United Nations Secretary-General Ban Ki-Moon launches My World 2015
Global Entrepreneurs Councils • My World looks beyond the MDG 2015 to engage people from all parts of the world. More than 1 million youth from 194 countries have contributed • “This is a once in a generation opportunity for youth to connect across borders and be empowered to stand together with the UN. My World will allow youth to have their voices heard as we shape the global agenda. ” --Elizabeth Gore, Resident Entrepreneur at the UN Foundation, Chair of the Global Entrepreneurs Council
http: //www. unfoundation. org/features/my-world-2015. html “People under the age of 29 currently make up the majority of the world’s population, yet they don’t traditionally have as much access to those who make policies and set agendas. We have a unique opportunity with this commitment to include young people from every part of the world in crafting the future they want. ”
Mission “The World We Want Foundation promotes and supports Young Global Citizens making positive social change in their communities and around the world. ” www. theworldwewantfoundation. org @World. We. Want. Fdtn #Impact. Global. Youth #education Info@theworldwewantfoundation. org
Crowdfunding or Kraudfanding • Wikipedia--“the collective effort of individuals who network and pool their money, usually via internet, to support efforts initiated by other people or organizations” • http: //boomstarter. ru/ • http: //smipon. ru/ • http: //planeta. ru/ • http: //kroogi. com/explore? locale=en • http: //together. ru/ Tugeza, My Teacher
Successful Crowdfunding • • Kickstarter http: //www. kickstarter. com/ Boomstarter Kiva Crowdrise Kroogi Razoo Donors Choose http: //www. donorschoose. org/ Tugeza, Together. ru
Storytelling Key to Fundraising Bring in supporters and volunteers Engage them in your work or mission Peer-to-peer fundraising Video helps generate genuine emotion Motivate your audience to care, share, and take action • Donate and support your project and share through social media • • •
Four Rules for Telling An Effective Video Story 1. Make it emotional—people engage with video stories that connect them emotionally- Dove Beauty Sketches 2. Kid proof your message—script should be simple and clear enough for a six-year to understand, rely on visuals and short voice over to be strong 3. Instruct Action—incite the viewer to take one action: email, tweeting, posting to Facebook, or visiting your site 4. Pick one message & stick with it—too many script writers and stakeholders will water down your message with bonus messages Simple & Authentic
Examples of Successful Sites • http: //www. charitywater. org/ • http: //www. girleffect. org/ • http: //www. youtube. com/watch? v=1 e 8 xg. F 0 Jt Vg#t=17 • http: //www. youtube. com/watch? v=Xpa. Oj. MX y. JGk Dove Beauty Sketches • http: //www. businessinsider. com/how-dovesreal-beauty-sketches-became-the-most-viralad-video-of-all-time-2013 -5
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