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USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design Solution Reduces Time-to-Market Engineering USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design Solution Reduces Time-to-Market Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity. 001 -78134 Rev *G

Upgrade Your UART Device to USB The market demands USB connectivity for legacy UART Upgrade Your UART Device to USB The market demands USB connectivity for legacy UART Devices New PCs have USB ports, but no UART ports The problem is simple, but the solution is not Many UART devices still need to connect to PCs, including: Industrial devices, medical devices, meters, set-top boxes, and servers and POS devices, such as barcode readers and printers Cypress USB-to-UART Bridge Controller is a simple, easy-to-design solution It solves a widespread problem without requiring any software driver development Cypress USB-to-UART Bridge Controller enables seamless PC connectivity for legacy UART devices Server with UART Port by Cisco Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB-to-RS 232 Active Cable by Detector Technology Industrial Printer by OCE Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3

Terms You Will Hear Today Universal Asynchronous Receiver/Transmitter (UART) Device A serial communication circuit Terms You Will Hear Today Universal Asynchronous Receiver/Transmitter (UART) Device A serial communication circuit used in legacy PCs and devices that operates at data rates from 75 bps to 3 Mbps Full-Speed Universal Serial Bus (USB) USB standard operating at 12 Mbps Communications Device Class (CDC) Driver Software loaded onto a PC to allow a USB-connected device to be treated as a UART device Vendor Identification Number (VID) and Product Identification Number (PID) VID is a 16 -bit number assigned to a member company by the USB Implementers Forum (USB-IF) PID is a 16 -bit number assigned to a USB product by its manufacturer Windows Hardware Quality Labs (WHQL) Testing A Microsoft testing process that involves a series of compatibility tests for third-party hardware or software Recommended Standard 232 (RS 232) Level Shifter An IC that generates voltage levels sufficient to drive UART-standard signals over long cables (up to 300 m) USB-IF Battery Charging Revision 1. 2 A USB specification for charging USB devices Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Terms of Art (To. As): To clearly define for engineers all To. As used in the presentation. To carefully and fully define Cypress-proprietary To. As needed to explain our system solution. 4 a

USB-to-UART Terms USB-to-UART Bridge Controller A dedicated IC that provides a bridge between a USB-to-UART Terms USB-to-UART Bridge Controller A dedicated IC that provides a bridge between a USB port and a UART port Active Cable USB-to-RS 232 Active Cable A copper cable for data transmission that uses embedded ICs for enhanced performance USB-to-UART Active Cable An Active Cable that contains a USB-to-UART Bridge Controller IC USB-to-RS 232 Active Cable An Active Cable that contains a USB-to-UART Bridge Controller IC plus an RS 232 Level Shifter Cypress USB-Serial Configuration Utility A software tool provided by Cypress to configure the device parameters of Cypress’s USB-to-UART Bridge Controller Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Terms of Art (To. As): To clearly define for engineers all To. As used in the presentation. To carefully and fully define Cypress-proprietary To. As needed to explain our system solution. 4 b

Design Problems Engineers Face 1. Legacy devices with a UART port cannot connect to Design Problems Engineers Face 1. Legacy devices with a UART port cannot connect to new PCs They require bridging hardware and a software driver to make the connection 2. Integrating USB connectivity into these devices is expensive, time-consuming and error-prone 3. You need a reliable supplier of USB-to-UART Bridge Controllers Existing suppliers have problems with unstable software drivers and VID/PID configurability Cypress USB-to-UART Bridge Controller (CY 7 C 65213) solves these problems Provides seamless PC connectivity for UART devices Retrofits existing systems with an easy-to-use Active Cable solution that requires no redesign of any kind Provides a stable CDC software driver and a VID/PID Configuration Utility Cypress USB-to-UART Bridge Controller is a plug-and-play solution from the USB market leader Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

Two USB-to-UART Retrofit Solutions Blood Glucose Meter with UART Interface CY 7 C 65213 Two USB-to-UART Retrofit Solutions Blood Glucose Meter with UART Interface CY 7 C 65213 in a USB-to-UART Active Cable UART USB-enabled PC ECG Monitor with RS 232 Interface CY 7 C 65213 in a USB-to-RS 232 Active Cable Connect to a USB-enabled PC without any driver development RS 232 Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6 a

Design Your USB-to-UART Active Cable To get started, you should: Buy the CYUSBS 232 Design Your USB-to-UART Active Cable To get started, you should: Buy the CYUSBS 232 Reference Design Kit (RDK) for $19. 99 View our demo video on the CYUSBS 232 RDK landing page Download, unzip and install CYUSBS 232 Kit Software on your PC To create a prototype for the Active Cable: Connect UART interface pins on the RDK with your UART device Connect the RDK to your PC using a standard USB 2. 0 cable (A to micro-B) Customize your solution using the Cypress USB-Serial Configuration Utility Validate your solution with a PC application that transmits serial data between your UART device and your PC CYUSBS 232 Reference Design Kit (for CY 7 C 65213) USB-to-UART Bridge Controller CY 7 C 65213 Power, Ground, GPIO Signal Pins D 2 - Tx Activity LED Micro-B USB Connector D 3 - Rx Activity LED D 1 - Power LED UART Interface Pins Refer to the CYUSBS 232 RDK Quick Start Guide for interface pin details Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6 b

Customize Your Active Cable Using Cypress USB-Serial Configuration Utility Bring up the Cypress USB-Serial Customize Your Active Cable Using Cypress USB-Serial Configuration Utility Bring up the Cypress USB-Serial Configuration Utility by clicking: Start > All Programs > Cypress > CYUSBS 232 RDK > USB-Serial Configuration Utility Click on the Select Target tab to display device information for all available USB-to-UART devices Select the appropriate device from the drop-down menu and click Connect Modify the device parameters to customize your design Cypress USB-Serial Configuration Utility Click on Program to “re-flash” your device parameters Cypress USB-Serial Configuration Utility lets you customize the device parameters for power, UART, GPIOs and VID/PID without developing software Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Cypress Solution: Compelling CY Configuration Utility introduction to solve the challenges highlighted on the previous slide. Provides a short, clear list of what to do to get started. 6 c

USB-to-UART Generic Solution Example USB-to-UART Bridge Controller Value Design Challenges Devices with a UART USB-to-UART Generic Solution Example USB-to-UART Bridge Controller Value Design Challenges Devices with a UART port cannot connect to new PCs Integrating USB connectivity into these devices is expensive, time-consuming and error-prone Existing suppliers have problems with unstable software drivers and VID/PID configurability USB-to-UART Bridge Controller Solution Provides seamless PC connectivity for UART devices Retrofits existing systems with an easy-to-use Active Cable solution that requires no redesign of any kind Provides a stable CDC software driver and a VID/PID Configuration Utility Suggested Collateral Landing Page: Product Overview: Datasheet: Video: Knowledge Base: www. cypress. com/? id=4858 www. cypress. com/? r. ID=81213 www. cypress. com/? r. ID=82866 www. cypress. com/? r. ID=84125 www. cypress. com/? id=4858&rt. ID=118 Block Diagram Cypress USB-to-UART Bridge Controller Cypress USB-to-UART One-Chip Solution Voltage Regulator Reset Internal 48 -MHz OSC 256 Bytes TX Buffer Internal 32 -KHz OSC UART Device 256 Bytes RX Buffer VBUS Regulator Battery Charging Detection UART 8 SIE* USB Transceiver with Integrated Resistor 512 Bytes Flash Memory GPIO * Serial interface engine Blood Analyzer by Samsung POS Terminal by Posiflex Boards and Software Kits: Software: www. cypress. com/? r. ID=84125 www. cypress. com/? r. ID=83110 Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Solution Examples: To give detailed one-page Solution Examples from the field in the specified format. 7

USB-to-UART Solution vs. Competition’s Feature CY 7 C 65213 FT 232 R 1 XR USB-to-UART Solution vs. Competition’s Feature CY 7 C 65213 FT 232 R 1 XR 21 B 1411 CP 2110 Internal Voltage Regulator Yes No Yes Suspend Current (Typ) 5 µA 70 µA 1000 µA 120 µA UART Speed (3 Mbps) 3 Mbps 12 Mbps Driver Support Linux, Mac, Android and Windows Linux, Mac and Windows VID/PID Configuration Utility No Software Utility, VID/PID on request Configuration Utility Battery Charging Detection USB-IF Battery Charging Rev. 1. 2 (Faster Charging) No No No Package/Size 32 -QFN/25 mm 2 28 -SSOP/54 mm 2 16 -QFN/9 mm 2 28 -QFN/25 mm 2 24 -QFN/16 mm 2 1 Cypress CY 7 C 65213 is a drop-in replacement part for FT 232 R Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

USB-to-UART Solution Value Competitor $2. 65 Competitor USB-to-UART Bridge IC: FTDI FT 232 R USB-to-UART Solution Value Competitor $2. 65 Competitor USB-to-UART Bridge IC: FTDI FT 232 R Price 1: $2. 65 USB-IF Battery Charging Revision 1. 2 compliant IC: F 75204 Price 2: $0. 11 Additional Value $0. 11 BOM Integration Value BOM Integration USB-IF Battery Charging Revision 1. 2 -compliant IC $0. 11 Longer Battery Life $0. 16 Total Additional Value Longer Battery Life: Reduced power consumption due to lower suspend current (5 µA) vs. competitor’s (70 µA); competitor’s solution requires an additional power MOSFET (IRLML 6402) to meet the CY 5 µA suspend current spec Price 3: $0. 16 Total Value Delivered $2. 92 Target Cypress Solution: CY 7 C 65213 -32 LTXI Total Cost: $1. 83 37% Total Savings: $1. 09 1 1 Ku pricing from Digikey 1 Ku pricing from Alibaba 3 1 Ku pricing from Digikey 2 Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

Here’s How to Get Started 1. View our demo video: www. cypress. com/? r. Here’s How to Get Started 1. View our demo video: www. cypress. com/? r. ID=84125 2. Download CY 7 C 65213 Product Datasheet: www. cypress. com/? r. ID=82866 Gaming Console by Bally Tech 3. Buy $19. 99 CYUSBS 232 Reference Design Kit: www. cypress. com/? r. ID=84125 Ultrasound by Edan Fingerprint Scanner by Finger. Q Typical applications that require USB connectivity to a PC Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV Call to Action: To tell customers how to start their design process. 11

References and Links Product Landing Page: www. cypress. com/? id=4858 Product Overview: www. cypress. References and Links Product Landing Page: www. cypress. com/? id=4858 Product Overview: www. cypress. com/? r. ID=81213 Demo Video: www. cypress. com/go/cyusbs 232 Product Datasheet: www. cypress. com/? r. ID=82866 CYUSBS 232 Reference Design Kit: www. cypress. com/go/cyusbs 232 Drivers, Installer, Documentation and Configuration Utility: www. cypress. com/? r. ID=83110 Knowledge Base: www. cypress. com/? id=4858&rt. ID=118 Cypress USB Controllers Roadmap: www. cypress. com/go/usbroadmaps Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13