UNILEVER ICE CREAM MARKET TRENDS CHANNELS

UNILEVER ICE CREAM

MARKET TRENDS CHANNELS & SEGMENTS BRANDS PRICE CUSTOMER RESEARCH Market growth was mainly driven by Private Label which grew 21% and increased its share by 3, 6% Total market and its segments sales value, 100. 00 HUF 140000 120000 100000 80000 60000 40000 20000 0 MONO MULTI Sum MAT LY PL Sum MAT TY Market MONO MULTI PL Share in Total LY 59, 2% 16, 0% 24, 7% Share in Total TY 56, 9% 14, 8% 28, 3% TOTAL

MARKET TRENDS CHANNELS & SEGMENTS BRANDS PRICE CUSTOMER RESEARCH Multi flavor showed the biggest % decline in the Discounters channel All markets segments, value share, 100. 00 HUF 100% 80% 60% 40% 20% 0% Total HU Hypermarkets Large organized Small organized Value change, % 50. 0% -50. 0% -100. 0% -150. 0% -200. 0% -250. 0% MONO MULTI PL Discounters Others

CHANNELS & SEGMENTS MARKET TRENDS BRANDS PRICE CUSTOMER RESEARCH Among the Top-5 selling brands, PL grew the most in Discounters Brands’ segments, value share on total market 35. 00% MONO MULTI PL 30. 00% 25. 00% 20. 00% 15. 00% 10. 00% 5. 00% 0. 00% A. Cd. O CLASSIC A. Cd. O GELATERIA LEDO Hypers Contribution of channels, value share on total market Mono 16. 0% Multi 25. 0% 0. 0% Mono 0. 0% 8. 0% 4. 0% LY TY TY 5. 0% 4. 0% 1. 5% 3. 0% 2. 0% 1. 0% Mono 2. 0% 0. 2% TY 6. 0% 0. 4% LY 7. 0% 0. 6% 0. 0% LY 3. 0% 0. 8% 5. 0% 0. 0% Multi 1. 0% 10. 0% 8. 0% 1. 2% 15. 0% 0. 0% Mono Large org 1. 4% 20. 0% 12. 0% 1. 6% PRIVATE LABEL 2. 5% LY TY TY 30. 0%PL 20. 0% 15. 0% 10. 0% 0. 5% LY TY Discount 25. 0% 1. 0% 0. 0% LY Multi 2. 5% 1. 5% 0. 0% Small org 2. 0% 1. 0% BIG MILK 5. 0% 0. 0% LY TY Others Mono Multi 4. 5% 4. 0% 3. 5% 3. 0% 2. 5% 2. 0% 1. 5% 1. 0% 0. 5% 0. 0% LY TY