® Twitter School AHLA Fraud & Abuse Practice Group Matthew R. Fisher, Esq. @matt_r_fisher
What is Twitter? • • Twitter is microblogging Post (tweet) in up to 140 characters Source of instant information Means of connecting and communicating
Why use Twitter? • Good source of information • Increases search engine ranking ▫ Makes you more visible • Gets you in the conversation • Way to develop connections
How do I get Started? • Go to www. twitter. com • Check your company’s policies • Enter name • Enter e-mail • Set password • Start tweeting
Fill out your Profile • Add a picture • Link to another page • Fill in a short bio description ▫ May want or need a disclaimer
How do I tweet? • Sign into your account • Find “Compose new Tweet” box ▫ In the upper left hand corner • Type your tweet • Links – you can include a link to the article, case, or source you are discussing ▫ Twitter automatically shortens to 20 characters
What are all of the symbols and abbreviations? • # - automatically makes a term searchable ▫ Helps others find you more easily • RT – means retweet ▫ Use when copying exactly what someone else said ▫ Put the other person’s username after the RT • MT – means modified tweet ▫ Similar to retweeting, but shows you made some changes ▫ Helpful if the original message is too long • @ – use before another person’s username ▫ Creates link to the other person
How do I know who to follow? • Follow anyone that you are interested in • Following someone does not create a mutual connection • Following is a way to get information ▫ Provides sources for your own tweets • Can follow and not be an active tweeter too
AHLA Groups to Follow • AHLA - @healthlawyers • Fraud and Abuse PG @AHLA_Fraud. Abuse • Physician Organizations PG @AHLA_Phys. Org • Hospitals and Health Systems PG - @AHLA_HHS • Teaching Hospitals and Academic Medical Centers PG @AHLA_TC_AMCS • In-House Counsel PG @AHLA_In_House • Life Sciences PG - @AHLA_LS • Medical Staff, Credentialing and Peer Review - @AHLA_MSCPR • Payors, Plans and Managed Care PG - @AHLA_PPMC • Health, Information and Technology PG @AHLA_HITsters • Healthcare Liability & Litigation PG - @AHLA_HCLL • Business Law & Governance PG @AHLA_BLG • Long-term Care, Senior Housing, In Home Care & Rehab PG @AHLA_LTC-SIR • ACO Task Force - @AHLA_ACO • Antitrust PG - @AHLA_Antitrust • Regulation, Payment and Accreditation PG @AHLA_RAPture
AHLA Fraud & Abuse Practice Group
AHLA “Tweet-Up” 11 Monday, October 1 st 5: 30 -6: 00 pm at the Reception ▫ In person meeting of Twitter users, chance to talk face-to-face Fraud and Compliance Forum Hashtag: #FCForum
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