Скачать презентацию Translating talk into action Fiona Stephenson Sustainable Business Скачать презентацию Translating talk into action Fiona Stephenson Sustainable Business

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Translating talk into action Fiona Stephenson Sustainable Business Network @sustbusiness / #Project. NZ Translating talk into action Fiona Stephenson Sustainable Business Network @sustbusiness / #Project. NZ

@sustbusiness / #Project. NZ @sustbusiness / #Project. NZ

1. Keep it simple “Any fool can make something complicated. It takes a genius 1. Keep it simple “Any fool can make something complicated. It takes a genius to make it simple. ” Woody Guthrie @sustbusiness / #Project. NZ

Cut out jargon and acronyms @sustbusiness / #Project. NZ Cut out jargon and acronyms @sustbusiness / #Project. NZ

Talk to one person @sustbusiness / #Project. NZ Talk to one person @sustbusiness / #Project. NZ

@sustbusiness / #Project. NZ @sustbusiness / #Project. NZ

2. Find your voice @sustbusiness / #Project. NZ 2. Find your voice @sustbusiness / #Project. NZ

Smart SBN brand characteristics Inclusive Dynamic Innovative Credible Adaptable Optimistic Essential @sustbusiness / #Project. Smart SBN brand characteristics Inclusive Dynamic Innovative Credible Adaptable Optimistic Essential @sustbusiness / #Project. NZ

SBN visual identity @sustbusiness / #Project. NZ SBN visual identity @sustbusiness / #Project. NZ

“If we are interested in advancing sustainability by working with people … then it “If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré @sustbusiness / #Project. NZ

Problem or solution? @sustbusiness / #Project. NZ Problem or solution? @sustbusiness / #Project. NZ

Put yourself in others’ shoes How does your message relate to others? @sustbusiness / Put yourself in others’ shoes How does your message relate to others? @sustbusiness / #Project. NZ

3. Do the maths You can’t improve what you don’t measure @sustbusiness / #Project. 3. Do the maths You can’t improve what you don’t measure @sustbusiness / #Project. NZ

Monthly metrics @sustbusiness / #Project. NZ Monthly metrics @sustbusiness / #Project. NZ

Communications Plan @sustbusiness / #Project. NZ Communications Plan @sustbusiness / #Project. NZ

Objectives Support your business goals. @sustbusiness / #Project. NZ Objectives Support your business goals. @sustbusiness / #Project. NZ

Issues Positive – opportunities Negative - challenges @sustbusiness / #Project. NZ Issues Positive – opportunities Negative - challenges @sustbusiness / #Project. NZ

Audiences @sustbusiness / #Project. NZ Audiences @sustbusiness / #Project. NZ

Key messages @sustbusiness / #Project. NZ Key messages @sustbusiness / #Project. NZ

Communication channels MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ Communication channels MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ

Website MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ Website MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ

Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. NZ

How to create a website for free wix. com webs. com @sustbusiness / #Project. How to create a website for free wix. com webs. com @sustbusiness / #Project. NZ

Newsletters & emails Numbered lists Interviews Opinions/blogs Book reviews Photo essays Videos Summaries of Newsletters & emails Numbered lists Interviews Opinions/blogs Book reviews Photo essays Videos Summaries of research reports Success stories @sustbusiness / #Project. NZ

Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. NZ

Newsletters & emails Mailchimp. com @sustbusiness / #Project. NZ Newsletters & emails Mailchimp. com @sustbusiness / #Project. NZ

Social media • 42% NZ businesses using social media • 51% of Auckland businesses Social media • 42% NZ businesses using social media • 51% of Auckland businesses • Linked. In (26%) & Facebook (16%) ahead of others @sustbusiness / #Project. NZ

Ten businesses doing Facebook well Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards Waste. MINZ @sustbusiness Ten businesses doing Facebook well Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards Waste. MINZ @sustbusiness / #Project. NZ All Good Bananas AMP NZ Angel Food Comvita AUT University

Facebook tools Resize images to 500 x 500 pixels using Canva. com Pic. Monkey. Facebook tools Resize images to 500 x 500 pixels using Canva. com Pic. Monkey. com @sustbusiness / #Project. NZ

Ten organisations doing Twitter well NZ Red Cross House of Dumplings solarcity Generation Zero Ten organisations doing Twitter well NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa @sustbusiness / #Project. NZ Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free

Twitter tools Hashtags Twitter lists Buffer/Hootsuite for scheduling Canva or Pic. Monkey for resizing Twitter tools Hashtags Twitter lists Buffer/Hootsuite for scheduling Canva or Pic. Monkey for resizing images to 500 x 250 px @sustbusiness / #Project. NZ

Other social media channels @sustbusiness / #Project. NZ Other social media channels @sustbusiness / #Project. NZ

Media Tools for monitoring: Google Alerts Mention Twitter @sustbusiness / #Project. NZ Media Tools for monitoring: Google Alerts Mention Twitter @sustbusiness / #Project. NZ

Other resources Free images Courses freedigitalphotos. ne Sustainable Marketing t Online freeimages. com News Other resources Free images Courses freedigitalphotos. ne Sustainable Marketing t Online freeimages. com News Infographics Pikochart @sustbusiness / #Project. NZ Ragan. com

“Unless someone like you cares a whole awful lot, nothing is going to get “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. ” The Lorax, Dr Seuss @sustbusiness / #Project. NZ