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Using Really Simple Syndication (RSS) to Publish Content Andrea Mostyn, University Communications, Assistant Director Moby Thomas, University Communications GA John Mc. Mellen, KSMU, Senior Broadcast Engineer David Porter, KSMU GA
Most common applications of RSS in academic settings Media relations/press releases n Events/calendars n Employment vacancies n Libraries/recently catalogued materials n Prospective student blogs n College/department updates n To see examples, google “rss” and “university” n
Campus applications of RSS Broadcast Services – KSMU n University Communication n
Introduction to RSS What is RSS and where did it come from? n What type of information benefits from the “pull” method of RSS? n How is it used? n
Technical details of typical implementations n 3 different ways to get there ¨ Free, n n but manual and labor intensive (i. e. Notepad and some web server space) ¨ Medium cost, easier (i. e. Dreamweaver and some web server space) ¨ Expensive, very simple and automated (i. e. sophisticated Content Management System) Server requirements Client requirements and setup
Broadcast Services - KSMU Expensive method – Content Management System handles input and dynamically generates Web and RSS output n RSS also used to generate “podcasts” n Requires setup, training, and maintenance n
Broadcast Services - KSMU Links from the home page to the generated feed n Using XSL stylesheets, browsers can convert the RSS to formatted HTML n tag in home page header makes auto discovery of feeds possible n
With XSL stylesheets, go from this…
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University Communications Editor: Macromedia Dreamweaver
University Communications Validate the Code
University Communications Home Page
University Communications What is RSS?
University Communications Browser View of XML file
University Communications Reader View of XML file
How will people view my RSS content? n Many use an RSS reader or “aggregator” n This is a special kind of software for viewing news feeds provided by websites. n You can download for free or use a pay version n It is a simple program that lets you pick up news websites all over the Internet. Any news site that displays the or can be quickly loaded into your personal reader. n It will bring all the news you want without any of the problems associated with email and is usually spam-free.
RSS Reader n The reader continuously updates news from all of the selected sources you've chosen. n You can keep some news sources right on the front page, order them any way you wish and keep others in a library in the background. n The reader can be customized to display headlines; headlines and story leads; or headlines, story leads and graphics. n When you visit any website that displays or to pick up the news stream, merely click on the link, copy it to your reader and the news from that source immediately begins streaming through your reader. That news then updates whenever you refresh the page.
Types of Readers n Portals ¨ n Web-based ¨ n E. g. , Bloglines, Google Reader Desktop based ¨ n E. g. , My Yahoo , My MSN, My AOL , Personalized Google Homepage E. g. , Feed Demon, Net. News. Wire, Straw Outlook based ¨ E. g. , News. Gator, Intra. Vnews
How other institutions use RSS n Gustavus University http: //www. gustavus. edu/xml/index. cfm n Alumni, athletics, employment, news, parents n Includes user-friendly introduction to RSS n Allows users to subscribe to all feeds or to any of 30+ individual feeds n
How other institutions use RSS
How other institutions use RSS n University of Pennsylvania’s Wharton School http: //adcomblog. wharton. upenn. edu/ n Admissions blog n Helps prospective students prepare to apply to business school n Alerts blog users to new content n Users may subscribe to specific categories n
How other institutions use RSS
What are some other uses of RSS? Multimedia delivery n Works In Progress n ¨ Microsoft SSE – “Really Simple Sharing” ¨ Google Base – Online database of lists of items ¨ Messaging and application synchronization ¨ Google Calendar – Event exchange