University Web Services Marketing & Communication + Information Technology utc. edu/web
www. utc. edu UTC’s Public Website • Where public information lives • Where audience goes for information • Primary marketing tool
Web First! • Before any other media is published… • Create and refine your website • Every other medium will link back to your site.
Linking to your content • Verbose, long-form Links (utc. edu/my-college/my-section/my-page-name. php) – Logical & Search-engine friendly • Shortcut Links (utc. edu/mylink) – Simple & Advertising-friendly – By request only
Is your message getting out? Who, When, How ? • Campaigns (with Google Analytics) (? utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment) – E-mail + News Release + Print – Destination: web site – Measure Traffic – Analyze Effectiveness
Web Tools • • • Content Management – OU Campus Blogs – Word. Press Calendar – EMS + Master Calendar Search – Google Search Appliance Shortcuts – yo. URLs Surveys – Qualtrics
Analytics • Site. Improve • Google Analytics – Spell Check – Traffic Analysis – Link Check – Goals & User Behavior – Weekly Report – Multi-Channel – Page Report Campaigns
IF YOU COULD GO AHEAD AND PUT A LINK ON THE HOME PAGE FOR ME THAT’D BE GREAT.
How did it get on the home page? Let’s have a look…
Social Media? • Attention & Interaction – 24 x 7 x 365 • Fresh, frequent content – Unique voices • Workshop: – Oct. 8
Training Opportunities • Web Training 101 – OU Campus – Online course – only the beginning… • Workshops – Specific topics – Demos – Hands-on • Open Labs – Hands-on HELP – Basic issues – Advanced Techniques
University Web Services Ø utc. edu/web Ø UTCWEB@raven. utc. edu • • • Richard Gambrell Strategic Systems Dan Chase Programming & Admin Brian Rogers Library & User Experience Chris Gilligan Design & Architecture April Cox Design & Marketing
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