TWO-LINE HEADLINE GOES HERE SUBHEAD GOES HERE Client

TWO-LINE HEADLINE GOES HERE SUBHEAD GOES HERE Client Logo Presenter’s Name Date

ON-VOICE CHECKLIST Are you on voice? Use this checklist to ensure that you’re communicating like the champion of simplicity: CHAMPION OF SIMPLICITY Are you constantly seeking new ways to simplify and clarify when speaking to our audience? People first Copyright © 2013 The Nielsen Company. Confidential and proprietary. Be conversational by asking open-ended questions and offering answers Connect the dots for them and answer the “so what? ” Make it shareable by distilling data into relevant themes Make an impact Lead with the benefit Use punchy language, active verbs and a dynamic vocabulary to express confidence Make data points and numbers the hero Uncommon images Uncommon emotion Use fresh, clear metaphors Lead with simple, emotional statements Use the part to refer to the whole Craft a narrative around the data Use alliteration and word patterns Use uplifting language to inspire 5

COLOR SHADING AND SPECS: MAJOR BRANDING COLORS INCLUDED IN THE COLOR SCHEME TEXT COLOR GREEN BRAND COLOR INCLUDED IN THE CUSTOM COLORS* YELLOW BRAND COLOR INCLUDED IN THE CUSTOM COLORS* Copyright © 2013 The Nielsen Company. Confidential and proprietary. The green brand color can be used when an additional color is needed R=255 G=205 B=0 * Custom Colors explained on the next slide. 6

CUSTOM COLORS: Copyright © 2013 The Nielsen Company. Confidential and proprietary. The custom colors are 1 shade and 2 tints of the Theme MAJOR BRAND colors labeled “Dark”, “Light”, and “Pale”. If needed, hold your mouse over the color to read the color label. 7

GRAPHING COLOR PALETTE For graphs that need more than 6 colors, use the following color progression: Theme Colors: Brand Red Custom Colors: Dark Red Theme Colors: Brand Purple Custom Colors: Dark Purple Theme Colors: Brand Orange Custom Colors: Dark Orange Copyright © 2013 The Nielsen Company. Confidential and proprietary. Theme Colors: Brand Cyan Custom Colors: Dark Cyan Custom Colors: Brand Green Custom Colors: Dark Green Theme Colors: Brand Gray Theme Colors: Brand Black 8

CHART EXPLANATIONS: DOUGHNUT CHART Pie/Doughnut Charts are best to use when you are trying to compare parts of a whole. They do not show changes over time. They are ideal for showing results of surveys although are slightly less readable than a stacked bar chart. LINE CHART Basic line graphs are the most fundamental chart. They are great at showing change over time. CLUSTERED COLUMN Clustered Bar Charts are best used to show relationships among individual data sets as well as each sets relationship to the broader whole. Copyright © 2013 The Nielsen Company. Confidential and proprietary. STACKED COLUMN Stacked Bar Charts are useful when showing relative relationship of components. Depending on the actual data being visualized, these charts can be difficult to read as the baseline of comparison varies with each column. STACKED BAR CHART Stacked Bar Charts are useful when showing relative relationship of components. Results of survey information are easily converted to this format. This type of graph can represent units or percentages CLUSTERED BAR Clustered Bar Charts are best used to show relationships among individual data sets as well as each sets relationship to the broader whole. 9

INSTRUCTIONS: CHART FONT SIZES Data Labels* and Legends are 12 pt Y and X Axis Labels and Titles are 10 pt (*reduce Data Labels to 10 pt if 12 pt doesn’t fit because of too much data) CHART Y AND X AXIS TITLE ALIGNMENT Use Horizontal alignment and center within the axis line CHART TITLES Chart Titles should be placed outside the chart in the “Chart Title goes Here” placeholder (*except for the Single Doughnut chart ) Copyright © 2013 The Nielsen Company. Confidential and proprietary. CHART GRID LINES Use chart grid lines for line charts and charts without data labels CHART DATA CALL OUTS Use text boxes and call out lines instead of chart generated data labels when the data labels are too close together (see the stacked column chart and stacked bar example slides in this file) CHART DATA MARKERS Use the round shape, size 8, for all Data Markers CHART TREND-LINES Make Trend-lines Black, 2 pt width, and Dotted (first choice in the “Dash type” pull-down menu) 10

BEST PRACTICES FOR EXCEL CHARTS Select the chart in Excel, then copy and paste the chart into a Power. Point Layout Chart Placeholder. If the Chart does not automatically take on the color scheme, right click on the chart and select “Reset to Match Style” from the contextual menu. Copyright © 2013 The Nielsen Company. Confidential and proprietary. To save time formatting, use one of the chart templates that closely matches your chart: Right-click on your chart, then select “Change Chart Type” from the contextual menu. The “Change Chart Type” Dialogue box will open. Choose the “Templates Folder” at the top left side of the dialogue box. A library of templates will appear in the right side of the dialogue box. Choose a chart type that closely matches yours. 11

HEADLINE MUST BE ONE LINE ONLY Subhead goes here When using only one Doughnut Chart on a slide, title should go at the center of the chart 5% 25% 50% DOUGHNUT CHART TITLE GOES HERE Category Copyright © 2012 The Nielsen Company. Confidential and proprietary. Category 30% Main call-out Prepared for: [Client Name] Source: XXXXXX 12

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Doughnut Chart title goes here 12% Category 12% 2% 6% 16% Category 7% 15% 43% 5% 59% 7% Category 12% Copyright © 2012 The Nielsen Company. Confidential and proprietary. Category 15% 13% 15% 21% 6% 17% 44% 6% Prepared for: [Client Name] Source: XXXXXX 6% 13% 40% 7% 13

Prepared for: [Client Name] Source: XXXXXX White African American Asian Sept'10 Jul'10 May'10 Mar'10 Jan'10 Nov'09 Sept'09 Jul'09 May'09 Mar'09 Jan'09 Nov'08 Sept'08 Jul'08 May'08 Mar'08 Jan'08 Nov'07 Sept'07 Jul'07 Copyright © 2012 The Nielsen Company. Confidential and proprietary. HEADLINE MUST BE ONE LINE ONLY Subhead goes here Line Chart title goes here 70% 60% 50% 40% 30% 20% 10% 0% Hispanic 14

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Clustered Column Chart title goes here CATEGORY 70% CATEGORY 66% 60% 50% 49% 40% 35% 30% 32% 31% Copyright © 2012 The Nielsen Company. Confidential and proprietary. 20% 10% 22% 19% 13% 0% Item Main call-out Prepared for: [Client Name] Source: XXXXXX 15

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Stacked Column Chart title goes here 3% 2% 3% 100% 3% 2% 2% 4% 3% 2% 1% 18% 70% 60% 50% 2% 2% 1% 1% 7% 90% 80% 2% 2% 2% 17% 23% 22% 51% 54% 16% 24% 6% 15% 12% 71% 18% 58% 7% 2% 2% 1% 72% 76% 11% 26% 58% 34% CATEGORY CATEGORY 40% 37% Copyright © 2012 The Nielsen Company. Confidential and proprietary. 30% 20% 10% 0% Total Item Item Main call-out Prepared for: [Client Name] Source: XXXXXX 16

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Stacked Bar title goes here 58% Item 26% 76% Item 72% Item 71% Total 37% Item Copyright © 2012 The Nielsen Company. Confidential and proprietary. 11% 54% Item 51% Prepared for: [Client Name] Source: XXXXXX CATEGORY 6% 7% 15% 7% 24% 58% CATEGORY 15% 34% Item Total 12% 18% 16% 22% 17% 23% CATEGORY 1% 2% 2% 2% 1% 2% 3% 4% 2% 4% 4% 2% 3% 3% 2% 3% 18% CATEGORY 17

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Clustered Bar title goes here 32% Item 19% 22% Item 31% 66% Copyright © 2012 The Nielsen Company. Confidential and proprietary. Item 49% 35% 13% CATEGORY Prepared for: [Client Name] Source: XXXXXX 18

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Side-By-Side Chart title goes here 60% Category 50% Category 49% Category 40% 30% Copyright © 2012 The Nielsen Company. Confidential and proprietary. 10% Category 50% 19% 13% Category 40% 31% 20% 10% 0% Category 49% 30% 31% 20% 60% 19% 13% 0% Category Prepared for: [Client Name] Source: XXXXXX Category Category 19

HEADLINE MUST BE ONE LINE ONLY Subhead goes here 12 -Color Chart Sequence Progression 60% Category 50% 49% Category 40% Category 30% 31% Category 20% 19% 13% 10% 19% 13% Category y Ca te go r y Ca te go r y Ca te go r y go r te Ca te go r y 0% Ca Copyright © 2012 The Nielsen Company. Confidential and proprietary. Category 31% 20

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Copyright © 2012 The Nielsen

HEADLINE MUST BE ONE LINE ONLY Subhead goes here HEADING HEADING HEADING Copyright ©

DIVIDER SLIDE HEADLINE

“ ” This is a quote slide. This is where the copy goes. . . AUTHOR

THIS IS THE IMAGE SLIDE Subhead goes here Body copy goes here • Bullet Point • Copyright © 2012 The Nielsen Company. Confidential and proprietary. • Bullet Point Prepared for: [Client Name] Source: XXXXXX 27

Copyright © 2012 The Nielsen Company. Confidential and proprietary. HEADLINE MUST BE ONE LINE ONLY Subhead goes here 1 Lorem ipsum dolor sit amet 2 Lorem ipsum dolor sit amet 3 Lorem ipsum dolor sit amet 4 Lorem ipsum dolor sit amet 5 Lorem ipsum dolor sit amet Prepared for: [Client Name] Source: XXXXXX 29

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Body copy goes here This is some text. . . • Bullet point …body copy goes here. • Bullet point Copyright © 2012 The Nielsen Company. Confidential and proprietary. Body copy goes here • Bullet point 2009 -2010 Prepared for: [Client Name] Source: XXXXXX 2011 -2012 2013 -2014 30

HEADLINE MUST BE ONE LINE ONLY Copyright © 2012 The Nielsen Company. Confidential and

THIS IS THE TWO-COLUMN BULLET SLIDE Subhead goes here This is a headline Body copy goes here • Bullet point Copyright © 2012 The Nielsen Company. Confidential and proprietary. This is a headline • Bullet point Prepared for: [Client Name] Source: XXXXXX 33

HEADLINE MUST BE ONE LINE ONLY Subhead goes here This is a headline Body copy goes here This is a headline 6 4 4. 3 2 2. 4 2. 0 0 Copyright © 2012 The Nielsen Company. Confidential and proprietary. This is a headline Body copy goes here Prepared for: [Client Name] Source: XXXXXX 34

HEADLINE MUST BE ONE LINE ONLY Subhead goes here Body copy goes here • Bullet point Copyright © 2012 The Nielsen Company. Confidential and proprietary. Body copy goes here • Bullet point Prepared for: [Client Name] Source: XXXXXX 35

Copyright © 2013 The Nielsen Company. Confidential and proprietary. FULL BLEED IMAGE SLIDE RIGHT-CLICK

TO CHANGE BACKGROUND COLOR: “FORMAT” > “SHAPE” > “FILL”* WATCH TV ONLINE Copyright © 2013 The Nielsen Company. Confidential and proprietary. EXTENDED SCREEN AUDIENCE MAGAZINE MOBILE CINEMA CROSS-PLATFORM VIDEO GAMES RADIO APP TABLET MUSIC *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. OVER THE TOP 37

WATCH SOCIAL MEDIA PLAN Copyright © 2013 The Nielsen Company. Confidential and proprietary. TECHNOLOGY ACCESS PANEL GRP SERVER DIRECT RESPONSE/ CLICKS PROGRAMMING EFFECTIVENESS CONNECTED SERVERS DIRECT MAIL OPERATING SYSTEM OUT OF HOME 38

BUY RETAIL (CPG) RETAIL (NON-CPG) Copyright © 2013 The Nielsen Company. Confidential and proprietary. E-COMMERCE SUPPLY CHAIN STORE ONLINE SHOPPING LOYALTY SHOPPER PRODUCT/ CATEGORY ASSORTMENT PRICING DEMAND SCANNING PANEL BRAND/ PORTFOLIO 39

WATCH/ BUY SEGMENTATION PEOPLE Copyright © 2013 The Nielsen Company. Confidential and proprietary. ROI

BUSINESS CONCEPTS ALIGNMENT COMPARISON Copyright © 2013 The Nielsen Company. Confidential and proprietary. DEADLINES PLAYBOOK CONSULTING FINANCIALS PLANNING CONTENT IDEAS MEASURE CORE BUSINESS IMPACT INFORMATION INFLUENCERS 41

BUSINESS CONCEPTS PROCESS IMPROVEMENT Copyright © 2013 The Nielsen Company. Confidential and proprietary. IDEATION/ DEVELOPMENT REAL TIME SOLVING WORKSHOPS TACTICS WASTE REDUCTION TEAMWORK TOOLS/ SKILL SET 42

CORPORATE SOCIAL RESPONSIBILITY DIVERSITY EDUCATION GIVING/ PARTNERSHIP HUNGER/ NUTRITION SUSTAINABILITY Copyright © 2013 The Nielsen Company. Confidential and proprietary. VOLUNTEERING* *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 43