Use of technological tools in the dissemination of

Use of technological tools in the dissemination of Census data 6 Oct 2010 1

Objectives of Dissemination Strategy in Census 2010 1)Timeliness of Data - How to produce and release data in shortest possible time? 2) Create Awareness of Data Release - How best can users be informed of data release? 3) Easier Access to Data - How best can users access the data? 2

Technology and Timeliness 3

Timeliness: Use of Ultra Mobile Personal Computer (UMPC) in Census 2010 Fieldwork Benefits Ø Remove need for printing and transportation of hardcopy survey forms Ø Remove need for transcribing responses back in office. ØAutomatic branching of questions with consistency checks reduce back-end processing efforts with electronically coded data captured directly in the field 4

Timeliness: In-house SAS-Based Tabulation System - Operating on SAS engine with user interacting through GUI. Users can specify the parameters using the click-and-select capabilities. - Process records and perform tabulations swiftly. - Produce tables in ‘publishable’ format and removes need for further formatting. The tables can be exported as MS Excel spreadsheet. 5

Timeliness: Internet as main means of dissemination - Statistical releases pushed out on website before hard-copies are printed. - Statistical releases pushed out progressively in themes. 6

Technology and Creating Awareness 7

Awareness: Alert Users About Census Data Release -Traditionally rely on media reporting - Additional ways to alert users - Email Alerts - SMS Alerts - RSS 8

Awareness: Alerts to Media -Press release sent to media so that they can cover Census 2010 results with relevant stories. - Selected headlines of media reports on Census 2010 - Population Crosses 5 m mark - Spore Population Growth Slows - Our Growing Gains 9

Awareness: Email Alerts via Sing. Stat Express e. Service – Sing. Stat Express via Email -Automated service that alerts subscribers via email to the latest release as soon as they are uploaded to the website. - Free -Email alerts contain key statistical highlights and hyperlinks to the release. 10

Awareness: Sample Email Alert Dear Subscriber The Singapore Department of Statistics has just released the Census of Population 2010 - Advance Census Release which is available for free access. Visit the Sing. Stat website to access the press release. Highlights “Advance Census Release” is the first release of data from the Census of Population 2010, presenting key demographic trends and broad geographic profile of the Singapore population as at end-Jun 2010. Singapore’s total population was 5. 08 million as at end-Jun 2010. There were 3. 77 million residents, of which 3. 23 million were Singapore citizens and 0. 54 million were permanent residents. If you are unable to access this html email, the press release is also available for online viewing at (http: //www. singstat. gov. sg/news/press 31082010. pdf). 11

Awareness: SMS Alerts via Sing. Stat Express e. Service – Sing. Stat Express via SMS - Automated service that alerts subscribers via SMS to latest release as soon as they are uploaded to the website. - Free. Normal SMS charges imposed by telcos apply. -SMS alerts contain headlines and hyperlinks to the release. 12

Awareness: Sample SMS Alert Census of Population 2010 - Advance Census Release released. More info via www. singstat. gov. sg/pubn/census 2010. html 13

Awareness: Really Simply Syndication (RSS) e. Service - (RSS) -Receive statistical news highlights and hyperlink to the source document whenever the updates are posted. - Delivered via XML file - RSS feed or channel. - Copy and paste URL into RSS Reader http: //app. singstat. gov. sg/asp/rssfeed. asp 14

Awareness: RSS Sample Reader 15

Technology and Data Accessibility 16

Data Accessibility: Internet as main means of dissemination -Census theme page in Sing. Stat website. -Census theme page contain statistical reports from Census 2000 and Census 2010. 17

Data Accessibility: Census Theme Page 18

Data Accessibility: Census 2010 results given prominence on Sing. Stat home page 19

Data Accessibility: Census 2010 results given prominence on Sing. Stat home page 20

Data Accessibility: Users can download full report or selected sections/tables for free 21

Data Accessibility: Different Forms of Data Access - Users can access Census Results via -Free download from Sing. Stat website in PDF and MS Excel format. -Hardcopy reports for sale. -Data on SMS 22

Data Accessibility: Data on SMS - Allow users in Singapore to receive the latest key indicators via SMS on demand -SMS is not text case sensitive - Free. Normal SMS charges imposed by telcos apply. 23

Data Accessibility: Data on SMS - SMS data to 74688 (SGOVT) for main menu 24

Data Accessibility: Data on SMS - SMS data b to 74688 (SGOVT) for latest data on population SINGSTAT 10 b 1 Tot/Resid Popn: 5. 077 m/3. 772 m 09 b 2 Live Births/Fertility Rate (per female): 39, 570/1. 22 SMS data to 74688 for more. . 25

Data Accessibility: Data on SMS - SMS data b 1 to 74688 (SGOVT) for time series data on population SINGSTAT Total Pop (mil) 10: 5. 0767 09: 4. 9876 08: 4. 8394 Resident Pop (mil) 10: 3. 7717 09: 3. 7339 08: 3. 6427 More info via www. singstat. gov. sg 26

Data Accessibility: Different Types of Data Presentation - Besides tables and charts, Census 2010 data will also be presented in map form. - Arc. Gis is used to present the aggregated data in map form based on the Urban Redevelopment Authority’s Master Plan 2008 planning area boundaries. Vector information on land boundary is provided by the Singapore Land Authority. 27

Data Accessibility: Maps 28

Data Accessibility: Looking Ahead – Interactive Tools - Exploring the feasibility to have web-based interactive tools from mid-2011. - allow users to custom build tables - allow users to plot charts - allow users to view and interact with geographic data in map form. 29

Concluding Remarks 30

Approach Changes with Technology Census 1990 Census 2000 Census 2010 Timeliness in data production -paper forms for - Tri-Modal data fieldwork collection. Paper forms for fieldwork - Mainframe - Faster tabulation based tabulation system - Tri-Modal data collection. UMPC for fieldwork - Faster tabulation system Creating Awareness Media reporting, email alerts, SMS alerts and RSS Data Accessibility Detailed reports available only in available in hardcopy for sale. Reports can be purchased from website in PDF format. Detailed reports available in hardcopy for sale. Tables and Maps. Interactive-tools in future 31 Media reporting Tables Reports can be downloaded for free in PDF and Excel.

Thank You 32