Ukrainian TV Commercial television Ukraine The good

Ukrainian TV

Commercial television Ukraine The good news television in the independent Ukraine is much better than in the USSR. The bad news : TV did not become independent. Speaking of independent television , you need to differentiate three aspects : information viewer independence in choosing quality TV product , financially independent channels, independent journalist in the statement of his views. Let's start with the first aspect - the wealth of choice TV production in Ukraine, which actually determines the independence of public information. For all the wealth of choice of the selection is not too much. First come to agreement about what we call TV. Since gaining independence, Ukraine has expanded the list of channels " air " television, which sees the bulk of the urban population , there was a television that looks different a large portion of the urban population. In the lives of some of our citizens has become a satellite TV. And it is fundamentally different from the situation in the villages, where in many cases from around the "ether " are three nationwide television channels.

• Television in Ukraine died competitive business The second aspect of independence , financial autonomy channels requires expertise. From the information received me with competent sources , we can conclude that financial independence does not have a single channel in Ukraine. Today, I can affirm that Ukraine in competition for the sale of TV production is still playing in Russia. And the point is not in the wrong national information policy or some special Russian expansion. The fact is that in TV - is a competitive business where making money on advertising, and television in Ukraine - political business where making money on the sale of television as a means of political influence of big Ukrainian businesses. We can not compete with Russian television for the reason that we earn money in different market sectors. Russian television is making money in the market to sell advertising and make money Ukrainian TV market projects political influence. Even a monopoly of the domestic market advertising - "1 +1 " and " Inter" can not openly declare that they are earning income that can afford to develop new TV projects , take domestic series, launch new technical facilities to earnings. Almost all of the new Ukrainian TV projects were made on the basis of investment or , more precisely, sponsor contributions ( since the money is not returned ). That is, quite simply, a Ukrainian television is unprofitable.

• Thus, the state independence of Ukraine in Ukrainian television has been implemented so that we built an information policy , regardless of Russia, did not actively promote TV business , which makes money from advertising. With TV Ukraine is still trying to maintain influence of power on the minds of citizens , manage language policy , to support the political positions of big business. Predict changes on the TV market in Ukraine is difficult, because the Russian experience of commercial TV business that affects us until negative. Commercial television in Russia is faced with serious problems , because of which the intensity of commercial television was severely limited. Once the Russian commercial channels (it , of course, NTV) got enough financial freedom , they began to pursue an independent policy , which led to a serious conflict with the authorities. Russian authorities failed to effectively destroying businesses large independent TV company. Limitation of TV market by the Russian authorities was a direct attack not only on Russian TV business , but also in Ukrainian , which is no secret , all his moves are often just copies of Russian examples. Recently, some Ukrainian telediyachiv trying to convince us that the situation on the Ukrainian TV market can correct the so-called Ukrainian public television. In our view, public television , particularly with the direct participation of government agencies is not conducive to overcome this situation. Public Television , born of the brightest and purest of intentions , can not have an independent position, if it does not have the budget, independent from the state or any other party and corporate groups. Public television must be paid for viewers. Public television has to make money on the viewer. Only then it can be a lucrative and promising project that is developing.

• Television lying The third aspect of independence TV - an independent journalist position - is highly conditional requirement. It is difficult , at first , to determine in which independent journalist position. I would like to emphasize that neither fame broadcaster or channel image , where it works, make it impossible to draw an unambiguous conclusion about the independence of his position. On the " independence" of a journalist can tell a lot of his colleagues , and were its competitors. Especially incorrect to conclude that the independent journalist based credibility viewers or the rating. Addicted viewers to television journalists is not built on trust with their truth and trust lies to the minimum. Viewers prefer to trust the TV journalists who lie not so brazen as others , and try to follow a certain decorum. Today Ukrainian TV owned several large party and corporate groups. The most famous and most journalists from the rating requirements are one of the party and corporate groups thus arranged Ukrainian market of television projects as political influence. The overall image of the channel is defined by its journalistic news and TV shows. Journalists working in these programs on TV one party and corporate groups govern the content (ie lie ) against a rival party and corporate groups. Edit this situation is possible only through the development of commercial television, which depends on the viewer , not the sponsor. While television that we are still independent.

Pryvetnoe • Tv for the first time as a massive propaganda tool was involved in the Third Reich. It was 73 years ago when the Berlin Olympics in 1936 , millions of Germans watched the coverage of sporting events that had clearly demonstrate the triumph of true Aryan spirit and body. More - more. During the Second World War, the German television raised the mood of the population movies and entertainment programs , and even demonstrated a chronicle dedicated exploits aces (" experts " as they were called in the Reich ) Luftwaffe and divers kriѓsmarine. Thus, in the Soviet era cult film "Seventeen Moments of Spring" is a significant inaccuracy : the cafe where Isaev - Stirlitz played chess and talked with a good froylyayn , had to be the TV , of course, primitive, like in the Soviet Union after the war (in fact, even german tv trophy was taken out and placed on the conveyor with a new name - like washing machines , vacuum cleaners and refrigerators early 1950 s. . . ).

• After the death in 1945 of Dr. Goebbels ministry with his own struggle for better use of television for purposes of propaganda led between a democratic and communist worlds. In this event did focus primarily on information as a high level consumer in a democratic Europe and America on the one hand on the other - plus ЃULAЃ impoverished village , and in the Khrushchev - Brezhnev era - oil and meat coupons in large part the USSR speak for themselves. But the Communists have the basis for the development of ideological telepropahandy them about Dr. Goebbels. Is that this propaganda was fought not so skillfully , readers are older and middle age will remember easily bored to distraction Moscow program "Vremya" Brezhnev's time, and even more boring Kiev " for the current camera. "

• Still, Soviet television was in its own ideologically effective. First of all, because there was no other ( except in the western regions of Ukraine from time to time lovylosya Polish or Hungarian TV). But just because. It appealed to the audience, which likewise formed their time: OIO in the same coordinate system was the alpha and omega of the entertainment genre , the spy action movies and film " War " the pinnacle of adventure genre , a lyrical comedy which resolved only domestic satire and ridicule " some shortcomings " - an example of comic style ( exceptions made by masters , only prove the rule ). And of course , the Soviet people formed a sense of "common homeland " when Chukotka - it was like something near and dear , as Poland or Slovakia ( which include some fragments Ukrainian ethnic lands) - it is something much more distant , though our (socialist ), but not at all ( outside the USSR). At least in this coordinate system Chukchi and Aleuts for Ukrainian meant something much closer, more native and , most importantly, "our " rather than Poles and Slovaks.

Publicly • In order to meet the information needs of society, engaging citizens to discuss and address critical social and political issues , the promotion of civil society created Public Television and Radio Broadcasting of Ukraine.

• To ensure a smooth and consistent formation of Public Television and Radio Broadcasting of Ukraine Cabinet of Ministers of Ukraine at the National Television Company of Ukraine , National Radio Company of Ukraine and the State TV and Radio Company "Culture ", which reorganized , forming a legal entity of public law " National Public Television and Radio Company of Ukraine" ( hereinafter - the NSTU ).

• In its activities the NSTU by the Constitution of Ukraine, the Law of Ukraine "On Information ", " On Access to Public Information ", "On Television and Radio " " On the National Council of Ukraine on Television and Radio Broadcasting" , this Law and other legal acts.