TV VS OTHER MEDIA A new survey

TV VS OTHER MEDIA

“A new survey commissioned for the annual Edinburgh International TV Festival reports that: TV advertising is up to three times as effective as any other medium. ” Source: WARC – quoting a 2009 UK survey by Deloittes and online research firm You. Gov

TV ADVERTISING IS THE MOST LIKELY TO TRANSLATE INTO A SALE • More people will actually buy something after seeing a TV ad than any other media Source: Nielsen Media Q 3 2008 – Q 2 2009, question is asked of all respondents have used that media in the last 7 days

TV ADVERTISING CREATES ACTION • More people will actually buy something after seeing a TV ad than any other media TV Advertising creates action on a multitude of levels Source: Nielsen Media Q 3 2008 – Q 2 2009, question is asked of all respondents have used that media in the last 7 days

TV MOST POPULAR MEDIA, INTERNET OVER TAKES NEWSPAPERS • Television remains the most accessible media, with 98% of the population having watched TV within a week • Growing in strength is Internet, which now has more users within a week than Daily Papers Source: Nielsen Media Q 3 2008 – Q 2 2009, question is asked of all respondents have used that media in the last 7 days

OPPORTUNITY TO SEE? – RECALL? • Media metrics can only measure the opportunity to see – they don’t measure the creative take out • Ask yourself… What is your favourite • • Radio Ad? Newspaper ad? • Magazine ad? • TV ad? • Most people when asked will think of a lot more TV ads than any other media • TV is more memorable and is remembered longer as it combines both visual and audio

TV REACHES MORE PEOPLE THAN NEWSPAPERS • TV delivers consistently higher levels of reach than newspapers, across ALL age groups

TV CONTINUES TO OFFER A COST EFFICIENT CPM • Neck and neck with magazines against all 10+ Source: Various – Against AP 10+ Television 30 sec Peak, Radio 30 sec All Day, Newspapers 40 x 7 mono, Magazines FP 4 C