TV COMMERCIAL Fulfilled Kiselyova Darya student group 3

TV COMMERCIAL Fulfilled: Kiselyova Darya student group 3 Б 22

KEY WORDS Gestures-жесты Existence-существование Selectivity of audience- избирательность аудитории Shortcomings-недостатки

СONTENT: Introduction Advantages of advertising on TV Advertising shortcomings on TV Poses, gestures and mimicry in TV commercial Examples of TV advertising conclusion

INTRODUCTION The television treats electronic media and is one of the most popular mass media in our country.

AT PRESENT SPONSOR'S ADVERTISING ONTV ONE OF THE MOST POPULAR.

ADVANTAGES OF ADVERTISING ONTV Big advantage of advertizing on TV is mass coverage and selectivity of audience.

ADVERTISING SHORTCOMINGS ON TV. It is rather high cost of production of commercials, duration of display is short therefore contact of the viewer with the commercial has restrictions on time

POSES, GESTURES AND MIMICRY INTV COMMERCIAL All of us gesticulate and we accept various poses depending on a concrete life situation and also we estimate poses, gestures and a mimicry of other people. Therefore their correct use in TV commercial has huge value for its efficiency.

EXAMPLES OF TV ADVERTISING 1. Сars (Audi, Mercedes, Nissan, Renault) 2. Food (Milk, bread, chocolate, cheese, meat, chewing gum) 3. Household chemicals (powders, soap, toothpaste)

CONCLUSION Advertising on television is new, but very effective a way of influence on the consumer.

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