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University of Southern Queensland On Campus…Off campus…Online You Choose Peter Swannell Vice-Chancellor & President & James Taylor Deputy Vice-Chancellor (Global Learning Services)
A Presentation to SCOP 2000 Sao Paulo, Brazil from Toowoomba Queensland
What kind of university? • An e-University for an e-World • A University that acts locally and thinks globally • A Triple Option University offering CHOICE to its students – On Campus – Off Campus – Online
Program Level Distributions
USQ’s Australian Students 1999 • • Queensland New South Wales & ACT Victoria Western Australia South Australia Northern Territory Tasmania Australian’s living overseas TOTAL 7, 597 1, 463 354 174 156 100 79 280 10, 203
USQ’s Off-Shore Students 1999 • • Malaysia Singapore Hong Kong South Africa Pacific Islands Thailand United Arab Emirates Total, including students from 60 other countries 1, 097 928 353 163 100 88 46 3, 154
Nature of USQ’s Off-campus Population: 1999 Students’ Age Under 20 20 -24 25 -29 30 -34 35 -39 40 -49 50 -59 Over 59 TOTAL Total 3% 21% 22% 18% 16% 4% 0% 100%
University Resources • USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act” • It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments) • The remaining income is generated from research and enterprise activities
Executive Management Structure Vice-Chancellor & President Prof Peter Swannell Deputy Vice-Chancellor (Academic) Deputy Vice-Chancellor (Research & Enterprise) Registrar Deputy Vice-Chancellor (Global Learning Services) Bursar
Deputy Vice-Chancellor (Academic) Portfolio Deputy Vice-Chancellor (Academic) The Faculties, line management of the Deans, progress and assessment of Ph. D, MPhil students Accreditation and Quality processes including Australian Universities Quality Agency, and TAFE articulation Indigenous Higher Education Unit, Office of Preparatory and Academic Support, Wide Bay Campus
Deputy Vice-Chancellor (Research & Enterprise) Portfolio Deputy Vice-Chancellor (Research & Enterprise) Grant & Contract Research including ARC funding and research policy Revenue-earning enterprise, business ventures, contract management INDELTA Ltd, Next. Ed Ltd etc Development Office, Alumni, Marketing and Public Relations International Office
Deputy Vice-Chancellor (Global Learning Services) Portfolio Deputy Vice-Chancellor (Global Learning Services) The Library, including the provision of print and electronic information on and off campus The Distance Education Centre, learning pedagogies, USQOnline, the GOOD project, print and multi-media Information Technology Services on and off campus, including USQConnect, USQFocus & USQAssist
Management of Online Initiatives Faculties Academic Board Online Teaching Management Committee VCC Online Systems Management Committee Information Infrastructure and Services Committee Marketing & Media Coordinating Committee
Three key enterprises involving USQ
INDELTA Ltd • A Company formed by USQ and Samuals with venture capital backing to provide web-based ecommerce, e-training, e-marketing solutions for business, schools and the wider community • An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8
Next. Ed Ltd • An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations • USQ is a major shareholder in Next. Ed Ltd • USQOnline is a major customer of Next. Ed Ltd
USQOnline • The University of Southern Queensland’s online Award programs • Delivered via the Nexted platform and USQconnect • “More than just individual subject units” • Full Award programs leading to accredited Awards of USQ
USQ Intranets • USQconnect: – Provides student and staff access to online materials, academic and enrolment data, tutorial support etc • USQfocus: – Provides staff access to information system • USQAssist: – Provides automated response to FAQs
Some key issues of fact and philosophy that drive USQ’s approach to flexible learning on campus, off campus and online
A Famous Prediction Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would cause "gales of creative destruction” in which old industries would be swept away and replaced by new ones.
TECHNOLOGICAL CHANGES • Steam Power - 1780 s to the 1840 s • The Railways - 1840 s to the 1890 s • Electric Power - 1890 s to the 1930 s • The Motor Car - 1930 s to the 1980 s • Information Technology - 1980 s to ?
Profound Changes in the Delivery of Education • Our expectations have changed • Our needs have changed • Our costs have changed • Our technologies have changed • Our pedagogies have changed • Our learners have changed
Some Key Characteristics of those Changes • They are global and borderless • They create: business opportunities partnerships increased choice increased access increased competition
The “Triple Option” Approach to Meeting People’s Needs • On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery • Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME” • Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week
The Big Picture With the arrival of the Information Age, international and institutional boundaries are likely to become increasingly irrelevant…. . global partnerships are inevitable.
The Big Picture 'The death of distance as a determinant of the cost of communications is the single most important economic force shaping society in the first half of the next century’ Cairncross (1997)
The Big Picture • The death of distance • Economic rationalism • User-pays-for-quality-service • Market driven • Rapid increase in dual mode institutions
The Big Picture • Change is the only constant. • Growth is the only certainty.
Future Projections • A recent IBM report forecasts a threefold (US$4. 5 trillion) jump in global education expenditure during the next 13 years. • The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025. (Source: Richard Gluyas, New Nabs e-School Deal http: //finance. news. com. au, 22 April 2000).
Internet Usage in Australia • In the year to February 2000, 43% of Australian adults used the Internet. • 82% of Australian 12 -24 year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.
Four Generations of Distance Education Technology • The Correspondence Model • The Multimedia Model • The Telelearning Model • The Flexible Learning Model
First Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY ADVANCED REFINED INTERACTIV E Tim Plac Pac MATERIAL DELIVERY S e e e THE CORRESPONDENCE MODEL • Print Yes No Yes Yes
Second Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY ADVANCED REFINED INTERACTIV E Time Plac Pac MATERIAL DELIVERY S e e THE MULTIMEDIA MODEL • • Print Yes Audiotape No Videotape Yes Computer-based learning No (eg CML/CAL) Yes • Interactive video No Yes Yes Yes Yes
Third Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY ADVANCED REFINED INTERACTIV E Tim Plac Pac MATERIAL DELIVERY S e e e THE TELELEARNING MODEL • Audioteleconferenci ng • Videoconferencing • Audiographic Communication • Broadcast TV/Radio No Yes No No Yes No No Yes No No No Yes
Fourth Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY Time Place Yes Yes Yes Yes No Yes Pace THE FLEXIBLE LEARNING MODEL • Interactive multimedia (IMM) • Internet-based access to WWW resources • Computer mediated communication (CMC)
“Clicks and Mortar” The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important: Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction.
USQ has the track record • Established 1967 • Moved to “Dual Mode” 1977 • 1999 ICDE Institutional Prize of Excellence as a leading dual mode institution worldwide “Legacy power”
Legacy Power USQ has 131 award courses available by distance education, of which 32 are offered online
And……. In Summary USQ believes that it is possible to give people • What they want • Where they want it • When they want it WWW