TV Broadcast Evaluation Prepared by 1080 Media TV

TV Broadcast Evaluation Prepared by 1080 Media TV 1

Broadcasters - Programming Broadcasters for Teva World Rafting Championships 2010 # Broadcaster Region 52’’ Highlights 1 America One USA ✔ 2 GCN USA ✔ 3 Orbit Showtime Pan-Middle East ✔ 4 Sky New Zealand ✔ 5 Untamed Sports USA ✔ 6 Orbit Showtime Pan-Africa ✔ 7 Sky Sports UK ✔ 8 Yacht & Sail Italy ✔ 9 Eurosport Asia Pan-Asia ✔ 10 Water Sports Worldwide ✔ 2

Broadcasters News for Teva World Rafting Championships 2010 # Broadcaster Region News Feed 1 Gillette World Sport Worldwide ✔ 2 Eurovision Worldwide ✔ 3 Reuters Sport Worldwide ✔ 4 Regional TV Netherlands ✔ 5 National TV Netherlands ✔ 6 National TV Various countries ✔ 7 National TV Great Britain ✔ 3

Advertising Broadcast Value USA Channel Broadcast Value USD Broadcast show 1 America One 52, 000 Broadcast show Repeat America One 52, 000 Total value $260, 000 40, 500, 000 Homes 4

Advertising Broadcast Value USA Channel Broadcast Value USD Broadcast show 1 GCN 26, 000 Broadcast show Repeat GCN 26, 000 Broadcast show Repeat GCN 26, 000 Total value $182, 000 Homes 5

Advertising Broadcast Value Pan Middle-East Channel Broadcast show 1 Orbit Showtime 104, 000 Broadcast show Repeat Orbit Showtime 104, 000 Broadcast show Repeat Orbit Showtime 104, 000 Total value Broadcast Value $624, 000 272, 000 Homes 6

Advertising Broadcast Value Sky - New Zealand Channel Broadcast Value USD Broadcast show 1 Sky 41, 600 Broadcast show Repeat Sky 41, 600 Total value $124, 800 2, 000 Homes 7

Advertising Broadcast Value USA Channel Broadcast Value USD Broadcast show 1 Untamed Sports 52, 000 Broadcast show Repeat Untamed Sports 52, 000 Broadcast show Repeat Untamed Sports 52, 000 Total value $364, 000 35, 000 Homes 8

Advertising Broadcast Value Pan-Africa Channel Broadcast show 1 Orbit Showtime 52, 000 Broadcast show Repeat Orbit Showtime 52, 000 Broadcast show Repeat Orbit Showtime 52, 000 Total value Broadcast Value $312, 000 4, 000 Homes 9

Advertising Broadcast Value UK & Ireland Channel Broadcast show 1 Sky Sports 4 832, 000 Broadcast show Repeat Sky Sports 2 832, 000 Total value Broadcast Value $2, 496, 000 10, 000 Homes 10

Advertising Broadcast Value Yacht & Sail Channel Broadcast show 1 Pan-Europe 208, 000 Broadcast show Repeat Pan-Europe 208, 000 Total value Pan Europe Austria, Belgium, Bulgaria, Denmark, France, Germany, Greece, Holland, Italy, Monte Carlo, Poland, Spain, Sweden, Switzerland Broadcast Value $416, 000 38, 000 Homes 11

Advertising Broadcast Value Asia Pan Asia Channel Broadcast Value Broadcast show 1 Pan-Asia 104, 000 Broadcast show Repeat Pan-Asia 104, 000 Total value $208, 000 4, 000 Homes 12

Advertising Broadcast Value – 2 Broadcasts Watersports World Country Homes Value USD$ 1 Fox Sport 2 South America 12, 000 $208, 000 2 JSKYB Japan 1, 000 $520, 000 3 Guang Ya China 20, 000 $208, 000 4 Fox Sports Australia 4, 000 $208, 000 22, 657, 100 $312, 000 4, 059, 540 $312, 000 23, 300, 000 $312, 000 6 Star Sports South East Asia, China, Korea Republic, Papua New Guinea Brunei, Hong Kong, Indonesia, Macau, Malaysia, Philippines, Singapore, Thailand, Vietnam 7 Star Sports India Bangladesh, India, Nepal, Pakistan 8 Sky Italia Italy 4, 000 $520, 000 9 Sailing Channel Italy 1, 000 $208, 000 10 Extreme Sport Channel Pan European 10, 000 $208, 000 11 Fox Sports Eastern Europe Middle East 2, 000 $104, 000 12 Emirates TV United Arab Emirates 1, 000 $104, 000 5 Star Sports Asia 13

Advertising Broadcast Value – 2 Broadcasts Watersports World Country Homes Value USD$ 13 Extreme Sport Channel Middle East 150, 000 $41, 600 14 Al Jazeera Middle East 5, 000 $208, 000 15 BB Cable TV Japan 5, 000 $208, 000 16 Deporte Spain 2, 500, 000 $520, 000 17 Doordhashan TV India 8, 000 $208, 000 Finland 500, 000 $104, 000 19 Fox Sports net Australia 4, 000 $208, 000 20 Fox Sports Net Middle East 2, 000 $208, 000 21 Hong Kong Cable Hong Kong 200, 000 $52, 000 Israel 2, 300, 000 $208, 000 23 Nova Supersport Greece 3, 000 $104, 000 24 OLN Canada 750, 000 $208, 000 18 Finnish Sports Network 22 JCS Sports 14

Advertising Broadcast Value – 2 Broadcasts Watersports World Country Homes Value USD$ 25 Sailing Channel International 5, 000 $208, 000 26 Sky Channel New Zealand 835, 000 $83, 200 Sport TV 440, 000 $104, 000 28 Sport+ France 5, 000 $624, 000 29 Sport Mania Spain 2, 500, 000 $208, 000 South Africa 8, 000 $208, 000 Norway 150, 000 $156, 000 UK 10, 000 1, 664, 000 Denmark 800, 000 $156, 000 171, 141, 640 $4, 456, 400 27 Portugal 30 M-Net Supersport 31 Viasat 32 Sky Sports 33 Viasat Totals Homes 15

News Broadcasters accessing Eurovision World News Feed Broadcaster *note: access does not = usage Region 1 UNAS Media Productions Gmb. H AUSTRIA 2 TV 2 LLC BULGARIA 3 Eurosport FRANCE 4 Elliniki Radiophonia Tileorassi SA GREECE 5 Hong Kong Cable HONG KONG 6 The Sports Channel - JCS Sports ISRAEL 7 Sky Network New Zealand NEW ZEALAND 8 Telewizja Polska SA POLAND 9 Radiotelevisao Portuguesa Ep PORTUGAL 10 Sport Tv Portugal SA PORTUGAL 11 Al Jazeera Sport QATAR 12 Televiziunea Romana ROMANIA 16

News Broadcasters accessing Eurovision World News Feed Broadcaster Region 13 Arab Radio-Tv/Dallah Telecom SAUDI ARABIA 14 GOL TV SPAIN 15 ESPN Star Sport SINGAPORE 16 GUS YAYIN GRUBU A. S. TURKEY 17 Arab Radio-Tv/Dallah Telecom SAUDI ARABIA 18 ESPN Star Sport SINGAPORE 19 TV & Radio Organization Multi Media Service UKRAINE 20 Olympu. SAT Inc UNITED STATES OF AMERICA 21 European Broadcasting Union SWITZERLAND *Not possible to value News feed 17

News Broadcasters Eurovision World News Feed Information • World Rafting Champs 17: 27 -17: 30 GMT 16 -JUL-2010 SPORT Class: RAFTING Date Shot: 16 -JUL-2010 Location: Country: NETHERLANDS Sound: NATURAL Language: Aspect ratio: 16: 9 Source: ZZVNR Restrictions: Access only for Eurovision Members + EVS Sub-Licensees + Arabvision + Asiavision + US Pool + CASRC + AUABC. Dopesheet: Teva World Rafting Championships 2010 at Dutch Water Dreams. More than 50 teams from over 25 countries compete against each other for the first time in history on an artificial course and will deliver an impressive showdown on water. With five-star elite teams from countries like Brazil, Germany, USA and Japan the event will show the highest possible level in whitewater expertise, cameraderie and extreme sports. Alongside the Teva World Rafting Championships 2010 for adults, the event will also host the first ever Youth World Champs during the same week. Shotlist: 01: 00: 00 CLOCK + event logo 01: 00: 10: 00 Wide of course at Dutch Water Dreams 01: 00: 16: 05 Rafts being prepared 01: 00: 20: 12 Rafts being prepared 01: 00: 22: 14 Costa Rica warming up 01: 00: 24: 08 Netherlands preparing 01: 00: 28: 09 Raft being blown up by Austria 01: 00: 32: 08 Japan warming up 01: 00: 42: 22 Brazil who finished 3 rd in the Slalom 01: 00: 13 Crowd cutaway 01: 04: 17 Japan who finished 3 nd in the Slalom 01: 16: 19 Japan on end of the course 01: 20: 17 Crowd cutaway 01: 25: 10 Czech Rep who won the Slalom 01: 42: 23 High angle of Czech Rep on middle of course 01: 50: 05 Czech Rep finishing the course 01: 58: 00 Interview with Ales Danek the Czech Rep captain in English Language 01: 02: 21: 24 Interview with Ales Danek the Czech Rep captain in Czech Language Ends 18

News Broadcaster * Gillette World Sport 3 minute 45 second feature used Region Worldwide – 180 Countries 90, 0000 Households * Reuters Sports News 1 minute 30 second clip broadcast to all subscribers +200 TV stations * National and Regional Coverage in Netherlands Not monitored * National and Regional Coverage in other countries Not monitored * BBC 1 – Children’s TV Programme 5, 000 Homes 30 seconds of GBR Women team used 19

Total Advertising Value Generated for the Teva World Rafting Championships All Broadcasters (excluding news feeds) $9, 443, 800 USD Estimated news broadcast value +$1, 000 USD 20

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