Скачать презентацию University Web Services Marketing Communication Information Скачать презентацию University Web Services Marketing Communication Information

8b9bd28b38a78aca2b11c22e2ddc6770.ppt

  • Количество слайдов: 15

University Web Services Marketing & Communication + Information Technology utc. edu/web University Web Services Marketing & Communication + Information Technology utc. edu/web

www. utc. edu UTC’s Public Website • Where public information lives • Where audience www. utc. edu UTC’s Public Website • Where public information lives • Where audience goes for information • Primary marketing tool

Web First! • Before any other media is published… • Create and refine your Web First! • Before any other media is published… • Create and refine your website • Every other medium will link back to your site.

Linking to your content • Verbose, long-form Links (utc. edu/my-college/my-section/my-page-name. php) – Logical & Linking to your content • Verbose, long-form Links (utc. edu/my-college/my-section/my-page-name. php) – Logical & Search-engine friendly • Shortcut Links (utc. edu/mylink) – Simple & Advertising-friendly – By request only

Is your message getting out? Who, When, How ? • Campaigns (with Google Analytics) Is your message getting out? Who, When, How ? • Campaigns (with Google Analytics) (? utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment) – E-mail + News Release + Print – Destination: web site – Measure Traffic – Analyze Effectiveness

Web Tools • • • Content Management – OU Campus Blogs – Word. Press Web Tools • • • Content Management – OU Campus Blogs – Word. Press Calendar – EMS + Master Calendar Search – Google Search Appliance Shortcuts – yo. URLs Surveys – Qualtrics

Analytics • Site. Improve • Google Analytics – Spell Check – Traffic Analysis – Analytics • Site. Improve • Google Analytics – Spell Check – Traffic Analysis – Link Check – Goals & User Behavior – Weekly Report – Multi-Channel – Page Report Campaigns

IF YOU COULD GO AHEAD AND PUT A LINK ON THE HOME PAGE FOR IF YOU COULD GO AHEAD AND PUT A LINK ON THE HOME PAGE FOR ME THAT’D BE GREAT.

How did it get on the home page? Let’s have a look… How did it get on the home page? Let’s have a look…

Social Media? • Attention & Interaction – 24 x 7 x 365 • Fresh, Social Media? • Attention & Interaction – 24 x 7 x 365 • Fresh, frequent content – Unique voices • Workshop: – Oct. 8

Training Opportunities • Web Training 101 – OU Campus – Online course – only Training Opportunities • Web Training 101 – OU Campus – Online course – only the beginning… • Workshops – Specific topics – Demos – Hands-on • Open Labs – Hands-on HELP – Basic issues – Advanced Techniques

University Web Services Ø utc. edu/web Ø UTCWEB@raven. utc. edu • • • Richard University Web Services Ø utc. edu/web Ø [email protected] utc. edu • • • Richard Gambrell Strategic Systems Dan Chase Programming & Admin Brian Rogers Library & User Experience Chris Gilligan Design & Architecture April Cox Design & Marketing