TOURISM…. BUILDING SOCIOCULTURAL BRIDGES NARZALINA Z. LIM PRESIDENT
Tourism from China is alive and well even after super typhoon Yolanda Coron, Northern Palawan Nov. 30, 2013
Coron, Northern Palawan
Coron, Northern Palawan Nov. 30, 2013
Visitors from China have been growing in spite of tensions in the West Philippine Sea INBOUND PRC TOURISM 2010 Share % 243, 137 250, 883 3, 520, 471 3, 917, 454 4, 272, 811 5. 3% Total Philippines 2012 187, 446 Mainland 2011 6. 2% 5. 9% Source: Department of Tourism, Philippines
INBOUND CHINESE TOURISM (Greater China) 2010 2011 2012 Mainland 187, 446 243, 137 250, 883 Taiwan 142, 455 181738 216, 511 Hong Kong SAR 133, 746 112, 106 118, 666 - 7, 261 9, 288 Subtotal-Chinese 463, 647 544, 242 595, 348 Total Philippines 3, 520, 471 3, 917, 454 4, 272, 811 13. 2% 13. 9% Macau SAR Share % Source: Department of Tourism, Philippines
PRC Visitors to Selected SEA Countries in 2012 Arrivals Share of Market Growth on 2011 Indonesia 618, 223 7. 7% 25. 4 % Malaysia 1, 558, 785 19. 3% 24. 6 % Singapore 1, 515, 000 18. 8% 23. 0 % Thailand 2, 700, 000 33. 5% 20. 08 % Vietnam 1, 428, 693 17. 7% 100. 84 % 250, 883 3. 1% 3. 2 % 8, 071, 584 100. 0% 28. 6% Philippines Source: Websites of National Tourism Organizations
Tourist Arrivals from China – Prospects for 2014 • Direct scheduled flights by PAL and Cebu Pacific to Beijing, Shanghai, Xiamen, and Guangzhou will continue
• Charter flights to Kalibo will resume in March (passengers bound for Boracay) Source Cities: Changsha Ningbo Xiamen Suzhou These charter flights are expected to bring in 100, 000 Chinese visitors to Boracay in 2014.
Reports from hotels and resorts indicate that they will be full during Chinese New Year 2014, with visitors from China, Hong Kong and Taiwan
What the Chinese like about the Philippines: • • Shared Heritage/ Cultural & Family Ties Beaches/Marine Life Value for Money Destination Friendly and welcoming Filipinos
China is a very popular destination for Filipinos
Filipino Arrivals in the Asia Pacific Region for 2010 Country Brunei Cambodia China Hong Kong India Indonesia Japan South Korea Laos Macau Malaysia Singapore Taiwan Thailand Vietnam Total Filipino Arrivals 14, 720 56, 156 828, 300 603, 030 24, 534 189, 486 77, 377 297, 452 10, 341 247, 770 486, 790 544, 344 87, 944 246, 430 69, 222 3, 783, 896 Share 0. 4% 1. 5% 21. 9% 15. 9% 0. 6% 5. 0% 2. 0% 7. 9% 0. 3% 6. 5% 12. 9% 14. 4% 2. 3% 6. 5% 1. 8% 100. 0%
The Chinese market’s potential is enormous.
Growth of China’s Outbound Tourism In 2011, 70. 3 million border-crossings from Mainland China were recorded, an increase of more than 20% compared to 2010. In the first half of 2012 the figure continued to rise by almost 20% compared to the same period last year, reaching 38. 6 million border-crossings. For Chinese International Travellers Source : www. china-outbound. com
Positive Relationship between Philippines and China in the Tourism Sector
The Philippine Dept of Tourism signed a Memorandum of Understanding with China for tourism exchange and cooperation as early as 1989 This MOU was upgraded to a MOA in 1990
There have been exchange visits between DOT officials and staff with the China National Tourist Administration (CNTA) officials
The Philippines supported China’s bid to join the Pacific Asia Travel Association in 1992.
APPI, a Philippineregistered consulting company, prepared the Tourism Master Plan for Sichuan Province in 1998
APPI also prepared the Tourism Master Plan for Yunnan Province in 2000
MAJOR CHINESE TRAVEL SEGMENTS • Mass Market: first time travelers visiting neighboring countries in Asia; 90% of Chinese outbound is still within the Asian continent • New Chinese Tourists: more in depth experience + time in the destination; High Net Worth Individuals and repeat travelers • Business Travel: investors, exhibitors in trade fairs, traders • Family Travel: like the beach, natural environment, etc. Source : www. china-outbound. com
The Philippines should take advantage of the inherent good will and friendship between the Filipino and Chinese people by: • Putting a structured program in place for Chinese visitors to appreciate the Philippines and Filipinos and increase mutual understanding • Increasing people to people exchanges
The Philippines should take advantage of the inherent good will and friendship between the Filipino and Chinese people by: • Giving young Chinese who have studied / are studying in the Philippines enough information and experiences to increase their appreciation and understanding of the country
THANK YOU
NARZALINA Z. LIM PRESIDENT 27 th Floor, BPI Buendia Center 372 Sen. Gil Puyat Avenue Makati City 1226, Philippines Telephone: (63 -2) 464 -9022 / 721 -4953 Fax No. : (63 -2) 7253209 Mobile: (906) 833 -3987 Email: appi@asiapacificprojects. com Website: www. asiapacificprojects. com
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