Unit 4 Shopping 单击添加署名或公司信息
Unit 4 Shopping
Unit 4 Shopping CONTENTS LEAD IN READING AND SPEAKING TEXT A TEXT B LANGUAGE ENHANCEMENT Writing FUN TIME
Unit 4 Shopping LEAD-IN How often do you buy the following items or go to these shops? Frequently, sometimes, rarely, or never? Where do you buy them? Exchange ideas with your classmates and then fill in the chart below.
Unit 4 Shopping LEAD-IN Shopping Shopper Item Shopping Frequency Shopping Place
Unit 4 Shopping READING AND SPEAKING Hello Kitty The cartoon character was created by Yuko Shimizu, a designer for Sanrio, a Japanese company, in 1974. From the beginning, she was marketed internationally. She has been a children’s ambassador to UNICEF for the United States since 1983. In the 1990 s, she became extremely popular with celebrities. The Hello Kitty image has appeared on over 22, 000 products and in over 40 countries.
Unit 4 Shopping READING AND SPEAKING Skill Focus Comparing and Contrasting A. Skim the article below and answer the When we compare, we look for following question. contrast, we similarities. When we What are the two types of buyers? look for differences. Usually we _________________ “Self-expressive buyers” and “impulsive compare and contrast at the same time. buyers”. X _________________ Keys
Unit 4 Shopping READING AND SPEAKING Let’s Shop! Julia Choi, 22, loves Hello Kitty. She shows off the popular Japanese cartoon character—a white kitten with a pink hair bow—everywhere in her apartment. She has pens and pencils, clothing, towels, a shower curtain, dishes, clocks, a TV/DVD player, a computer, and over 300 stuffed animals. She picks up a pink guitar. “I saved up for a year to buy this. The store sold out of them in two hours. I bought it online. ” Will she ever quit collecting? “Probably not, ” she admits. “If I get married, I’ll spend less money on Hello Kitty. But I won’t give her up. I can’t do without her. If someone marries me, he’ll marry my collection, too. ” Translation New words
Unit 4 Shopping READING AND SPEAKING Matt Anderson, 21, doesn’t just collect one thing. He’ll buy anything if he likes it. His apartment is filled with his purchases. “If I’m in a store, and I see a cool watch, I’ll buy it. Last week, I bought a backpack over the Internet. I know the company ripped me off—it was an expensive bag and poor quality. But I liked the color, so I kept it. ” He worries, though. “I can spend my whole paycheck in a week. I worry I’ll wind up broke. I’d like to cut back on buying things. And my roommate might kick me out if I don’t get rid of some stuff. ” Translation
Unit 4 Shopping READING AND SPEAKING Julia and Matt have different spending personalities. “Selfexpressive buyers” like Julia, collect things that reflect their personality. “Impulsive buyers” like Matt, don’t plan their purchases, and they shop without self-control. Translation
Unit 4 Shopping READING AND SPEAKING B. Read again. Check (√) the information that is true about Julia, Matt or both. Information Julia Matt √ √ 1. likes to buy things ____ √ √ 2. has a home filled with many purchases ____ √ 3. plans to buy things ____ √ 4. does not always plan to buy things ____ √ √ 5. sometimes buys things online ____ Keys
Unit 4 Shopping READING AND SPEAKING C. Discuss the following questions with your classmates. 1. Do Julia and Matt think their shopping is a problem? How do you know ? 2. Could you live with someone like Julia or Matt? Why or why not? 3. Are you a “self-expressive buyer” or an “impulsive buyer”? Describe your shopping habits.
Unit 4 Shopping TEXT A BACKGROUND INFORMATION ARTICLE TRANSLATION TEXT STRUCTURE ANALYSIS READING COMPREHENSION
Unit 4 Shopping TEXT A Target is the second largest discount retailer in the United States, behind Walmart. It is a chain of discount department stores that are about 95, 000 to 135, 000 square feet (12, 000 m²) and carry hardlines (“regular” products and goods), softlines (clothing), and a limited amount of groceries, mostly nonperishable.
Unit 4 Shopping TEXT A Tiffany is a brand of the major jewelry companies in the world—Tiffany Co. It is founded by Charles Lewis Tiffany in 1837. After the 1961 movie Breakfast at Tiffany’s, which starred Audrey Hepburn, it has become much more popular. Today Tiffany Co. offers its customers a really huge range of jewelry at different prices and of utmost quality, including necklaces, earrings, bracelets, rings, and more. Tiffany Co. remains the largest and the most respected jewelry company in the United States and across the world.
Unit 4 Shopping TEXT A Men on a , Women on an Mission Adventure When Shopping 全文音频 This might be shocking, but men and women are as different as Target and Tiffany when they shop, according to recent research from the Wharton School of the University of Pennsylvania. 这也许会让人难以置信，但宾夕法尼亚大学沃顿商学院 最近的一项研究表明，男人和女人在购物时有天壤之别。
Unit 4 Shopping TRANSLATION TEXT A accused 1. Men, who have often been of being merely replacement shoppers, tend to be more utilitarian when they hit the malls and shopping centers. It’s a mission. Get in. Get what’s needed. Get out. Quickly. Women, , on the other hand look around generally like to , talk to sales associates and experience the shopping. They walk around, smell perfume, touch clothes, try cosmetics. They want attention and they want direction.
Unit 4 Shopping TRANSLATION TEXT A primitive 2. The differences are as as hunter vs. gatherer, said Paula Courtney, who conducted the random study of 1, 205 telephone interviews called “Men Buy, Women Shop”. 3. “Men are very task oriented while women are very engagement much more about the relationship and the and the interaction with the people at the stores, ” Courtney said. “Don’t point me in the direction and say aisle 6, ”one man said during the study. “It’s better if he takes me and says, ‘There it is. ’” Better yet is the sales associate who holds get through men’s hands through the checkout so that they it quicker.
Unit 4 Shopping TRANSLATION TEXT A 4. Women told surveyors that they liked it when associates showed them different styles and new items. “I told her what I was looking for and why and she to find me set out the right suit, ” said one woman. “I didn’t have to do anything. ”
Unit 4 Shopping TRANSLATION TEXT A 5. And this might not be terribly surprising either: women run into more problems when shopping than men. 20% of women said they were ignored by sales clerks. “Being issue ignored is a big for women, ” Courtney said. “It’s a issue. ” Men ditch stores, too, but their biggest reason loyalty to do so is when products are out of stock. 6. Both men and women told questions that they really appreciated a “lack of pressure” when store employees were willing to let them shop at their own pace.
Unit 4 Shopping TRANSLATION TEXT A 7. Age made a difference, too, in shopper loyalty. The younger the shopper, the more likely he or she was to express dissatisfaction with a store for poor service. The pickiest of all groups were men 18 years old to 35 years old. “I’m not going to tell them that they’re messing up, ” one guy said. “Let them lose business. I just won’t go back. ” 8. Their experiences were fewer, but there were shoppers who reported “wow” experiences at stores. 51% of women told of times when sales associates made near-heroic efforts to a problem or help out while 39% of men said they solve did.
Unit 4 Shopping TRANSLATION TEXT A 9. “The prevalence of ‘wow’ is not as high as among problems and how often they occur, but ‘wow’ happens, ” Courtney said. “It’s the she-saved-the-day stories and usually because something went wrong and a sales associate went to great effort to resolve or fix the problem and make the shopper feel better. ”
Unit 4 Shopping TRANSLATION TEXT A 10. “People remember emotions and they’re quite powerful experiences, ” said Courtney. So much so that they tell their friends, who tell theirs, and so on. Women and men both are four times more likely to relay a good-news experience than a bad one. “It’s really as though deliver easy to service to customers they were one big homogenous group, like one size fits all, ” Courtney said. “But one size does not fit all and is the gender by far easiest way to loyalty. ” facilitate 11. Still, when all is said and done, women are the shopping queens.
Unit 4 Shopping TEXT STRUCTURE ANALYSIS Part Para. (s) Main Idea 1 -4 The difference between men and women in shopping: men buy, women shop. Two 5 -10 Men and women treat their shopping experiences differently. Three 11 Women are the shopping queens. One
Unit 4 Shopping TEXT A A. Identity the paragraph from which the following information is derived. 1. Women enjoy the interaction and communication with people when they shop, while men tend to finish the 3 shopping task as quickly as possible. (Para. ) 2. Both men and women like to shop at their own pace and 6 enjoy a lack of pressure. (Para. ) Keys
Unit 4 Shopping TEXT A 3. Customer’ loyalty to a store varies with age. (Para. ) 7 4. Customers tend to tell their friends about good shopping 10 experiences. (Para. ) 5. Women like it when shop assistants show them new items. 4 (Para. ) Keys
Unit 4 Shopping TEXT A B. Choose the best answer from the four choices marked A, B, C, and D. C 1. Men are usually more_______ and spend less time on shopping. A. economical C. practical B. hardworking D. careless 2. Women want attention and direction when shopping because C ____. A. they are task oriented C. they like experiencing Keys shopping B. they need assistance D. they want to feel good about themselves
Unit 4 Shopping TEXT A A 3. It would be a(n) _______ issue if women were ignored during their shopping. A. loyalty C. credit B. honor D. face D 4. The biggest reason for men to ditch stores is that _____. A. the price is unreasonably high B. the service is unsatisfactory C. products are on sales D. products have been sold ou Keys
Unit 4 Shopping TEXT A 5. Which of the following age groups is the most demanding as far as shopping is concerned? B A. Women from 18 to 35. B. Men from 18 to 35. C. Women from 36 to 50. D. Men from 36 to 50. Keys
Unit 4 Shopping TEXT A C. Answer the following questions according to the text. 1. What are the differences between men and women in their shopping habits? Shopping is a mission for men but an adventure for women. _______________________ 2. What do men value most when shopping? _______________________ When shopping men are task-oriented and thus value _______________________ convenience and efficiency most. 3. What does “women are the shopping queens” imply? _______________________ This implies that women love shopping the most.
Unit 4 Shopping TEXT A Complete the diagram below using the words or phrases in the box. Then add other words or phrases you know to your word web. perfume lipstick supermarket sandwich mall pants dress steak Keys Place Cosmetics: perfume s: supermarket mall lipstick Shopping Food: sandwich steak Clothes: dress pants
Unit 4 Shopping TEXT A Discuss the following pictures with a partner. Online Shopping VS Store Shopping
Unit 4 Shopping TEXT A 1. Nowadays more and more people like shopping online instead of at stores. They think it saves time and energy. Which do you prefer, and why? I prefer online shopping. First, it is more time-saving. I can make an order online and just wait for the delivery to arrive at home. Second, it is indeed energy-saving. I need not queue up and draw my exhausted body to search for commodities. Finally, it is money-saving. The commodities online are usually on discount. So, I love online shopping.
Unit 4 Shopping TEXT A 2. Do you think online shopping can replace traditional shopping? Why? I don’t think so. Online shopping still has some disadvantages: you can’t check the quality of the goods before you buy it; your delivery may get lost. So online shopping cannot replace traditional shopping.
Unit 4 Shopping TEXT B BACKGROUND INFORMATION ARTICLE TRANSLATION TEXT STRUCTURE ANALYSIS READING COMPREHENSION
Unit 4 Shopping TEXT B sneakers Sneakers go back a long way. In the late 18 th century, people wore rubber soled shoes called plimsolls, but they were pretty crude—for one thing, there was no right foot or left foot. Around 1892, the U. S. Rubber Company came up with more comfortable rubber sneakers with canvas tops, called Keds. By 1917, these sneakers began to be mass produced. They got the nickname sneakers because they were so quiet, a person wearing them could sneak up on someone. Sneakers went international in 1924. That’s when a German named Adi Dassler created a sneaker that he named after himself: Adidas. This brand became the most popular athletic shoe in the world. Track star Jessie Owens wore Adidas when he won four gold medals at the 1936 Olympics. During the first half of the 20 th century, sports shoes were worn mostly to play sports. But in the 1950 s, kids began wearing them as fashion statements.
Unit 4 Shopping TEXT B jeans Jeans are trousers made of denim (粗斜纹棉布，早期也叫“丹宁布”). In the 1930 s, Hollywood made lots of western movies. Cowboys—who often wore jeans in the movies—became very popular. In the 1950 s, jeans became popular with young people. For a period, it was the symbol of the teenage rebel in TV programs and movies. Some schools in the USA even banned students from wearing it. In the 1980 s jeans finally became high fashion clothing in the world when famous designers started making their own styles of jeans, with their own labels on them. Sales of jeans went up and up.
Unit 4 Shopping TEXT B 全文音频 Teach Values While Shopping for Kids’ Clothes For many parents, a child’s shopping habits can easily get out of hand. Parents can try teaching children the value of money by working out a budget plan. 对于许多父母来说，孩子的购物习惯很容易就会失控。 家长可以试着通过制订预算的方式来教会孩子金钱的意 义。
Unit 4 Shopping TEXT B TRANSLATION 1 Sometimes I find it hard to believe the amount of material goods my younger relatives , especially the have access to pricy new technologies and designer clothing. Obviously, I inquire budgeting restrictions don’t into the , if any, that are enforced in the household. But for many parents, a child’s shopping habits can easily . get out of hand
Unit 4 Shopping TRANSLATION 2 As more families are creating and following budgets, kids may feel a bit anxious or unhappy about not being able to get the things they want—or at least feel they should have. One of the important ways to with kids is bridge this emotional gap to discuss it and a budget plan that allows kids to work out take part in the responsibilities of family . Clothing is finances just one example of things kids will ask for but since it is also a basic necessity, we will use clothing as our example.
Unit 4 Shopping TRANSLATION 3 Even though the family as a whole works on an established budget, there is no reason parents can not establish a budget within a budget and teach children the real value of money. Setting a budget limit for each month will help kids understand that they need to take time to think about impulse what they need and control their buys at a young age. simply 4 By giving children money to use with their budget, parents will miss a key learning experience about the real value of money. Instead, parents can use the experience to get children used to earning their own money. Even 5 -year-olds can earn money by working around the house. The older the child, the more responsibilities, the more money parents pay.
Unit 4 Shopping TRANSLATION 5 Once the budget has been created and the income potential has been established, it is time for parents to take it one step further and teach children how to spend their hard-earned money wisely. Help them to identify what items they want and then work with them to find the best prices. Let them know that just because one store has a certain price tag doesn’t mean another store will not offer an discount. Kids will likely enjoy learning about shopping and most importantly, they will enjoy the time they are spending with parents.
Unit 4 Shopping TRANSLATION 6 After setting your kids up with a budget, parents should you continue to work with them until they can understand how to Make sure manage their money. kids think ahead about what they will need in order to make sure they can afford it all, and they understand that all of their cash on that cool blowing pair of sneakers will leave no money for their new jeans for the school dance.
Unit 4 Shopping TRANSLATION 7 Kids who pay attention to money lessons and who learn to follow their budget can be rewarded with a little something extra from mom and dad. Maybe the child has been wanting that new jacket at the mall and has been working to save up. kick in As a bonus, parents can what they can afford to help their savings progress. This teaches kids that with dedication and hard work, bonuses do come.
Unit 4 Shopping TRANSLATION 8 Kids love to express themselves and generally fashion is their mode for self-expression. When parents give children responsibility for saving for and buying their own clothing, they need to give up some of their own control and allow children to buy what they want to buy. Parents should disapprove choose the battles wisely if they of some of the purchases. Children need to make some mistakes to keep in general learning lessons about money and life .
Unit 4 Shopping TEXT STRUCTURE ANALYSIS Part Para. (s) One Two Main Idea 1 A child’s shopping habits can easily get out of hand. 2 -8 How to teach children the real value of money.
Unit 4 Shopping TEXT B A. Answer the following questions with the information from the text. 1. What is the good way to prevent kids’ shopping habits from getting out of hand? _____________________________ The good way is to work out a budgeting plan that allows kids to _____________________________ take part in the responsibilities of family finances. 2. What is the “key learning experience” for kids? ____________________________ Kids will get used to earning their own money. _____________________________ 3. What should kids learn to do while shopping? ____________________________ They should learn to identify what items they want, find the best ____________________________ prices and understand how to manage their money.
Unit 4 Shopping TEXT B A. Answer the following questions with the information from the text. 4. What should parents teach their kids with “bonus”? With dedication and hard work, bonuses do come. ____________________________ 5. What’s the value of children’s mistakes about money? ____________________________ Children’s mistakes about money show the necessity of setting a budget ____________________________ limit which will help them understand that they need to take time to think about what they need and control their impulse buys even at a young age. _____________________________
Unit 4 Shopping TEXT B B. Complete the following paragraph with words or phrases in the box below. There are more words than needed. budget identifying impulse make sure blow tags access disapprove of get out of hand inquire obviously emotional finances rewards establish get out of hand Children’s shopping habits can easily _______. However, this can be resolved by involving kids in the responsibilities of family _____. It will help implant the finances real value of money in them. Here are some suggestions for parents. First, a kid _____ is necessary, which can help budget children avoid _____ purchases. Second, they should earn impulse money by doing chores appropriate for them.
Unit 4 Shopping TEXT B B. Complete the following paragraph with words or phrases in the box below. There are more words than needed. budget identifying impulse make sure blow tags access disapprove of get out of hand inquire obviously emotional finances rewards establish The third for parents to learn is to teach kids the skills to do identifying smart shopping, such as _____ items and comparing price tags make sure _____ with them. Kids would also _____ to buy necessities rather than _____ their cash on cool things. If blow children can follow their budget, they can also get some extra rewards _____ from parents. Besides, keep in mind that it is wise disapprove of to give up some of your control even if you ________ their purchases.
Unit 4 Shopping TEXT B Using Details to Support a Topic Sentence Text B gives the information about how to cope with kids’ shopping habits. In paragraph 3, the author begins the paragraph with a topic sentence and then supports his opinion with specific details in the following paragraphs. Read paragraphs 3 -6 and identify the topic sentence and the details used to support it. Then fill in the chart below. Paragraph 3 -6
Unit 4 Shopping TEXT B Keys Topic Sentence: Even though the family as a whole works on an established budget, there is no reason parents can not establish a budget within a budget and teach children the real value of money. Detail 1: Detail 2: Detail 3: Detail 4: to set a budget limit for each month to get children used to earning their own money to teach children to spend their money wisely to make children understand how to manage their money
Unit 4 Shopping LANGUAGE ENHANCEMENT A. Match the express ions with their meanings. Write the letter on the lines. ______ show off a. eliminate d ______ save up b. make someone leave a place i ______ give up c. reduce the quantity f g ______ sell out d. display something you’re proud of ______ rip off e. result in h ______ cut back on f. quit, stop doing c ______ get rid of g. sell everything in stock a ______ kick out h. make someone pay more than b something is worth ______ wind up i. accumulate money for a reason e Keys
Unit 4 Shopping LANGUAGE ENHANCEMENT B. In Text A and Text B, you read words “loyalty”, “responsibility” and “necessity”. Many nouns are formed from an adjective plus the suffix “-ty”. Complete the following sentences using the words below. Change the form if necessary. loyalty equality ability productivity honesty creativity possibility activity necessity responsibility 1. He is telling the truth and I am sure of his ____. honesty 2. Innovation and _____ are the driving force of creativity technology and arts. ability 3. He has the ____ of swimming like a fish. activity 4. His favorite outdoor ____ is playing tennis. possibility 5. In his opinion, there is a _____ that the war may break out.
Unit 4 Shopping LANGUAGE ENHANCEMENT loyalty equality ability productivity honesty creativity possibility activity necessity responsibility 6. A lot of families cannot even afford to buy the basic necessities _____ of life. equality 7. He fought very hard in his lifetime to achieve ____ between the sexes. loyalty 8. Customer ____can be said to have occurred if people choose to go to a particular shop or buy one particular product. 9. After the divorce, she took all the_______to bring responsibility up two children by herself. 10. Studies show that if a working environment is pleasant, ______ increases. productivity
Unit 4 Shopping LANGUAGE ENHANCEMENT C. Fill in the blanks with the words from the box. Change the form if necessary. There are more words than needed. wind up potential get out of hand issue restriction dedication establish disapprove of bonus inquire as a whole facilitate enforce set out gap 1. During the eighteenth century the population of Britain _____ doubled and politicians and farmers began to as a whole worry about how to feed the people. 2. His _____ to teaching gained the respect of his dedication colleagues. 3. I have to say I ______ tax increasing. disapprove of get out of hand 4. “We mustn’t allow the situation to _______, ” said the president.
Unit 4 Shopping LANGUAGE ENHANCEMENT wind up potential get out of hand issue dedication establish disapprove of bonus as a whole facilitate enforce set out restriction inquire gap 5. She ____ with the aim of becoming the youngest winner set out of the championship. 6. The minister urged other countries to lift the trade ____. restriction 7. If he kept on doing things that way without considering others, he will ____ having no friends. wind up 8. Getting together frequently will ____ the relationship facilitate between family members. 9. It isn’t always easy for the police to ____ speed limits, enforce especially on the highway. potential 10. Many ____ customers are waiting for a fall in price before buying.
Unit 4 Shopping LANGUAGE ENHANCEMENT Grammar: The Infinitive A. Complete the following sentences with infinitives. 1. Well, I’ve put on weight again. However, to take it off is not an easy job ________________ (要减掉不是一件容易的事). to know her is to like her 2. The mother said to her son, “_____________ (想了 解她就要喜欢 她). ” to teach your children how to spend their 3. It is time________________________ hard-earned money wisely ______________ (教你的孩子如何合理支配辛 苦赚 来的钱 ). to repair the damage caused 4. Do you think the firm will offer _______________ by them _______ (弥补 由他们 所造成的损 害吗 )?
Unit 4 Shopping LANGUAGE ENHANCEMENT Grammar: The Infinitive in order to catch the early bus 5. They got up at six in the morning _____________ ( 以便赶上早班车). to study abroad next year 6. Brand planned _______________ (明年留学). 7. She often refuses ___________ (加班). to work overtime 8. The little boy tried very hard _______________ ( to catch up with his classmates 赶上他的同学们).
Unit 4 Shopping LANGUAGE ENHANCEMENT B. Read the article below. Which of the ten underlined words are in the wrong form? Find them out and correct them. To take at least 15 to 20 minutes interviewing the car seller. Using the questions that you came up with during your research. If things sound good, ask him send you some high-quality digital photos. Also, have the seller to fax you a copy of the front and back of the title. You always want to making sure that the seller owns the car, free and clear of any liens. If everything still looks good, it’s time getting serious. Never buy a car sight unseen. If test drive isn’t possible, you’ll need to hire someone competent inspecting it. 1. 2. 3. 4. fax __________ 5. __________ Take to interview __________ 6. __________ to make to get __________ 7. __________ Use to inspect __________ 8. __________ to send Keys
Unit 4 Shopping LANGUAGE ENHANCEMENT A. Translate the following sentences into Chinese. 1. Better yet is the sales associate who holds men’s hands through the checkout so that they get through it quicker. 如果销售员能陪同男性顾客到付款台以便他们能快一点结 账，那就更好了。 2. The younger the shopper, the more likely he or she was to express dissatisfaction with a store for poor service. 购物者年龄越小，就越有可能对商店糟糕的服务表示不满。
Unit 4 Shopping LANGUAGE ENHANCEMENT 3. One of the important ways to bridge this emotional gap with kids is to discuss it and work our a budgeting plan. 弥合与孩子之间的这一感情鸿沟的一个重要方法是就这个问题 与孩子商量并制定一个预算计划。 4. Kids who pay attention to money lessons and who learn to follow their budget can be rewarded with a little something extra from mom and dad. 对认真“上财务课”并且遵守预算的孩子，爸爸和妈妈可以给予奖 励。
Unit 4 Shopping B. Translate the following sentences into English. 1. 到目前为 止，学生们 一直都在以适合自己的进 度学习 。(at . . . pace) By far, students have been learning at their own pace. 2. 这 家餐馆总 体而言还 不错 ，至少可以免费 上网。(as a whole) This restaurant is not bad as a whole; at least there is free access to the Internet.
Unit 4 Shopping 3. 这 本书 已脱销 两个月了，有些顾 客对 此表达了不满 。(out of stock) This book has been out of stock for two months, with which some customers have expressed dissatisfaction. 4. 她想当售货员 ，但父母不赞 成她的想法。(disapprove of) She wants to be a shop assistant, but her parents disapprove of it.
Unit 4 Shopping C. Translate the following passage into English. 大学生通常依靠父母获 得经济 支持。因为 他们 已经 成 年，父母总 体上不会询问 他们 的预 算或者消费计 划。然而， 没有了预 算约 束，总 会有冲动购 物的风险 。有些学生一口 气把钱 花在显 然毫无必要的物品上。因而，大学生有必要 拟 定预 算并严 格执 行。在这 个过 程中，他们 会明白自己真 正需要什么，也会更合理地使用父母辛苦挣 来的钱 。
Unit 4 Shopping University students usually rely on their parents for financial support. As they are adults, their parents in general do not inquire into their budget or spending plan. However, without budgeting restrictions, there is always a potential risk of impulsive shopping. Some students are found blowing cash on obviously unnecessary things. Therefore, it is a necessity for students to work out a budget and enforce it strictly. In this process, they will know what they really need and spend their parents’ hard -earned money more wisely.
Unit 4 Shopping LANGUAGE ENHANCEMENT A. When shopping abroad, we usually need to use the local currency. Match the following signs with the names of currency. a. b. c. d. e. f.
Unit 4 Shopping LANGUAGE ENHANCEMENT f b 1. UK pound _______ 2. US dollar _______ 3. Chinese Yuan_______ 4. EU Euro _______ d a 5. Russian Ruble_______ 6. South Korean won _______ e c
Unit 4 Shopping LANGUAGE ENHANCEMENT B. Suppose you want to change your RMB into a foreign currency. Search the Internet for the exchange rates of the following currencies, and find out how much you can exchange with 100 Chinese yuan. (For reference. ) country currency Money I can get UK South Korea US EU Russia Pound Won Dollar Euro Ruble 10. 3 18407. 5 16. 1 14. 6 1023. 5
Unit 4 Shopping WRITING Using Direct Quotations A. Read the interviews and the paragraph below. Underline the sentences used in the paragraph in each interview. Interview with Alison Chang: Q: What do you spend your extra money on? A: Downloading music off the Internet. Q: Do you think you spend too much on music? A: Probably. The songs on the Internet only cost $1. 00 each. _________ But if I sit at my computer for _______________ one hour, I might buy 20 songs. That’s $20. 00! _______________________________ Interview with Chris Emmet: Q: What do you spend most of your extra money on? A: I buy a lot of DVD online. I collect martial arts movies. Q: Do you think you spend too much money? A: I think so. If I keep buying DVDs, I won’t have enough money to go out with friends. ________________ Keys
Unit 4 Shopping WRITING The paragraph: Ten of my classmates spend their extra money on entertainment. All of them download music and buy DVDs, CDs, and video games. They buy most of these things online. Almost everyone I interviewed thinks they spend too much money on entertainment. Alison Chang said, “The songs on the Internet only cost $1. 00 each. But if I sit at my computer for one hour, I might buy 20 songs. That’s $20. 00!” Similarly, Chris Emmet complained, “If I keep buying DVDs, I won’t have enough money to go out with friends. ” I think people might save money on entertainment if they didn’t buy things online. The Internet makes it easier to spend a lot of money.
Unit 4 Shopping WRITING B. Interview your classmates to find out what they spend money on. Write down their exact words. Then write a paragraph. Include two quotations to support it and your opinions about the spending habits of your classmates. Some of my girl classmates spend their extra money on makeups, perfumes or fashionable bags; while some boys buy jeans, T-shirts, comic books or computer games. Most of them like to buy things from the Internet. Rose said, “I like to buy things on the Internet. They’re much cheaper. So if I sit at my computer, I might spend even more money. ” Similarly, Tom complained, “So do I. If I keep buying comic books, I don’t have money to pay for my text books. ” I think if my classmates don’t buy things from the Internet, they could save up some money. It is too easy to blow money on the Net. Keys
Unit 4 Shopping WRITING Read the sample fax below. Imagine a situation and write a fax. To: AP International Attn: Mr. Wang From: Mr. Zhang Date: 2015/9/23 Fax No: 3299969 Pages: 1 Subject: Order for furniture Content: Dear Mr. Wang, On September 2, I sent you a letter in which I placed an order for a black desk (1800 mm X 1500 mm). I request that you confirm the order as soon as possible. Best regards
Unit 4 Shopping WRITING To: MC Co. Attn: Mr. Yang From: Miss Chen Date: 2015/9/24 Fax No: 8800691 Pages: 1 Subject: Meeting room booking Content: Dear Mr. Yang, Thank you very much for your letter. Unfortunately, during the week of your conference, there is a trade fair. Therefore we can only offer you two meeting rooms, or perhaps you would consider moving your conference to the following week? I look forward to receiving your reply. Best regards
Unit 4 Shopping FUN TIME A Remote Control “Cash, check or charge? ” I asked after folding items the woman wished to purchase. As she fumbled for her wallet, I notice a remote control for a television set in her purse. “Do you always carry your TV remote? ” I asked. “No, ” she replied. “But my husband refused to come shopping with me, so I figured this was the most evil thing I could do to him. ”
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Unit 4 Shopping TRANSLATION TEXT A 购物——男人完成任务，女人在探险 珍妮弗·瓦特斯 1. 通常认为，男性只有在要更换物品时才去购物，他 们去商场和购物中心时比较实际。购物是一项任务：进 商店，购买所需物品，出来，行动非常迅速。而女性呢， 一般喜欢东瞧瞧西看看，和销售人员聊聊，体验购物的 乐趣。她们各处闲逛，闻闻香水，摸摸衣服，试试化妆 品。她们需要别人的关注，希望有人介绍说明。 Article
Unit 4 Shopping TRANSLATION 2. 这种差别就像古代的狩猎者与采集者的差别一样， 葆拉·库尔特内说。她通过电话随机抽样采访了1205位消 费者。她的这项研究名为“男人买，女人逛” 。 3. “男人以完成任务为目的，而女人的目的更多的是 与商场里的人建立关系，与他们进行接触和互动，” 库 尔特内说。“不要只是给我指个方向说在第六排，”一名 接受调查的男子说，“我更希望他带我过去并对我说‘就 在这里。’”如果销售员能陪同男性顾客到付款台以便他 们能快一点结账，那就更好了。 Article
Unit 4 Shopping TRANSLATION 4. 接受调查的女性告诉调查员，她们喜欢销售人员向 她们展示不同的款式和新产品。“我告诉她我要买什么， 为什么要买；她去帮我找合适的，”一位女士说，“我什 么也不用做。” Article
Unit 4 Shopping TRANSLATION 5. 女性购物遇到的问题比男性多：这没什么值得大惊 小怪的。百分之二十的女性说她们曾被销售人员忽视过。 “对女性来说被忽视是一个大问题，” 库尔特内说，“这 会影响她们购物的忠诚度。”男性去商店也会无功而返， 但最主要的原因是产品脱销了。 6. 接受调查的男性和女性都说，如果店员让他们按自 己的节奏购物，让他们没有压力，他们会很喜欢。 Article
Unit 4 Shopping TRANSLATION 7. 消费者的忠诚度与年龄也有关。年龄越小，就越有 可能对商店糟糕的服务表示不满。最挑剔的顾客群是 18 岁至 35岁的男性。“我不会告诉他们，说他们做得不好， ”一个小伙子说，“就让他们失去生意吧。我是不会再去 那里了。” 8. 也有购物者谈到“棒极了”的购物经历，虽然这样的 次数并不多。51%的女性说曾有销售人员尽了近乎英雄 般的努力帮她们解决问题，而只有39％的男性表示有过 这种经历。 Article
Unit 4 Shopping TRANSLATION 9. “这种美好的购物经历发生的频率虽然没有购物时 出现问题的频率高，但确实存在。” 库尔特内说。“就 是那种‘今天多亏了她’的故事。通常是因为出了什么问 题，销售员费了九牛二虎之力解决了问题，让购物者心 里好受些。” Article
Unit 4 Shopping TRANSLATION 10. “人们对自己的情绪记得很清楚，而情绪体验令人 印象深刻，”库尔特内说。印象如此深刻以致他们会告 诉他们的朋友，朋友又会告诉他们的朋友，一直口口相 传下去。女性和男性传递愉快经历的可能性是传递不愉 快经历的四倍。“如果把顾客看作一个单一的群体，认 定大家的需求都一样，给这样的顾客群提供服务是很容 易的，”库尔特内说，“但是顾客往往有不同的需求。最 简单的方法是根据顾客的性别提供不同的服务，这样才 能赢得顾客的心。” 11. 不过，归根到底，女性才是购物皇后。 Article
Unit 4 Shopping TRANSLATION TEXT B 如何在为孩子购买衣服时传授价值观 季沙·（库拉克·）托拉尔 1. 有时候，我的那些年轻一辈的亲戚们拥有的物品数 量之多简直让我难以置信，尤其是昂贵的新科技产品和 品牌服装。当然，我并不是要打听他们家里所执行的预 算额度——如果有的话。但许多家长都面临这样的问题： 孩子们的购物习惯很容易失控。 Article
Unit 4 Shopping TRANSLATION 2. 现在越来越多的家庭制定预算，并遵照执行，导致 孩子们因为得不到他们想要的东西而着急或难过，或者 至少觉得自己应该拥有。弥合与孩子之间的这一情感鸿 沟的一个重要方法是就这个问题与孩子商量，制定一个 预算计划，让孩子们参与家庭财务管理。孩子会要求买 很多东西，衣服只是其中的一样。考虑到衣服是一项生 活必需品，我们不妨拿衣服来举例说明。 Article
Unit 4 Shopping TRANSLATION 3. 尽管家庭作为一个整体已有一套固定的预算，但是 父母仍然可以在预算内再为孩子们制定一个预算，让他 们认识金钱的真正价值。每个月设定一个预算限额，这 样可以帮助孩子明白，他们需要花时间好好想一想自己 需要什么，让他们从小就会控制自己的购物冲动。 4. 但父母不能只是给孩子金钱和预算，否则就会错过 一个重要的让孩子了解金钱价值的机会。相反，父母要 利用这种经历让孩子习惯于自己赚钱。即使五岁的孩子 也可以通过在家里做点家务赚点钱。孩子越大，可做的 事情就越多，父母付给他的钱也就越多。 Article
Unit 4 Shopping TRANSLATION 5. 一旦预算已经制定，孩子可能赚到的金额也已经确 定，就该再前进一步，教会孩子如何明智地花自己的辛 苦钱。帮助他们确定他们需要什么，然后帮助他们找到 最划算的价格。要让他们知道，不能仅仅因为某个店铺 标了一个价格，另一家店就不会提供折扣。孩子大多会 享受学习购物的乐趣，最重要的是，他们享受与父母在 一起的时光。 Article
Unit 4 Shopping TRANSLATION 6. 在按照预算把钱给了孩子之后，家长要继续指导他 们，直到他们能懂得怎样使用。家长务必要让他们明白， 自己需要什么要事先计划，以确保自己能够负担得起。 家长要让他们明白，如果把所有的钱都用来买了那双漂 亮的运动鞋就没有钱买参加学校舞会穿的新牛仔裤了。 Article
Unit 4 Shopping TRANSLATION 7. 对认真“上财务课”并且遵守预算的孩子，爸爸和妈 妈可以额外给予小小的奖励。也许孩子一直想要商场里 的那件新夹克并且为此一直在努力攒钱。作为奖励，家 长可以在可承受的范围内帮一把。这可以告诉孩子，只 要勤奋肯干，奖励会随之而来。 Article
Unit 4 Shopping TRANSLATION 8. 孩子爱表现自己，而时装通常是他们表达自我的一 种的方式。当给了孩子责任，让他自己攒钱买衣服之后， 爸爸或妈妈需要少控制一些，要允许孩子买他们想要买 的。如果对他们买的东西有意见，也一定要选在恰当的 时机提出。孩子要在犯错后才能不断地了解金钱、理解 人生。 Article
Unit 4 Shopping Sentence Paraphrasing TEXT A 1. Age made a difference, too, in shopper loyalty. (Para. 7) Shoppers of different ages had different levels of loyalty. Or: Age was an important factor in determining shopper loyalty. Article
Unit 4 Shopping Sentence Paraphrasing 2. Women and men both are four times more likely to relay a good-news experience than a bad one. (Para. 10) Both women and men are four times more likely to tell others a good-news experience than a bad one. Article
Unit 4 Shopping Sentence Paraphrasing 3. Still, when all is said and done, women are the shopping queens. (Para. 11) All in all, women like shopping the most. Article
Unit 4 Shopping Sentence Paraphrasing TEXT B 1. Sometimes I find it hard to believe the amount of material goods my younger relatives have access to, especially the pricy new technologies and designer clothing. (Para. 1) Sometimes I’m so shocked to see my young relatives have such a great deal of belongings, especially those highprice products of new technology and the clothes made by famous designers. Article
Unit 4 Shopping Sentence Paraphrasing 2. Even though the family as a whole works on an established budget, there is no reason parents can not establish a budget within a budget and teach children the real value of money. (Para. 3) Though the family expenses follow a family budget, it is very necessary (Or: Parents have enough reason) to establish a budget especially for children based on the family budget and this might help teach your children the real value of money. Article
Unit 4 Shopping Sentence Paraphrasing 3. By simply giving children money to use with their budget, parents will miss a key learning experience about the real value of money. (Para. 4) Simply setting up a budget for children and giving them the money to use is not enough. Parents should also catch the chance to teach children the value of money. Article
Unit 4 Shopping Sentence Paraphrasing 4. Kids who pay attention to money lessons and who learn to follow their budget can be rewarded with a little something extra from mom and dad. (Para. 7) If the kids try their best to follow the suggestions and spend their money based on the plan, parents can give them a little more money as reward. Article
Unit 4 Shopping Topic Sentence: Even though the family as a whole works on an established budget, there is no reason you can not establish a budget within a budget and teach your children the real value of money. Detail 1: to set a budget limit for each month Detail 2: to get your child used to earning their own money Detail 3: to teach your child to spend their money wisely Detail 4: to make your children understand how to manage their money Back
Unit 4 Shopping accuse vt. (usu. followed by of) 责备，控告 I have no evidence to accuse him of anything but the whole thing seemed strange to me. 我没有证据指控他任何罪名，但是整件事在我看来就是 不寻常。 the accused n. 被告 The accused entered a plea of “not guilty”. 被告作了“无罪”的抗辩。 Article
Unit 4 Shopping replacement n. 替换的人或物 My secretary leaves us tomorrow, so we are advertising for a replacement. 我的秘书明天要走，所以我们现在正登广告招聘一位接 替者。 replace vt. 取代，代替 I have replaced Linda on the team. 在这个团队里我取代了琳达。 Article
Unit 4 Shopping mission n. 任务，使命 The mission of a university is teaching and research. 大学的任务是教学和科研。 on a mission 执行任务 This group of scientists are on a mission to the rainforest. 这队科学家正前往雨林执行任务。 Article
Unit 4 Shopping on the other hand 另一方面 On one hand, women complain about the low salary; on the other hand, many women choose to go out to work. 一方面，妇女们抱怨 资低；另一方面，许多妇女又选 择外出 作。 Article
Unit 4 Shopping look around 1) 四处观看 I just want to look around and see if I can get any gifts to take home. 我只想随便看看，看能不能买到什么礼物带回去。 2) (+ for) 寻找 I have been looking around for this kind of information. 我一直在寻找此类信息。 Article
Unit 4 Shopping primitive a. 1) 原始的，远古的 Primitive man made tools from stones and bones. 原始人用石块和骨头做 具。 2) 简单的，粗糙的 He made a primitive boat out of some pieces of wood. 他用几块木头做了艘简易的小船。 Article
Unit 4 Shopping engagement n. 1) (usu. Followed by with) 接触 It requires a deeper engagement with clients to understand their business. 要明白客户的业务就要加深与其接触。 2) 订婚，婚约 John has broken off his engagement to Mary. 约翰已和玛丽解除了婚约。 Article
Unit 4 Shopping get through 1) 通过 She had to duck her head to get through the low doorway. 她不得不低下头才能穿过低矮的门口。 2) 度过 Collect all your strength to get through the hard days. 鼓起所有的勇气来度过这段艰难的日子。 Article
Unit 4 Shopping set out 1) 开始 They set out on the last stage of their journey. 他们开始了旅行的最后一程。 2) 出发 She set out at dawn. 天刚蒙蒙亮她就动身了。 Article
Unit 4 Shopping run into 遇到 I ran into the mayor of the town while at dinner yesterday night. 昨天晚宴上我遇到了本镇镇长。 Article
Unit 4 Shopping issue n. 问题，担忧 Finding a proper one for the position is not an issue for our company. 对我们公司而言，为这个职位找到一个合适的人选不是 难事。 make an issue (out) of sth. 挑起事端（尤指对方认为是小 题大做） It’s only a small disagreement—let’s not make an issue of it. 只是一点点意见不同，我们就不要小题大做了。 Article
Unit 4 Shopping loyalty n. 忠诚，忠实 His loyalty is above suspicion. 他的忠诚无可置疑。 loyalty to/towards 忠于 All the men took a vow of loyalty to their leader. 所有士兵都发誓效忠他们的指挥官。 Article
Unit 4 Shopping solve vt. 1) 解决 It was clever of you to solve the problem. 你能解决那个问题真是聪明。 2) 解答，破解 How can we solve this Maths question? 我们该怎么用解这道数学题？ Compare: resolve 1) 解决（问题或困难），表达此义时可与solve互换 The professor resolved/solved the problem with a hammer. 教授仅用一把锤子就解决了问题。 2) 下决心，决定 He resolved that he would never again make such a fool mistake. Article 他下定决心不再犯这种愚蠢的错误了。 Article
Unit 4 Shopping deliver vi. & vt. 递送 Will you deliver abroad if I order online? 如果我在网上订购的话你们能给我发货到国外吗？ Newspapers are delivered every day. 报纸每天都送来。 delivery n. 投递，送交 Who is responsible for the safe delivery of the secret information? 谁负责安全递送这个秘密情报。 Article
Unit 4 Shopping as though 仿佛，好像 She dolled herself up as though she was a girl of eighteen. 她打扮得花枝招展，好像是个十八岁的姑娘。 Article
Unit 4 Shopping gender n. 性别 The male and female genders are equal. 男性和女性是平等的。 Compare: sex & gender sex: the male or female nature of a person, animal, or plant 是生理意义 上的“性别” Your are required to put your name, sex, address and telephone number at the top of the form. 你得在表格顶部填上你的姓名、性别、地址和电话号码。 gender: In ordinary speech, it is used interchangeably with “sex” to denote the condition of being male or female. In the social sciences, however, it refers specifically to social differences such as gender roles. 因此gender具有社会、文化意义 These gaps could be language, ethnic or gender based. 造成这些差异的原因可能是语言、种族或性别。 Article
Unit 4 Shopping by far ……得多，显然 （与形容词或副词的比较级或最高级连用时，置于这类 词之后；若这类词带有冠词the或a时，则置於这类之前或 之后均可） It is quicker by far to go by metro. 乘地铁要快得多. She is the best singer by far /She is by far the best singer. 她显然是最好的歌手。 Article
Unit 4 Shopping facilitate vt. 1) 促进 You could facilitate the process by sharing your knowledge. 运用你所掌握的知识你可以加快这一进程。 2) 使便利 Zip codes are used to facilitate mail service. 邮政编码的使用方便了邮递服务。 Article
Unit 4 Shopping have access to 有机会见到或使用 As her private secretary he has access to all her correspondence. 他是她的私人秘书，能接触到她所有的信件。 Article
Unit 4 Shopping inquire vi. & vt. 调查，查问 “Why are you doing that? ” the boy inquired. 那男孩问：“你为什么那么做？” inquire about 询问 Friends and neighbors began to inquire about his life at the lake. 朋友和邻居们开始问他在湖边过得怎么样。 inquire into 查问，查究，调查 A committee would be appointed to inquire into the case. 将指定委员会调查这一案件。 Article
Unit 4 Shopping budget 1) n. 预算 a welfare program with a budget of $2 million 一项预算为两百万美元的福利项目 2) vt. 编预算，为……做预算 The local government has budgeted 10 million yuan for education spending. 当地政府将一千万元编入教育预算。 Article
Unit 4 Shopping restriction n. 限制，约束 The swimming club is open to families in the neighborhood without restriction. 这家游泳俱乐部对附近的居民无限制开放。 restrict vt. 限制，约束 Speed is restricted to 80 km/h in this area. 这个区域内车速每小时不得超过80公里。 Article
Unit 4 Shopping enforce vt. 1) 执行，使服从 Parking restrictions will be strictly enforced. 停车规定将被严格执行。 2) （尤指用威胁或武力强迫）实行，把……强加于 It is unlikely that an employer would enforce all his views on any employee. 雇主不可能把他的观点全强加于任何雇员。 Article
Unit 4 Shopping get out of hand 失去控制 The class got out of hand when an inexperienced teacher was put in charge. 当一位无经验的老师被安排来负责这个班时，这个班变 得无法无天了。 Article
Unit 4 Shopping bridge the gap 填补空缺，弥合差距 The plan aims to bridge the gap between different cultures. 这个计划旨在消除不同文化之间的差异。 gap n. 差距，差别 There is a generation gap between my parents and me. 我和我父母之间有代沟。 Article
Unit 4 Shopping work out 1) 精心制订出 A group has been set up to work out the plan for the second campus. 已经成立了一个小组负责制订第二个校区的规划。 2) 计算出 How do I work out the calories in my dish? 我该怎么计算菜里的卡路里含量？ 3) 理解 It’s difficult to work out his intentions. 很难理解他的意图。 Article
![Unit 4 Shopping finance n. 1) [复]理财，财务管理 She refused to answer questions about her](https://present5.com/presentation/a2fbca0f3e628dee4750ba16c280b689/image-125.jpg "Unit 4 Shopping finance n. 1) [复]理财，财务管理 She refused to answer questions about her")
Unit 4 Shopping finance n. 1) [复]理财，财务管理 She refused to answer questions about her personal finances. 她拒绝回答有关她个人财务方面的问题。 2) 财政，金融 who is the Minister of Finance in Britain? 英国财政大臣是谁？ finance vt. 为……提供（筹措）资金 The repairs to the school building will be financed by the educational department. 校舍的修缮将由教育部门出资。 Article
Unit 4 Shopping establish vt. 建立，设立 His second novel established his fame as a writer. 他的第二部小说确立了他作家之名。 established a. 早已确立的 The established fact showed that he was not the criminal. 既定事实证明他不是罪犯。 Article
Unit 4 Shopping impulse n. 冲动，一时的念头 We were seized by a sudden impulse to run. 我们身不由己，突然想跑。 on impulse 因一时冲动 On impulse, I picked up the phone and rang my sister in Australia. 我一时心血来潮，拿起电话就给在澳大利亚的妹妹打了 个电话。 impulse buy 冲动购物 Article
Unit 4 Shopping simply ad. 仅仅，只，不过 This is simply a question of procedure. 这只是个手续问题。 Article
Unit 4 Shopping make sure (that) 确保 Make sure (that) you put down every word she says. 确保记下她说的每一个字。 Article
Unit 4 Shopping blow (blew, blown) vt. 挥霍 I blew all the money I saved on a trip to Hawaii. 夏威夷之旅把我攒的钱全花光了。 blow sb. a kiss 给某人一个飞吻 She leant out of the window and blew him a kiss. 她探出窗口给了他一个飞吻。 blow one’s own horn自吹自擂 He is an agreeable fellow, but likes to blow his own horn. 他是一个随和的人，但就是喜欢自吹自擂。 n. 打击 The death of their daughter was a cruel blow. 女儿的死对他们是一个残酷的打击。 Article
Unit 4 Shopping kick in 凑份子捐助 We were each asked to kick in 50 yuan for a present for the boss. 我们被要求每人出 50元给老板买一件礼物。 Article
Unit 4 Shopping disapprove vi. 不赞成，不同意，反对 A proposal was submitted to the president but he disapproved. 主席收到一份提案，但是他没有通过。 disapprove of 反对 The survey showed that 45% of the local people disapproved of the plan. 调查显示有45%的当地人不赞成这项计划。 Article
Unit 4 Shopping in general 一般而言，大体而言 In general her stories have been interesting, but this story is boring. 总的说来，她的故事很有意思，不过这个故事很无聊。 Article
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