USINESS B PLAN FLORAL DESIGN PART I

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USINESS B PLAN FLORAL DESIGN

PART I – COVER PAGE - SLIDE • THE PURPOSE OF A COVER • YOUR NAME PAGE IS TO TELL THE READER WHAT HE OR SHE • BUSINESS NAME IS ABOUT TO READ AND • COMPANY LOGO HOW TO REACH THE • ADDRESS WRITER. • TELEPHONE NUMBER • YOUR COVER PAGE IS ALSO • E-MAIL ADDRESS A WAY TO GET YOUR BUSINESS PLAN NOTICED. • DATE

PART II - TABLE OF CONTENTS SLIDE Complete this section at the end. YOUR TABLE OF CONTENTS AFTER YOU ASSEMBLE YOUR PROVIDES READERS WITH A QUICK AND EASY WAY TO FIND PARTICULAR SECTIONS OF THE PLAN. ALL PAGES OF YOUR BUSINESS PLAN SHOULD BE NUMBERED AND THE TABLE OF CONTENTS SHOULD INCLUDE PAGE NUMBERS. PLAN AND NUMBER YOUR PAGES, GO BACK TO THE TABLE OF CONTENTS AND INSERT PAGE NUMBERS. BE SURE TO LIST HEADINGS FOR MAJOR SECTIONS AS WELL AS FOR IMPORTANT SUBSECTIONS.

Why is your business better? PART III – BUSINESS DESCRIPTION YOUR BUSINESS DESCRIPTION IS YOUR CORPORATE VISION, AND INCLUDES: • WHO YOU ARE • WHAT YOU WILL OFFER • WHY YOUR BUSINESS IDEA IS • IT SHOULD DESCRIBE EXACTLY WHAT YOU WILL BE SELLING, AND WHY PEOPLE OR BUSINESSES WILL BUY IT. • HOW IS YOUR PRODUCT • DIFFERENT FROM SIMILAR ITEMS ALREADY ON THE MARKET? VIABLE –(CAPABLE OF GROWING, COMPARE YOUR PRODUCT TO SIMILAR PRODUCTS SURVIVING) ON THE MARKET.

PART IV – BUSINESS DESCRIPTION -CONTINUED OR DESCRIPTION OF PRODUCT AN OVERVIEW OF YOUR INDUSTRY DISCUSSION OF YOUR FLORAL SHOP WHAT YOU HOPE TO ACCOMPLISH? SELECT APPROPRIATE LOCATION COSTS BARRIERS TO OPENING? EXPANSION POTENTIAL SERVICES YOU WILL BE OFFERING UNIQUE SELLING PROPOSITION DETERMINE YOUR COMPANY’S POSITION IDENTITY IN THE MARKETPLACE DETERMINE YOUR COMPANY’S PRICING STRATEGY WHAT WILL YOU CHARGE AND HOW YOU DECIDED ON THE PRICE

PART V – MARKET AND INDUSTRY ANALYSIS CUSTOMERS WHO ARE THEY? WHERE ARE THEY? WHAT DO THEY NEED? WHERE DO THEY BUY? COMPETITION WHO IS THE PRICE LEADER FOR FLORIST? WHO IS THE QUALITY LEADER?

PART VI – SALES AND MARKETING • STRATEGY • HOW WILL YOU GET THE CUSTOMERS TO BUY YOUR PRODUCT/SERVICE? • METHOD OF SALES • HOW WILL YOU GET THE PRODUCTS TO THE CONSUMER? • THIS IS ONE OF THE MOST IMPORTANT ELEMENTS OF YOUR PLAN! • ADVERTISING AND PROMOTION • EXPLAIN HOW YOU WILL ADVERTISE AND PROMOTE YOUR FLORAL SHOP.

PART VII - MANAGEMENT • MANAGEMENT TEAM DESCRIPTION • GOOD MANAGEMENT CAN TAKE EVEN A MEDIOCRE IDEA AND MAKE IT WORK! • CREATE A DESCRIPTION OF EACH MEMBER’S CONTRIBUTION.

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