University radio Finance 241 Gazizova Rufina Content

University radio Finance 241 Gazizova Rufina

Content: Introduction Current position Competitive advantages Vision SWOT; PEST Porter analysis Target market E-commerce Expenses and income Conclusion

Introduction (mission) My business plan is to establish in our University radio. I chose this idea because we have the video security, many services printing and copier, but no radio. Radio can sound congratulations and different ads, advertising associated with the University. It will be better than to hang up ads that almost nobody reads.

Current position It`s idea requires many work and costs and it`s not for profit. In our days many universities have their own radio, and I want to do it`s in our university because we need to increase to this level. We need to develop our technologies because time is changing every day.

Competitive advantage We have many universities for choice. Available as well abroad universities. Most part of universities try to use new technologies in educational system. It one reason to be competitive in market.

Vision The radio in university will became a good innovative idea for NEU university. Peoples will use this type of giving information. Of course it is not profitable idea but it will be good for our university because our university will have good competitive advantage.

SWOT: Strengths: -faster than give information by peoples Weakness: -requires a lot of cost -lot of work -need some permanent place for work -some special equipment Opportunities: -peoples in university can know all main information faster Threats: -it`s not for profit -high prices

PEST: Political: Doesn`t affect Economical: -new work places -less use papers -help to improve name of our university Social: -economy of peoples time, nerves Technological: -innovation

Porter analysis Porters five stages shows us different visions of market. Do we need to this market, do our production need to market. How we can differentiate whole market to parts, choice our part, how we can more effective promote our products or services. By this analysis I will review substitutes in other industries, suppliers and rivalry among current competitors to see how attractive this industry is. 1) The Purchasing power. Apply our university I think that it will be good purchasing power. In our case good purchasing power say about will our students, teachers and other workers of our university use this type of technology. Innovative ideas for first time is unusual, but with some time we will use radio in our university. Peoples in university will understand that it’s comfortable to use and it will be our good purchasing power. 2) The Power of suggestion. We will use this service if we will have enough proposal. In our case if university radio would work good and constantly everyone will know about it. They start to use this service because they know that this information which they will gave will come fast and many of peoples can use this information for itself because they know about it. Radio can give this much amount of information. That’s why the power of suggestion in our university will be high.

3) The threat of new competitors. My idea is not profitable that’s why we haven’t competitors. In NEU will be one radio. We will have competition between other universities who also would use this innovation. Also, it’s depend on type of information which will be on radio. It depend on quality of our university. Every time we will have competitors between universities, but we need to improve our strong angles. 4) The threat of substitutes. We didn’t have substitutes because radio will be one in whole university. Maybe we will have substitutes with some amount of time because every technology needs in innovation, creation of something new. Better than previous system. 5) The threat of substitutes. Like in previous type of Porter`s stages our service don’t have a substitutes in our university but have with other universities. With universities which have this type of giving information. That’s why we have to be innovative every time, we have to develop our technology in university, quality of education and we will the best Kazakhstan economic university. Study the industry through porter's five forces helps you to identify the different dynamics of the action of forces considered. It`s not clearly expressed trends. Typically, investors pretty much reproach to those partitions. And I thought that if the analysis of the factors and the sensitivity of a good "seasoning" 5 forces of porter, this pepper will remove at least 50% difficult questions: "why? ". The answer may be very simple, "said porter!".

Target Market (marketing analysis) Region Our target marketis circumscribed by geography. The group of our potential customers is represented by people who have a works inthe university or learn in the university. Gender For our service it`s no matter which gender do you have. Outline Demographics cover the background information of a target market. A demographic profile might include such basic data as age, education, marital status, locations and occupation. Our studio targets people who have 18 -60 year old, no matter where they are live. Because most part of their time they are work or learn in university. Hobbies and Interests Our listeners may have diverse interests, but they share a passion for causes that help improve their communities and environments. They can spent time in university and read, have a pleasure when they are listen radio in university, news, music and so on.

E-commerce First of all, I will create a group in VK and try to promote it through other popular groups. In this group I will do contests through repost, likes and it will help me to improve number of visitors. My brother is IT-programmer, so he will create my web site. Calculation: 1) Site – free 2) Administration, moderators in VK, and main site (overall 4 persons).

Expenses and income Column-57 540 tg Wire-340 800 tg Equipment-1 900 000 tg Total-2 298 340 tenge Total-12 323 $

Conclusion

Thank you for your attention!