6d70cf595c631db2051622fd03a5b0c4.ppt
- Количество слайдов: 11
USSA Partnership Opportunities U. S. Ski Team and U. S. Snowboarding
U. S. Ski Team: All Out! Speedy Peterson Shannon Bahrke / Hannah Kearney 16 Medals in Vancouver Star Athletes Lindsey Vonn Julia Mancuso U. S. Ski Team athletes go All Out every day they compete and every day they train. It’s the way Team athletes live their lives. For U. S. Ski Team athletes it’s: All Out Intensity All Out Danger All Out Passion Bode Miller Bryon Wilson Andrew Weibrecht All Out Speed All Out Endurance All Out Amplitude All Out Commitment Brett Camerota/Todd Lodwick/Johnny Spillane/Billy Demong All Out ALWAYS!
Shaun White Scotty Lago U. S. Snowboarding: Ride With US Best in the World 5 medals in 2010 Olympic Games Lindsey Jacobellis Louie Vito Nate Holland U. S. Riders dominate competitive halfpipe and snowboardcross U. S. Snowboarding athletes are passionate, talented, independent and supportive of one another. They take pride in their dominance of the sport. Hannah Teter Seth Wescott Kelly Clark
TEAM RIGHTS • U. S. Ski Team & U. S. Snowboarding logos – Advertising, promotions & on package – “Official”, “preferred” or “proud sponsor” • • • Athlete group licensing rights Individual athlete agreements Logo on U. S. Ski Team uniforms Worldwide category exclusivity Co-branded product Access to photo and video library rights
WORLD CLASS EVENTS & DESTINATIONS 9 Major Event Weekends 2 Alpine World Cups Alpine Nationals Freestyle World Cup Freestyle World Championship Freestyle Nationals 2 Snowboard Grand Prixs Snowboard World Cup World Class Resorts Beaver Creek Aspen Lake Placid Deer Valley Mammoth Copper Telluride Festival Atmosphere Concerts Nightime events Fan giveaways Sampling village Free fan access Big crowds Athlete engagement
EVENT MARKETING • TV visible competition signage – NBC / Versus / Universal Sports • • Event title sponsorship Bib sponsorship Resort signage PA announcements Video board advertising Sponsor village Passport program Sampling/demos/interactive
HOSPITALITY • World class hospitality – – – VIP tent, credentials and lift access On-site accommodations Five star gift bags Athlete engagement Insider access programs money can’t buy • Events available – Domestic World Cups & Grand Prix’s – World Championships, Deer Valley – European World Cup Events
USSA MEMBER & E-FAN MARKETING • USSA member base 30, 000 • E-fan database 80, 000+ • 20, 000+ facebook fans • 5, 000 followers on twitter • 450+ USSA clubs • Sponsor affinity programs • Special offers to USSA clubs • Monthly newsletter special offers / sweepstakes
MEDIA Content Distribution Broadcast 10 hours on NBC 23 hours on Versus Additional coverage on: Universal Sports, Fuel TV, RSN Worldwide coverage in 20+ countries Digital Streaming of USSA major events on Universal Sports Sprint, Yahoo!, Sirius, and heavy social media highlight distribution Print Ski/Skiing, Snowboarder, Newsweek
GRASSROOTS--The Future Skiing: Junior Olympics 15, 000 youth competitors + families /friends 3, 500 athletes qualify for JO’s Participants age range 11 -21 12 season ending competitions Snowboarding: Revolution Tour 1, 500 youth competitors + families/friends 5 competitions Grand Prix qualifiers Junior Jam Invitational event Best halfpipe riders, age 13 and under
BEST IN THE WORLD U. S. Ski Team and U. S. Snowboarding athletes won 21 of Team USA’s 37 medals in 2010 56% of medals World Class training center in Park City Star Athletes competing on U. S. soil every year