Tourism in Rural Hampshire Roger Budden Real Places
Why Tourism? • • • Farm diversification Adding vitality to rural communities Range of jobs Consumer interest in the countryside The “Staycation” effect
What is Rural Tourism? Traditional Pursuits Holidaymakers Day Visitors Business Visitors Visiting Attractions New Uses Accommodation Walking, Cycling, Horse Riding, Shooting, Fishing, County Shows Glamping, Go Ape Festivals, Zorbing, Weddings, Mountain Biking Museums, Farm Attractions, Houses, Gardens Hotels, B+B’s, Self. Catering, Camping, Caravans
Hampshire as a Destination • Test Valley • New Forest • Winchester and Central Hampshire • East Hampshire and the South Downs • North Hampshire • The Solent
Hampshire Tourism Volume and Value • 4. 3 million overnight trips • 3. 7 m domestic visitors – 0. 5 m overseas visitors • 37 million day visits • 60, 000 jobs (c. 9% of employment in County) • £ 2. 4 billion spend – £ 1. 6 billion day visitors – £ 800 million staying visitors
Consumer Trends The connected society Quality facilities and service Staying at home The real thing Experiences not places The value of downtime Learning and leisure
Still Popular and Growing Walking Cycling Caravan and Camping Self Catering
Still Popular and Growing Gardens Family Activities Local Produce Weddings Fishing
New Areas of Growth Glamping Festivals Cookery Boutique Hotels
New Areas of Growth Hands-on Visits Adrenaline Activities Wildlife Geo-caching
Areas of Opportunity • • Camping – rough and fancy Touring Caravans Festivals Accommodation along distance footpaths and cycle routes – baggage transfer Equestrian B+B Local Produce – “Catch it, Cook it, Eat it” Mountain Boarding Farm/Landscape/Wildlife Walks
Help! • Visit England: www. visitengland. org • Tourism South East: www. tourismsoutheast. com • Hampshire County Council: www. hants. gov. uk • Our Land: www. our-land. co. uk • RDPE – Leader Programmes, Paths for Communities, RDPE 2013 onwards?
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