intelligence software that helps them increase productivity and achieve competitive advantage. . 29
Tech. Marcom - Clients Tech. Marcom helped Kryptonite Corp. launch a complete line of portable security products for notebook computers. Tech. Marcom provided Kryptonite with media and analyst relations, strategic planning, and trade show support. Kryptonite is a leading provider of security protection products and has been the authority on bicycle and motorcycle security since 1971. . 30
Tech. Marcom - Clients Tech. Marcom developed new case studies and career advice columns for Monster. com, the Internet’s largest career portal. Sub-contracted through their agency of record, Tech. Marcom wrote a byline article about the future of telematics and satellite communications for Motorola. . 31
Tech. Marcom - Clients Tech. Marcom provided United States media relations for the launch of Magex, a joint ecommerce initiative from Nat. West Group and Inter. Trust. Magex provides effective online copyright protection and simplifies micropayments for digital products such as music, books, games, and business reports. . 32
Tech. Marcom - Jon Boroshok §President of Tech. Marcom, Inc. and Biotech Marcom division §Marketing communications/public relations specialist §Produced tangible results for companies in the wireless, voice recognition, consumer electronics, e-commerce, healthcare, electronic signature, enterprise software, computer hardware, consumer products, and hospitality industries . 33
Tech. Marcom - Jon Boroshok (continued) §Accomplished strategist and writer § Articles/columns have appeared in The Boston Globe, Crain Communications, Los Angeles Times, Newsweek, Primedia Business Magazines, ZDNet, CMP Publications, Mass High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more (see www. Journalist. For. Hire. com). § Ghost-written” articles and white papers on behalf of company executives §MBA, Marketing – Northeastern University §BS, Communications – Emerson College §Adjunct instructor at Emerson College and Bentley College. 34
Jon Boroshok - Previous Clients Boroshok serves as primary day-to-day contact for all Tech. Marcom accounts. Before starting Tech. Marcom, Boroshok produced results for many top companies: . 35
Contact Tech. Marcom P. O. Box 994 Westford, MA 01886 Web: www. Tech. Marcom. com Phone: 978 -502 -1055 E-mail: info@Tech. Marcom. com . 36
Скачать презентацию Value-based Public Relations and Marketing Communications Tech
44c9f011bf6d4bcc1834e13b48543b02.ppt