Unica company Watch assistant Ø Introduction

Unica company “Watch assistant”

Ø Introduction

What problem will our product solve? Our company believe that loss of sight or hearing is not end of the normal life. 1)To make peoples life easier who have disabilities such as blindness and deafness. 2)Interpersonal interaction of the disabled and healthy people.

ØSolution: How will our product solve the problem? • To help blind people through sound. • To help deaf people across the screen.

Is our solution better than competitors’? Why? • Our company is specified on the products for people with low abilities and invalids. Watch assistant is made for blind and deaf people, who want to improve their lifestyles and are open to new opportunities that life give them every single day.

S • Usefulness • Uniqueness • Price level W • High prices for startup project • Possible difficulties in real life • Make patent O • Changes in priority of human values • Accessibility to the new technologies • Enlisting the support of government T • Expenses • Unawareness of people • Unwillingness of disabled people to changes

Political Economic Social • Domestic and international stability • Social and employment legislation • Environment and consumerprotection legislation • State of the domestic and international economies • Interest rates • Labor costs • Number of disabled people • Health and safety • Education rate • Lifestyle choices and attitudes towards socio -cultural changes Technological • Rate of technological innovation • Process innovation • Recent technological developments • Accessibility to new technologies

Ø THE MARKET: Who is our target market? Why did we choose this target segment? What part of the market will we be able to serve? v Watch assistant is made for blind and deaf people, who want to improve their lifestyles and are open to new opportunities that life give them every single day. v The reason why we chose this target segment is because we consider that is very wellreasoned, as far as we believe that watch assistant will help to make our world better, and help many people. v Since, we consider our product as a necessity good, we want to serve at least 200 -300 thousand people.

*Pitfall avoidance *Innovation factor *Ongoing competitive advantage Sustainability *Market attractiveness *Unique value proposition Business Model OFFERING MONETIZATION *Sales performance model *Profit model

3 types of watches: 1. Watches for deafness people 2. Watches for blinded people 3. Both functions: for deafness and blinded people

• Watches for deafness people=35 000 tenge • Watches for blinded people=30 000 tenge • Both functions: for deafness and blinded people=60 000 tenge How will our project generate profit?

Ø Conclusion

Thank you for attention!!!

Students: Baryskhan Zhanel Nurmanova Asyl Sandiyeva Bibinur Umirzak Nazym Madymarbek Marat