Unit 5 Getting the message Listening

Unit 5 Getting the message Listening

• Brainstorming: • 1. What is advertising? • 2. What’s the function of advertising? • 3. Do you like advertising? Why?

What message does this picture convey?

Public good ads (non-profit ads)

Discussion: What are the advantages and disadvantages of advertising? Advantages Disadvantages Help customers find good product Can lead people to buy the wrong products Help companies make money Can make teenagers want things that are bad for them Can be used to inform people about important issues Can be ugly and noisy

What information was given about Ad 1 , Ad 2, Ad 3? • laptop Ad 1 reasonable • ________price : • the best deal • 4, 000 yuan 14. 1 inch • ______screen computing power • most ________for your money • the beat choice

Ad 2 • the perfect laptop today’s successful businessmen for________ • the perfect tool for you • for modern leaders who make a difference in the world __________ • the choice of many of most powerful companies our________ • watch the others look at with respect and envy you__________

• the new E- Brain from Diamond ad 3 Computer has got teenagers _____hopping all over China. expression of who you • it’s an_________ are affordable • _____price • all the basic software you need • brand new music system cooler • looks _______than anything else on the market

Part two: You need to think carefully before you buy an expensive product _________ like computer. Start by __________ of the features you need. making a list What you are going to use the computer for? Once you _________ of what you have a better idea want, you should __________. shop around Look at as many models as possible and compare not only prices but also ___________. The price is what you get for your money laptop’s size important, but you should consider _____ and ______. weight

special offers Ask the store about ________ and use the Internet to see if there are cheaper alternatives _______. It’s possible to buy used tend to get old fast laptops, but computer ________. It’s better to buy a new one. Finally, you a_______and separate keyboard should consider buying _____. If you will use the laptop a lot, monitor a bigger and better you need _______ monitor. Try different kinds and ______ which find out mouse, keyboard and monitor you like best.

Answers to part two: Exercises two: 1 They are selling a car. 2 The New Century 505. 3 The advertisement will begin May the 1 st. They choose this date because it will give people three months to see the ad before August 1 st, when most people like to buy their new cars.

4 The advertising will last three months. 6 TV and cinema ads are good because the car looks good and people can see it. Magazine and newspaper ads are good because they can give the customers useful information about the car they have seen on TV or in the cinema. 8 Total cost of advertising: 750, 000 pounds