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UNSUCCESSFUL ADVERTISEMENT & THINGS THAT MAKES IT FAIL UNSUCCESSFUL ADVERTISEMENT & THINGS THAT MAKES IT FAIL

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL 1. Confusing content TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL 1. Confusing content

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 2. Too much emphasis on price TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 2. Too much emphasis on price

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 3. Unrealistic expectations TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 3. Unrealistic expectations

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 4. Too little frequency, repetition, consistency TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 4. Too little frequency, repetition, consistency

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 5. Too much about the product, TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 5. Too much about the product, not enough about the consumer

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 6. Not memorable TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 6. Not memorable

TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 7. Failure to understand focus on TOP 7 REASONS MOST ADVERTISING CAMPAIGNS FAIL • 7. Failure to understand focus on the consumer

LIFELOCK LIFELOCK

SANDISK SANDISK

GROUPON GROUPON

DR. PEPPER DR. PEPPER

SPIRIT AIRLINES SPIRIT AIRLINES

WHAT MAKES A GOOD ADVERT • 1. Following a simple formula: Attention, Interest, Desire, WHAT MAKES A GOOD ADVERT • 1. Following a simple formula: Attention, Interest, Desire, Action, Identification. For example on how it’s used: Hey look at this! (Attention) Let me tell you more about it now that I have your attention. (Interest) Can't you just see yourself using/doing this? (Desire) Well, then, just do this. (Action) And here's who makes it— or where you can get it. (Identification)

WHAT MAKES A GOOD ADVERT • 2. The audiences “get it”. Understanding the message WHAT MAKES A GOOD ADVERT • 2. The audiences “get it”. Understanding the message by the advert. (This varies depending on the culture of the society). -Connects with the audiences. -Association: (Eg: I can relate to that. ) -Emotion: (Eg: Have you lost touch with old friends? ) -Intrigue: (Eg: Are you ready to become a millionaire in 9 months? ) -Identifying a problem: (Eg: Tired of doing dishes? ) -Making a claim: (Eg: This product will make your skin look fair and lovely, or your money back guaranteed.

WHAT MAKES A GOOD ADVERT • 3. Strong Visuals. For example : Use eye-catching WHAT MAKES A GOOD ADVERT • 3. Strong Visuals. For example : Use eye-catching graphics. • 4. Effective headlines. (For printed medias) Must be attention-grabbing because it will either draw the audiences to continue reading the ad or ignore it. • 5. Contact Information must be clearly visible. (For printed medias or TV commercials). For example: Facebook page, email ad, phone number, etc. • 6. Memorable. Catchy. Relevant. (For TV commercials) (Eg: Unique, Dramatic, Crazy, Funny, Shocking etc. )