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Unwrapping Mobile Technology Trends for the New Year SCR CONNECTions December 14, 2011 Emily Unwrapping Mobile Technology Trends for the New Year SCR CONNECTions December 14, 2011 Emily J. Hurst, MSLS Technology Coordinator NN/LM SCR

Mobile Technology – Facts 26% of U. S. adults have used their mobile phones Mobile Technology – Facts 26% of U. S. adults have used their mobile phones for health information or tools in the past 12 months. 1 Increased Wi. Fi availability and mobile broadband adoption in the U. S. are helping drive connectivity. 2 Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3 1. manhattan. RESEARCH. More Than One-quarter Of U. S. Adults Use Their Mobile Phones For Health Information And Tools. http: //bit. ly/t. PJY 4 g 2. com. Score, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U. S. Digital Traffic. http: //bit. ly/sv. Tt 9 z 3. Nielsen. Tablet and e. Reader adoption accelerated among older users, women in Q 2. http: //bit. ly/to. LQc. X

Mobile Choices Smartphones Tablets (i. Pad, Andorid or other) e. Readers (more on those Mobile Choices Smartphones Tablets (i. Pad, Andorid or other) e. Readers (more on those later) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http: //bit. ly/u. Zqj 21

Mobile Uses Send or receive email (76%) Text messaging (73%) Photo taking (73%) Access Mobile Uses Send or receive email (76%) Text messaging (73%) Photo taking (73%) Access the Internet (44%) Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research. http: //bit. ly/u. Zqj 21

Mobile Sites vs. Mobile Apps Mobile Sites Mobile Apps Websites formatted for a mobile Mobile Sites vs. Mobile Apps Mobile Sites Mobile Apps Websites formatted for a mobile screen Provide direct access to information Loads in a browser Like any software application on a computer Free Can be pre-installed or user downloaded Free or for purchase

Mobile Gallery from the NLM National Library of Medicine http: //www. nlm. nih. gov/mobile/ Mobile Gallery from the NLM National Library of Medicine http: //www. nlm. nih. gov/mobile/ Mobile Sites Mobile Apps

Tablets 11% of Americans own a tablet computer. 1 In August 2011, i. Pads Tablets 11% of Americans own a tablet computer. 1 In August 2011, i. Pads delivered 97. 2 percent of all tablet traffic in the U. S. 2 82% of tablet users own Apple i. Pad brand tablets. 3 1. Simmons-Duffin, Selena. Hot This Season: Getting In Touch With A Tablet. http: //n. pr/v 9 Kowl 2. com. Score, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U. S. Digital Traffic. http: //bit. ly/sv. Tt 9 z 3. Nielsen. Consumers in the Connected Devices Age. http: //bit. ly/v 4 Ald. R

Before You Buy Over 30 tablet devices currently on the market. 1 Mobile Device Before You Buy Over 30 tablet devices currently on the market. 1 Mobile Device Options for the Healthcare Professional http: //bit. ly/t. SQBCs 1. Franklin, Eric. CNET updates tablet test results. http: //cnet. co/t. NHF 7 a Photo: Eric Franklin.

e. Book Boom! Percent of U. S. adults with an e-book reader doubled from e. Book Boom! Percent of U. S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. 1 Majority of e. Reader owners are women. 2 1. Pew Internet and American Life Project. E-reader ownership doubles in six months. http: //bit. ly/v. XX 0 FB 2. Nielsen. Tablet and e. Reader adoption accelerated among older users, women in Q 2. http: //bit. ly/to. LQc. X

e. Reader Options Kindle Nook Sony Others Apps for other devices e. Reader Options Kindle Nook Sony Others Apps for other devices

Outreach with e. Readers Projects to consider Creating or selecting PDFs specific for users Outreach with e. Readers Projects to consider Creating or selecting PDFs specific for users Word documents, image files and audio Create a document or book collection for a specific group Bookmark websites for quick access Photo: Suzanne Shurtz & Megan von Isenburg.

Questions? Contact: Emily J. Hurst, MSLS emily. hurst@exch. library. tmc. edu 1 Hour MLA Questions? Contact: Emily J. Hurst, MSLS emily. [email protected] library. tmc. edu 1 Hour MLA CE Available Complete Evaluation online at: http: //www. surveymonkey. com/s/nnlmscr_dec Join us Wednesday, January 18, 2012 for Pub. Med News and Updates with Re Mishra

Happy Holidays! 13 Happy Holidays! 13