Unique Choice Corporate Profile Who we are

Unique Choice Corporate Profile

Who we are It was a dream come true for the young professionals teaming up together for the new venture with business at heart. The journey began back in November of 1994, with its principal office at Olaya Main Road in Riyadh. A bold move in those early days by the team quickly gained a strong foothold in the Saudi Outbound market and the driving forces in this process were management's incessant vision to predict the travel trends of the region. By the end of 1997, UNIQUE CHOICE had expanded on the international scene and recognized as a reputable and established overseas wholesale tour operator with the ability to concentrate on developing several potential destinations. Today, UNIQUE CHOICE has grown into a global travel network employing professionals throughout the region having started the journey as a one man show.

Our Mission We strive to be a wholesaler with a global vision and our team members participate with a sense of pride with their skills and knowledge fully applied and We will continue setting high standards and strive hard to exceed them. We will maintain our commitment to professionalism, quality and reliability. We will continue acknowledging that our success depends on providing a consistently high level of service. We will continue delivering our promises.

Our Vision The Management of UNIQUE CHOICE entertains a strong vision for creating global partnerships with those who share our ambition of maintaining an impeccable reputation of unsurpassed excellence for services, market adaptability and high ethics within the international travel community. Our participation in industry trade shows keeps us in touch with the trends of the market. It is imperative for UNIQUE CHOICE to continue focusing on our clients ever changing requirements and to assure that we are simultaneously capable of adapting and increasing our wide range of services and product lines. Easy, fast and inexpensive access to our products with "www. uniquechoiceonline. com” is another vital aspect in retaining clients in the future. Our ultimate future goal is to provide an optimum return for our partners by means of maintaining an impeccable service level and the fully comprehensive range of product lines catering to their respective markets.

What we do • ACCOMMODATION • DESTINATION MARKETING • CRUISES • TOUR PACKAGES • CAR RENTALS • TRANSFERS

DESTINATION MARKETING Unique Choice has successfully carried out Destination Marketing in collaboration with various tourism promotion boards such as. • • Tourism Malaysia. Singapore Tourism Authority of Thailand. Spanish Tourism Board By way of • Workshops and presentation for the retail travel agencies and Tour operators. • Printing and distributing Full color bi lingual destination brochures and special package flyers branded to retail agencies/ tour operators. • News paper ad campaigns in Local Arabic Media.

Why Unique Choice • Professional expertise spanning over 16 years in Travel related services. • Well experienced, and dedicated staff ever ready to face new challenges. • Extensive net work of associate offices around the world. • We have built a very close trusted business relationship with leading DMC’s around the world. • Our long business collaboration includes reputed companies such as Kuoni Incoming services Europe, CBS tours Thailand, RMG Tours Singapore, Travel Asia Hong Kong, Easy China Tours China, Panorama Tours Indonesia, Tamarind Tours India, Walkers Tours Sri Lanka, CTN Tours North America, Saltours London etc. • Dynamic online B 2 B reservation system which is ever growing and user friendly.

How we do it Together by joining hands with our partners will strive harder to meet the challenges ahead with a vision to succeed. UNIQUE CHOICE is synonymous with efficiency, creativity, reliability and top-quality programs and our tremendous collective purchasing power enables us to offer high-level services at optimum prices. Since its inception in 1994, UNIQUE CHOICE's solid financial stability and impeccable conduct and ethics in the industry have been recognized by thousands of suppliers and partners throughout the world. We are well positioned and established to fill the perceived need to service the retail tour operators to develop their full market potential within their respective markets. We will continue to build a solid foundation to serve our partners with dedication based on the fundamentals governing service organizations. . . “The customer comes first”

Our Management UNIQUE CHOICE has a highly dedicated and talented board of directors with international exposure commanding respect from the local and international industry. HRH PRINCE ABDUL AZIZ BIN SATTAM AL SAUD - CHAIRMAN His Royal Highness commands the highest respect and his Business and financial empire spreads from east to west. WALEED AL KUHAIMI - GROUP PRESIDENT Born to an affluent Saudi family, graduated from the prestigious university in Saudi Arabia and his business exposure includes association with British Telecom (Saudi Arabia), Real Estate Development, Jewelry and Fire Security Systems. ZAWFIR ZIARD - CHIEF EXECUTIVE OFFICER Responsible for day-to-day operations, Background includes over 25 years in travel, tourism and marketing field. Having established one of the largest retail tour operations in Saudi Arabia has functioned as the president of the visit USA committee in Saudi Arabia. Pioneer and a well respected figure in the field of tourism in the region with several Firsts to his credit.

Our Team While Management provides the solid foundation, our team constitutes the sound pillars to complete a perfect structure of a solid organization. We treasure every team members' constructive input and ideas and new recruit receives rigorous basic training under direct supervision of a department head. The hard work and dedication of our team members ensures that the exacting demands and ever-increasing expectations of our partner's needs are always fully satisfied. All team members are subjected to a high level of professional training and experience appropriate to the role they are destined to assume within UNIQUE CHOICE. Positive spirit, service mindedness and loyalty are the characteristics of UNIQUE CHOICE team members.

Our Business Associates • • • • • Kuoni Travel Ltd. (Incoming Services), Zurich, Switzerland. World Avenues Ltd. Geneva, Switzerland. Saltours International Ltd. , London, U. K Consortium Tours of North America, New York, U. S. A. Saudi British Bank, Riyadh, Saudi Arabia. Malaysia Tourism Promotion Board, Kuala Lumpur, Malaysia. Maldives Tourism Promotion Board, Maldives Singapore Tourism Board, Singapore Thailand Tourism Board, Thailand Spanish Tourist Board, Madrid, Spain. RMG Tours, Singapore. Star Cruises. Asian Trails Ltd. , Bangkok, Thailand. Mercan Tourism, Istanbul, Turkey. Walker Tours Ltd, Colombo, Sri Lanka. Norwegian Cruise Line Number of hotels and resorts around the world

Our recent awards & honours Unique Choice honoured with the Best Foreign Tour Operator award (Premier) for West Asia / Africa for 2008/2009 at the Malaysia Tourism Awards Mr. Zawfir Ziard CEO of Unique Choice receiving the award from the Deputy Prime Minister YAB Tan Sri Muhyiddin Hj Mohd Yassin, who represented the Honorable Prime Minister of Malaysia.

Our recent awards & honours Seri Pacific Hotel Kuala Lumpur – Award For Top Producer of 2010 Mr. Zawfir Ziard CEO of Unique Choice receiving the award from Mr Hadi Yusuf (L), Hotel Manager Seri Pacific in Malaysia, seen here with Mr. Mohammed Wazeer, Executive Director - Product Development.

Our recent awards & honours Mutiara Burau Bay Award - For Outstanding Support and Contribution (L to R): Mr. Eugene Yeo (Director of Sales & Marketing-Istana Hotel KL) , Mr. R. Prabakaran (Group Director Marketing - Trade Winds Hotels Management), Mr. Zawfir Ziard (CEO Unique Choice) & Mr. Dev Singh (Director of Sales -Mutiara Burau Bay)

Our recent awards & honours Sri Lanka Tourism Board rewarded UNIQUE CHOICE with an award for their Outstanding Achievement in promoting Sri Lanka as a Tourist Destination in the Middle East. Unique Choice are the pioneers in promoting Sri Lanka in the region handling almost 20% of the total tourist from Middle East to Sri Lanka in 2007 Mr. Mohammed Wazeer, Director - Product Development & Sales, Unique Choice Receives the Award from Sri Lanka Tourism Board at ATM 2008

Our recent awards & honours Unique Choice launches the only dedicated Bi-lingual Brochure on Sri Lanka in the GCC Mr. Zawfir Ziard CEO of Unique Choice handing over the first copy of the brochure to the Minister of Foreign Affairs of Srilanka, Hon. Rohitha Bogollagama

Our recent awards & honours Malaysian Tourism Director General Mr. Datuk Mirza Mohammad Taiyab Launches Unique Choice Malaysia Brochure Tourism Malaysia Director General Mr. Datuk Mirza Mohammad Taiyab launches Unique Choice Malaysia brochure. Seen here with Mr. Zawfir Ziard CEO of Unique Choice

Our recent awards & honours Singapore Destination Brochure Launch Mr. Zawfir Ziard CEO of Unique Choice and his team at the Singapore Stand during the launch of the Unique Choice Singapore Destination Brochure with the Singapore Tourism Officials

Our recent awards & honours Thailand Destination Brochure Launch Mr. Mohammed Wazeer, Director Product Development and Sales, Unique Choice at the Thailand Stand during the launch of the Unique Choice Thailand Destination brochure with the Thailand Tourism Officials

Our recent awards & honours Thailand Tourism Workshop Tourism Authority of Thailand organised a Workshop on Promoting Quality Middle East Tourism at Swiss-Concorde Hotel in Bangkok attended by over 200 Participants covering Hoteliers, Tour operators, Attractions, Retail Mall etc. The 2 Day Workshop covered all aspects of Middle East Tourist and was attended by some of the Top Management in the Tourism Industry in Thailand. Mr Zawfir Ziard, CEO of UNIQUE CHOICE was the only International Guest speaker at the event who made an impressive presentation on How " to Penetrate Quality Tourism from Middle East

Our recent events Unique Choice at Arabian Travel Market

Our recent events Unique Choice at Arabian Travel Market

Our recent events Unique Choice at Arabian Travel Market Mr. Zawfir Ziard CEO of Unique Choice receiving Top Supporter award from Hotel Istana Kuala Lumpur, Malaysia

Our recent events Unique Choice 14 th Annual International Workshop 2009 Our Valued Partners • • • • • • BERJAYA HOTELS & RESORTS - MALAYSIA CONCORDE HOTEL SHAH ALAM - MALAYSIA CROWNE PLAZA MUTIARA - KUALA LUMPUR DESERT PALM - DUBAI HOTEL EQUATORIAL BANGI - PUTRAJAYA KUONI INCOMING SERVICES - EUROPE MUTIARA BURAU BAY BEACH RESORT - MALAYSIA NEXUS RESORT KARAMBUNAI - MALAYSIA REBAK ISLAND RESORT - MALAYSIA SIX SENSES RESORTS - MALDIVES & THAILAND SINGAPORE TOURISM BOARD WORLD AVENUES CTN TOURS - USA CUMBERLAND HOTEL - LONDON HOTEL EQUATORIAL – MELAKA GENTING HOTELS - MALAYSIA ISTANA HOTEL - MALAYSIAN TOURISM BOARD MALDIVES TOURISM BOARD MORGANS HOTEL GROUP - UK OMAN TOURISM SALTOURS INTERNATIONAL - UK STAR CRUISES

Our recent events Unique Choice 14 th Annual International Workshop 2010 UAE

Our recent events Unique Choice 14 th Annual International Workshop 2010 QATAR

Our recent events Unique Choice 14 th Annual International Workshop 2010 Kingdom of Saudi Arabia

UC websites

Our B 2 B System – www. uniquechoicelive. com Offer Below Services 24 x 7 • • • Hotel & Apartments Transfers & Excursion Packages Rates are in USD All Rates are Nett

Our marketing activities (Print) UC Destination Brochures UAE Thailand Malaysia Singapore Sri Lanka Qatar

Our marketing activities (Web) UC Monthly e. Newsletter reaching out to an audience of 50, 000 +

Our marketing activities (Web) Hotel Promotion e. Flyers

Our marketing activities (Web) Package e. Flyers

Our marketing activities (Web) Cruise Promotion e. Flyers (Branded to Retail Agencies and Tour operators. )

Our marketing activities (ADV) Newspapers Advertisements (Arabic)

Our marketing activities (ADV) Magazine Advertisements – Some of our Brand Building activities

Our marketing activities (Media) Interviews & Articles – Some of our Brand Building activities

Our marketing activities (Media) Interviews & Articles

Our marketing activities (Media) Interviews & Articles

Our marketing activities (Media) Interviews & Articles

Our Global Presence Branch Offices • • • Saudi Arabia. (Head Office) Qatar. United Arab Emirates Malaysia Sri Lanka Australia Associate Offices • • Switzerland United Kingdom U. S. A Egypt

Our Key Contacts Mr. Zawfir Ziard Chief Executive Officer Email: zawfir@uniquechoice. biz Mr. Mohammed Wazeer Executive Director - Product Development & Sales Support - Global Tel: +966 1 215 1313 Email: wazeer@uniquechoice. biz Mr. Krishna Kumar Manager – Operations, Systems & Development - Global Tel: +966 1 215 1313 Email: kuma@uniquechoice. biz Mr. Mohamed Ashkaf Manager – Operations, Qatar Tel: +974 4 4581695 Email: ashkaf@uniquechoice. biz Ms. Harti Hadisoemo Business Development Director – Indonesia Tel: + 62 816 7 999 26 Email: harti@uniquechoice. biz Mr. Ally Bhonee Executive Director – Malaysia Tel: +603 2161 1566 Email: malaysia@uniquechoice. biz

Thank You