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Toy Character Branding Campaign Rooter. Man
Rooter. Man to the Rescue! The Rooter. Man is an Awesome Character that can be made into a soft plush toy that is incorporated into internal and external marketing campaigns to: 1. 2. 3. 4. 5. Increase Brand Recognition in the Community Make Sales Calls Appear at Tradeshows Provide Industry Education Recognize Employees
America’s Favorite AD Icons M&M Talking Candies Seatbelt Dummies Mr. Clean Tony the Tiger Michelin Man California Raisins Charlie the Tuna Smokey Bear Mr. Peanut Kool-Aid Pitcher Rooter. Man
Research A telephone survey of 1, 000 U. S. households found that… One-fifth of all households purchased a plush, stuffed or beanbag toy in the past year. Households under 45 years of age are the prime market for plush, while households with children are twice as likely to buy plush as single- or twoperson homes. Women are more likely to buy plush than men. However, when men shop for plush, they are typically gift-buying and spend over the average $11$22 purchase price
Popular Applications Customer Brand Identity Prospecting Campaign Product Packaging Trade Show Traffic Builder Customer Appreciation Employee Safety Program Employee Recognition Sales Recognition Industry Events Education Community Job Fairs Sponsorships
What’s in it for the Franchise Owner? 1. 2. 3. 4. 5. 6. Emotional Connection to Customer is Established Toy cannot be ignored and creates an ongoing relationship with the buyer Personifies brand brings it into customer’s home forever Increases Advertising Recall Helps You Stand Out in the Marketplace Reinforces values, principles, and characteristics of service.
Your Rooterman Design Size: 9” Eyes: Sewn Cape: Screen Printed RM logo Style: Superhero Pose Fabric: Nylex Stuffing: 100% Polyester, All New Material
Pricing Size Description Qty Price Total 9” Rooter. Man 100 $300 9” Rooter. Man 1, 000 $3, 000 In order to achieve savings and efficiency, an aggregate order of 10, 000 pcs from all the Rooter. Man Frachises is required by 7/31/08 to start production. Please complete the following form if you are interested in ordering the Rooter. Man stuffed toy. The minimum order from each franchise is 100 pcs. Standard product includes the Rooter. Man logo and website imprinted on cape. All orders over 1, 000 pcs can include a custom phone number imprinted on cape at no extra charge. Orders under 1, 000 pcs requiring a custom phone number should include an extra $1. 00 per toy.
How many Rooterman should I order? There are different ways to calculate your need: 1. 2. 3. 4. 5. Average of # Monthly Service Calls x 12 Trade Show exhibition – 200 pcs / day Estimate # of New Franchise Start Up Kit x 100 pcs Rooterman Appearances x 500 pcs # of Franchise packets send / month x 1
How am I going to pay for this? 1. Franchise Monthly / Annual Fee 2. Customer invoice – supplies line item 3. Advertising & Promotions Expense – New Franchise Recruitment.
Getting the Word Out… Order Form & Marketing Distribution Plan Mail Packages Emails Phone Calls Fax Orders On-line Shipment of printed franchisee presentation Web / Teleconference – presentation Annual / Monthly Meeting Presentation
General Terms & Delivery A. Delivery – Standard by Sea: 12 Weeks; Available by Air: 8 Weeks B. F. O. B. Allentown, PA C. Terms – 50% Due on Order, Net Due on Receipt D. Warehouse, Storage, Distribution Available E. Marketing Campaign Design & Concept Development Available F. Place All Orders Through Jackson Young. Contact: Jackson Young Email: jacksonyoungleo [email protected] com Phone: 615 -332 -4687 G. Manufactured by Artistic Toy Mfg, Inc.