Update on Social Media Optimization Benu Aggarwal March 24 th, 2009 http: //twitter. com/milestonemktg MILESTONE CONFIDENTIAL www. milestoneinternet. com blog. milestoneinternet. com benu@milestoneinternet. com
Social Media Channels
Social Media dominates the Golden Triangle. The top organic results shown below are from social media sites.
UGC: What Should You Do? q Create and enhance your profiles in the online UGC channels q How to enhance your profile? q Add Photos, Post/Description, Website link, Video q Tag with most important keywords q Buy sponsored listings / Banners in UGC channels q Update Information about your product on Wiki. Update local profile on the search engines Example: Created a profile for Hotel on Yelp. We added description, photos, and url. Yelp users can write reviews and give star ratings for the property.
Online Video – Search Engine Optimized 6 5 4 3 2 1 Video Submission Use Tubemogul Create Media RSS/ add video on video Sitemap Surround Video w / HTML Top Video Sites Encode the Video Optimize existing video Develop video from Photos or create HD informative video Keyword Research Content Voice Over
Social Media: Online Photos q q q Create profile for your brand or business on photosharing sites Upload pictures and tag them with relevant keyword phrases Reference your business photo sharing profiles on local profiles Reference pictures uploaded on these profiles while writing blog post or content Reference pictures on community map Even through links coming from some of these sites are no follow but they do have significant impact on universal search
Photo Sharing: Results for Flickr After 8 months, this photo stream received a total of 11, 568 views.
Personal Social Networks q Create Business Profiles q Add Widgets – Add Twitter feed, Blog feed, Flickr Account Feed, You Tube Feed q Join Groups and Association Networks, Add special offers, Give away whitepapers, tutorials etc
Twitter –(Microblogging sites) q Create Profile on Twitter q Add all your other profiles on the wall q Tweet about things relevant for your target audience such as useful blog post q Follow Industry leaders and socialize your twitter profile q Retweet some of the best twitter feeds q Twitter Deck – Organize your Twitter account q Tweet Beep - Enables anyone to receive alerts by email whenever a specific word or phrase is tweeted on Twitter.
Decide Architecture of your Blog? 1. Online Marketing Plan 2. Architecture of Your Blog 3. Keyword Research 4. Design and Development 5. Promotion
Pulling it All Together – on your website, emailers, blog
Invitation to Join Social Media Network and Social Media Dash Board
Pulling it all Together – On Social Media Channels
Create Incentives
Conclusion q Utilizing Social Media to Market Effectively q Create Your Online Social Media Marketing Plan q Select Social Media Channels You will Target q Divide them in buckets and Create Strategies for Each Buckets. q Put it all together – Create Integrated Marketing plan, Connect all channels, Provide easy access by providing social Media dash board, Send out invitation to become friends
Thank You Benu Aggarwal President/Founder Milestone Internet Marketing (408) 200 -6860 benu@milestoneinternet. com www. milestoneinternet. com blog. milestoneinternet. com http: //twitter. com/milestonemktg
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