Types of Advertising материал для студентов 3 курса

Types of Advertising материал для студентов 3 курса специальности 42.02.01 Реклама Крикова Л.П. Чебоксарский механико-технологический техникум Минобразования Чувашии 2015

Цели и задачи: Цели: развитие коммуникативной и социокультурной компетенций по теме «Типы рекламы» Задачи: развитие навыков аудирования; ознакомление с профессиональными терминами; развитие умений отвечать на вопросы, ориентируясь по контексту

Types of Advertising Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Celebrity Advertising Public Service Advertising Surrogate Advertising Food Packaging Ads Ambient Advertising

Print Advertising newspapers magazines brochures flyers

New! Classified advertisements - short advertisements in a newspaper or a magazine placed by people offering or asking for a product or service оr who are offering or looking for employment Flyers - small advertisements given to you in the streets

Outdoor Advertising billboards kiosks tradeshows events

Broadcast Advertising TV commercials & imformecials radio commercials online advertising

NEW! Commercial – an advertisement on television, radio or in a cinema. (15 - 60 seconds) Infomercial - (INFOrmation+comMERCIAL) a long-format television commercial, typically five minutes or longer. (5 - 30 minutes)

Covert Advertising (Product Placement) in movies, shows, sports in video or computer games

Celebrity Advertising

Public Service Advertising (PSA) - Advertising for Social Causes

Questions: What is the type of advertising when celebrities share their favourite products or wear clothes by specific brands or designers? What is the name of a long-format television commercial, typically five minutes or longer? What is the name of the promotion of branded goods and services within the context of a movie or a game? What are short advertisements in a newspaper or a magazine placed by people who are offering or looking for a job? Unlike traditional commercials, this type is not commercial and is primarily designed to inform and educate rather than sell a product or service. What is it called?

Check yourselves: What is the type of advertising when celebrities share their favourite products or wear clothes by specific brands or designers? - Celebrity Advertising What is the name of a long-format television commercial, typically five minutes or longer? – Infomercial What is the name of the promotion of branded goods and services within the context of a movie or a game? - Covert Advertising or Product Placement What are short advertisements in a newspaper or a magazine placed by people who are offering or looking for a job? – Classifieds Unlike traditional commercials, this type is primarily designed to inform and educate rather than sell a product or service. - Public Service Advertisements (PSA) or Advertising for Social Causes

Next time! Surrogate Advertising Food Packaging Ads or Coffee Cup Advertising Ambient Advertising

Использованные источники http://www.adme.ru/tvorchestvo-reklama/vse-chto-vy-dolzhny-znat-o-ckrytoj-reklame-466305/#image6202655 http://www.adme.ru/tvorchestvo-hudozhniki/neobyknovennaya-istoriya-odnoj-iz-samyh-dorogih-kartin-mira-720060/ http://en.wikipedia.org/wiki/Advertising http://www.newworldencyclopedia.org/entry/Advertising http://www.infojug.com/advertising-articles/types-of-advertising-appeals.html http://advertising.about.com/od/advertisingprojects/a/Different-Types-Of-Advertising-Methods.htm http://www.answers.com/Q/What_are_the_types_of_advertisements http://trendland.com/best-anti-smocking-ad-campaign/