Tourism Investment Opportunities Presented by G. Kamala Vardhana Rao Secretary, Kerala Tourism
Kerala, India’s Tourism Superbrand • India’s only Tourism Superbrand, selected by the Superbrand Council • India’s No. 1 upscale tourist destination • One of the 50 must-see destinations of a lifetime – National Geographic Traveler
Kerala Tourism, Spectacular Growth • International tourist arrivals: 2003: 2, 94, 621 2014: 9, 23, 366 • Domestic tourist arrivals: 2003: 58, 71, 228 2014: 1, 16, 95, 411 • Average Duration of Stay (in no. of days) 2003: 14. 1 2013: 16. 1 Source: Research Division, Dept. of Tourism, Kerala
Kerala, Excellent Connectivity • 3 International Airports • Connect to Middle East, South East Asia • Connect to all major cities in India • 17 international airlines & 4 domestic airlines operate to Trivandrum Airport on a daily basis • 20 international airlines & 7 domestic airlines to Cochin • 10 international airlines & 4 domestic airlines • Well connected by Rail and Road network to major cities in India • NH network of 1523 kms • State Highway of 4655 kms • Intricate network of roads and canals connect even the remotest part
Kerala, Growth Enabling Environment Government of Kerala • Facilitator for tourism as an Industry • Aggressive marketer of Kerala Tourism • Partner in progress with private sector
Kerala Tourism Investment Promotion Board • The State had constituted Kerala Tourism Investment Promotion Board recently • Clear intention is to attract more Private investment in the tourism sector • Chief Minister will be the chairman of the board with Tourism Minister as Vice Chairman and Tourism Secretary as Convener • Government will remain as a catalyst and facilitator to create enabling environment for private investments.
Ease of Doing Business in Kerala • Industrial promotion agencies like KSIDC, KINFRA, INKEL, SIDCO etc will facilitate in organizing and assisting new investment proposals in the State • Single window clearance system introduced for new proposals in 20 different departments • A committee under Chief Secretary with trade representatives as members is entrusted with the task of Single window clearance for projects
Subsidies to Tourism industry • Various subsidies offered to investors in the tourism sector • Main incentives include investment subsidy limited to 10% of the total Investment, maximum 10 lakhs and the subsidy on Electricity tariff • 25% of investment subsidy to the approved Girihasthali Scemes , maximum 5 Lakhs
Kerala Tourism, Investment Opportunities • • • Destination Development of Resorts/ Hotels Adventure Activities MICE Facilities Human Resource Development
Master Plan for Major Destinations • Development Master plans with a 30 year inclusive growth vision finalized for Kovalam, Kumarakom, Thekkady & Fort Cochin • Pilgrimage tourism master plans for Sabarimala, Sree Padmanabha Temple, Malayator Church, Cheraman Mosque will be ready by end of this year
Kovalam – Poovar Corridor Kovalam § § Internationally renowned beach side destination Favorite beach of foreign tourists 3 adjacent crescent-shaped beaches Offers a variety of activities on the beach
Kovalam – Poovar Corridor Poovar • Small Coastal Village 25 km south of Kovalam • An Estuary which connects with the Sea during high tides is the major attraction
Kovalam – Poovar Corridor Major Investment Projects in PPP model • Water Sports facilities including Scuba diving in 5 different spots ( Expected investment – 10 Cr) • Conversion of Vattappara quarry as an adventure destination with bungee jumping, rappelling and a suspended restaurant ( Expected investment – 10 Cr) • Sea Viewing restaurant on the cliff at Kovalam palm beach ( Expected investment -1. 5 Cr)
Kovalam – Poovar Corridor Major Investment Projects in PPP model • Entertainment zone ( Amusement Park / Gallery/ Oceanarium/ Sand sculptures etc) at Poovar Estuary (Expected investment - 50 Cr) • Solid waste management and bio gas plant (Expected investment - 5 Cr)
Destination - Kumarakom § Serene village on the banks of Vembanad lake § Favorite holiday destination of Celebrities § Houseboats with over night stay facilities
Kumarakom – Major Investment Projects in PPP Model • Traditional Water sports complex at Cheerpunkal (Expected investment – 2 Cr) • Developing budget accommodation units. Recent feasibility study had identified a gap of 3000 beds in the destination • Hospitality Training institute (Expected Investment -1. 2 Cr) • Ayurvedic Village / Rejuvenation Centre / Ayurveda Institute ( Expected Investment - 50 lakhs)
Kumarakom – Major Investment Projects in PPP Model • Convention Centre for MICE tourism (Expected investment – 50 Cr) • Theme based park for recreational activities (Expected investment - 2. 5 Cr) • Cultural Handicrafts Village ( Expected investment – 10 Cr)
Destination - Thekkady § One of the finest wildlife reserves in India
Thekkady – Major Investment Projects in PPP Model • Proposed projects for private investment • Alternate Transport Modes ( Battery Operated Vehicles) for Tourist transport • Tourist rest areas and toilet facilities • Floating area • Rock garden and recreational facilities at Urumbikkara
Destination – Fort Cochin § The first European township in India § Hub of Spice Trade and Key Port in Spice Route
Kochi, Host city of India’s first Biennale Government of Kerala is the primary sponsor of the Kochi-Muziris Biennale Contributed Rs 9 crores towards KMB 2012
Other Major Investment Projects • Hop-on hop-off service in Cochin. Do. T will arrange all necessary clearances, marketing support and other infrastructural requirements other than the vehicles • Digital Museum or Heritage Village in Veli • Budget accommodation units in Parunthumpara, Idukki and at Ilaveezhapoonchira, Kottayam which are emerging destinations. Land available on PPP model
Other Major Investment Projects • Clean Kerala. Destination and household garbage collection and disposal. STP to be set up. The project will be on User fee model • Multi level Vertical Parking in Kovalam, Munnar, Thekkady, Varkala, Fort Cochin, Kumarakom. Ideal model for Kerala where land availability is a major issue • Caravan Tours in Munnar, Thekkady, Wayanad etc. Tourism & Forest departments will jointly develop facilities for interested Operators
Other Major Investment Projects • 9 -hole golf course and an eco-resort in Vagamon • 3 star eco friendly Resort and Convention Centre at Karapuzha, Wayanad • Adventue Sports Zone and Backwater Resort at Kappil beac, Varkala • Cable cars at Munnar
Potential Investment Destination Kannur International Airport • Second Greenfield airport in PPP model in Kerala • The new airport will provide an international gateway in the northern Malabar region with state-of-the art facilities • Will act as air cargo hub for Malabar region • The new airport will be fully operational in 2016
Potential Investment Destinations. Athirapally Waterfalls
Potential Investment Destinations-Wayanad
Potential Investment Destinations Bekal Fort
Facilitating Industry in Kerala Dr. M Beena IAS Managing Director Kerala State Industrial Development Corporation Ltd. (KSIDC) Government of Kerala
Essential Facts • Area: 38, 863 sq. km (1. 18%) • Population: 33. 3 Mn (2. 75%) • Coastal length: 600 km (8%) • Literacy rate: 94% (74%) • High life expectancy: 74 yrs (67 yrs) • High PQLI
Network of Government Agencies • KSIDC – Dedicated Parks & Financial Support • KINFRA – Dedicated Parks • K-Bi. P – Investment Promotion Support • INKEL – Infrastructure Support • KFC – Financial Support 31
Kerala Core Competencies • Tourism • Food Processing • Wellness/ Health Care • Bio - Sciences / Technology • Information Technology • SMEs • Manufacturing • Innovation Ecosystem
At a Glance • Premier agency for industrial & investment promotion • Single point contact for investments to the State • Single window clearance cell • 1200 Acres of developed land with plug and play facility • Assisted more than 700 projects with Investment outlay of Rs. 26, 300 crores • Employment: Direct - 78, 000 , Indirect - 3, 92, 000 • Mega Projects worth Rs. 1, 000 crores in the pipeline
Range of Services • Industrial & Investment Promotion • Infrastructure Development • Mega Projects – Facilitation/PPP • Identification of Investment Ideas & Facilitation • Feasibility Study, Project Evaluation, Financial Structuring • Single Window Clearance • Project Financing(Equity / Debt assistance)
Term Loan Assistance from KSIDC Term loan assistance given for medium to large scale projects above Loan assistance is given up to Rs. 35 Crores Consortium based funding in coordination with major public sector Banks Rs. 2 crores General Industries Tourism 11. 25%- 13. 25% 10. 25% to 12. 25% Interest Rate (Depending rating) on credit DE Ratio Up to 1. 5: 1 with primary security Up to 1: 1 with primary security Up to 2: 1 with collateral security Up to 1. 5: 1 with collateral for the excess loan above 1. 5: 1 security for the excess loan above 1: 1 Moratorium 1 year moratorium from commercial operation date for principal repayments Repayment period 5 -8 years depending on project cash flow after moratorium period
IGC Kannur Location • Area acquired for IGC - 250 Acres • Location - Valiyavelicham, Koothuparamba, Kannur District. • Nearest Airport - Kozhikode International Airport – 120 km • Nearest Railway Station Thalassery Railway Station 21 km • Nearest Sea Port - Mangalore Port - 110 km
IGC Kinalur Place Kinalur, Balussery Extent of land 308 acres (123. 2 hectares) District Kozhikode Nearest Railway Station Kozhikode (25 km) Nearest Airport Kozhikode Nearest Seaport Kochi (200 km)
IGC Cherthala Place Pallippuram, Cherthala Extent of land 278. 79 acres (111. 5 hectares) District Alappuzha Cherthala (7 km) Nearest Railway Cherthala (8 Station km) Nearest Town Nearest Airport Kochi (70 km) Nearest Seaport Kochi (30 Kms )
Kerala USPs Ayurveda Hill Stations • • Western Ghats Undulating hills & valleys Backwaters • • Continuous, unbroken tradition Advantageous terrain and climate Rich bio-diversity Largest pool of qualified, trained manpower Beaches • Unbroken coastline of more than 600 km • Beautiful shallow beaches • • 44 Rivers Vast network of lakes 1500 Km of Canals Over 300 species of birds
Kerala USPs - Wellness / Healthcare • • Kerala - India’s best healthcare indices - well accepted by public Health tourism - a fast emerging sector More than 25 super specialty hospitals, 15 medical colleges in the private sector and 8 Medical colleges and 4 Dental colleges in government sector High density of healthcare professionals Opportunities • Super-specialty Hospitals & personalized healthcare system, R&D facility, para medical and nursing institutions & medical device manufacturing • INKEL Towers, Malappuram- 100 acres for health care industries
Kerala USPs - Kerala Ayurveda • Home for Ayurveda • Ashtavaidya tradition • Geographical spread • Medicine Availability • Renowned Ayurvedic centres & Centres of Excellence • Well trained medical & para-medical staff • Good Manufacturing Practices for medicinal preparations
KERALA USP’s - SPICES • The value of spices exports from Kerala increased at a CAGR* of 26. 1 per cent between 2007 -08 and 2011 -12. • Exports reached a volume of 421, 570 tons in total from India, with Kerala being the major contributor.
Kerala Specialties Ø Mineral Sands - Ilmenite, Rutile, Zircon, Monazite, Sillimanite, etc. Titanium Sponge production – 500 TPA; scope for massive scaleup ØMarine products – exports worth approx. $1. 5 bn Ø Natural Rubber – 90% of total rubber production in India
Kerala, Life In God’s Own Country
What makes Kerala so fascinating? • Green, diverse nature with rich bio-diversity • Open, welcoming people • Strong cultural heritage with an array of classical, folk art forms and festivals
Nature…Beaches 580 km long coastline…
Nature…Hillstations High ranges of Kerala is one of the biggest producers of spices
Nature… Wildlife Unique flora & fauna Nearly one-fourth of Kerala is forested and has 15 Wildlife Sanctuaries and 4 National Parks
Unique Offerings; Houseboat Holidays Houseboats – traditional kettuvalloms
Ideal MICE Destination • World class infrastructure in accommodation and conferencing with national and international hotel chains including Taj, Oberoi, Leela, Le Meridien, CGH Earth, Abad Group of Hotels, KTDC Hotels & Resorts… • Excellent connectivity with 3 international airports, which makes an airport only 3 hours drive away from any part in Kerala; well-knit rail and road network • India’s most advanced communication infrastructure with 100% digital telephone exchanges, high-speed international submarine cable landings, OFC backbone…
Le Meridien International Convention Centre, Kochi – a unit assisted by KSIDC
Footprint of KSIDC in Tourism • Total units assisted – 59 • Project Cost – Rs. 973 Crores • Employment Generated - 5410 Aveda Resorts Crowne Plaza Vasundhara Sarovar Premiere 52
Innovation Ecosystem • KSEDM – Entrepreneurship development Mission • Second edition of YES to be held during September 2015 • Women Entrepreneurship Mission • Built-up space on nominal lease rent • Angel Investment Fund by KSIDC • Mentoring support • Incubation Support – Assumption College, Changanacherry • Kayal, Silk Route Escapes – unit supported by KSIDC • Kerala Ayurveda Mart
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