Translating talk into action Fiona Stephenson Sustainable Business Network @sustbusiness / #Project. NZ
@sustbusiness / #Project. NZ
1. Keep it simple “Any fool can make something complicated. It takes a genius to make it simple. ” Woody Guthrie @sustbusiness / #Project. NZ
Cut out jargon and acronyms @sustbusiness / #Project. NZ
Talk to one person @sustbusiness / #Project. NZ
@sustbusiness / #Project. NZ
2. Find your voice @sustbusiness / #Project. NZ
Smart SBN brand characteristics Inclusive Dynamic Innovative Credible Adaptable Optimistic Essential @sustbusiness / #Project. NZ
SBN visual identity @sustbusiness / #Project. NZ
“If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré @sustbusiness / #Project. NZ
Problem or solution? @sustbusiness / #Project. NZ
Put yourself in others’ shoes How does your message relate to others? @sustbusiness / #Project. NZ
3. Do the maths You can’t improve what you don’t measure @sustbusiness / #Project. NZ
Monthly metrics @sustbusiness / #Project. NZ
Communications Plan @sustbusiness / #Project. NZ
Objectives Support your business goals. @sustbusiness / #Project. NZ
Issues Positive – opportunities Negative - challenges @sustbusiness / #Project. NZ
Audiences @sustbusiness / #Project. NZ
Key messages @sustbusiness / #Project. NZ
Communication channels MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ
Website MYOB: State of the Digital Nation 2014 @sustbusiness / #Project. NZ
Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. NZ
How to create a website for free wix. com webs. com @sustbusiness / #Project. NZ
Newsletters & emails Numbered lists Interviews Opinions/blogs Book reviews Photo essays Videos Summaries of research reports Success stories @sustbusiness / #Project. NZ
Keep it simple Find your voice & listen Do the maths @sustbusiness / #Project. NZ
Newsletters & emails Mailchimp. com @sustbusiness / #Project. NZ
Social media • 42% NZ businesses using social media • 51% of Auckland businesses • Linked. In (26%) & Facebook (16%) ahead of others @sustbusiness / #Project. NZ
Ten businesses doing Facebook well Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards Waste. MINZ @sustbusiness / #Project. NZ All Good Bananas AMP NZ Angel Food Comvita AUT University
Facebook tools Resize images to 500 x 500 pixels using Canva. com Pic. Monkey. com @sustbusiness / #Project. NZ
Ten organisations doing Twitter well NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa @sustbusiness / #Project. NZ Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free
Twitter tools Hashtags Twitter lists Buffer/Hootsuite for scheduling Canva or Pic. Monkey for resizing images to 500 x 250 px @sustbusiness / #Project. NZ
Other social media channels @sustbusiness / #Project. NZ
Media Tools for monitoring: Google Alerts Mention Twitter @sustbusiness / #Project. NZ
Other resources Free images Courses freedigitalphotos. ne Sustainable Marketing t Online freeimages. com News Infographics Pikochart @sustbusiness / #Project. NZ Ragan. com
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. ” The Lorax, Dr Seuss @sustbusiness / #Project. NZ
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