TOTAL 2009 MEDIA IMPRESSIONS 92 769 641

TOTAL 2009 MEDIA IMPRESSIONS: 92, 769, 641

Lillet Media Impressions 2009 Date Outlet Description February 6, 2009 Fox. News. com Includes Lillet in Special Occasion Cocktail Recipes 8, 368, 477 February 17, 2009 OK!Magazine. com Includes Lillet in Special Occasion Cocktail Recipes 442, 546 February 18, 2009 Idaho. Statesman. com Includes Lillet in Special Occasion Cocktail Recipes 212, 189 February 28, 2009 Santa Barbara News. Press Includes Lillet in Special Occasion Cocktail Recipes 90, 630 March 4, 2009 New York Times March 26, 2009 Vanity Fair. com Lillet Included in a Feature on Cocktail Mixology with Suggested Recipes Lillet Cocktail Featured in "Cocktail Hour" March 26, 2009 Gourmet. com Lillet Orange Granita Cocktail Recipe 155, 447 April 1, 2009 Portland Phoenix James Bond cocktail mentioned in gin cocktail feature 133, 500 April 6, 2009 Vanity Fair. com Lillet Cocktail Recipe included in "Cocktail Hour" 484, 624 April 17, 2009 The Kitchn. com Lillet included in a feature on aperitifs 214, 614 April 15, 2009 Washingtonian. com Lillet Cocktail Recipe 138, 001 April 22, 2009 Luxist. com Lillet included in a feature on William Grant summer spirits 127, 745 May 2009 Boston Magazine Feature on Lillet 331, 167 May 1, 2009 Marie Claire. com Lillypad featured in Chic Summer Cocktail Recipes Feature 1, 937, 306 May 1, 2009 Marie Claire. com Diamonds and Pearls featured in Chic Summer Cocktail Recipes Feature 1, 937, 306 May 5, 2009 USA Today Lillet included in Dale De. Groff's cocktail in a feature on cocktail trends 6, 341, 175 May 5, 2009 USA Today. com Lillet included in Dale De. Groff's cocktail in a feature on cocktail trends 9, 469, 776 May 29, 2009 Vanity Fair. com Lillet Cocktail Recipe included in "Cocktail Hour" June 5, 2009 Washington Post Lillet featured in summer spirits story 1, 996, 149 June 5, 2009 Washington Post. com Lillet featured in summer spirits story 7, 943, 529 June 7, 2009 Az Central. com Lillet cocktail recipe 1, 274, 403 June 8, 2009 Monterey County Herald Lillet cocktails included in a feature on summertime mixology June 10, 2009 AM New York Lillet featured in summer spirits story June 10, 2009 New York Magazine. com Lillet cocktail at the Jane Hotel June 10, 2009 Vanity Fair. com Lillet cocktail in "Cocktail Hour" July 2009 Martha Stewart Living July 1, 2009 Cleveland Plain Dealer Lillet cocktail in French themed entertaining story Lillet Cocktail in after work libations story Impressions 3, 361, 260 484, 624 81, 918 969, 000 1, 320, 517 484, 624 6, 090, 450 874, 890

July 9, 2009 Metromix. com Lillet/ Bastille Day events included in events calendar July 9, 2009 Gourmet. com Lillet included in a round up of great aperitif wines July 9, 2009 The Daily Obsession. net Lillet/ Bastille Day included in events calendar 75, 000 July 9, 2009 Brooklyn Based. com Lillet/ Bastille Day included in events calendar 80, 000 July 9, 2009 Yum Sugar. com Lillet cocktail included in Bastille Day food story 310, 241 July 9, 2009 Time Out New York Lillet/ Bastille Day included in “Own This City” 460, 854 July 13, 2009 Slashfood. com Lillet included in Bastille Day story 321, 962 July 13, 2009 Village Voice. com Lillet/ Bastille Day included in events calendar 342, 345 July 14, 2009 New York Daily News. com Lillet/ Bastille Day included in events calendar 4, 716, 123 July 14, 2009 New York Daily News Lillet/ Bastille Day included in events calendar 1, 808, 571 July 14, 2009 Vanity Fair. com "The Bastille Day" cocktail featured in "Cocktail Hour" July 15, 2009 Epoch Times. com Lillet included in a Bastille Day story July 20, 2009 Off the Presses. com Lillet's new summer label July 29, 2009 Kansas City Star Lillet included in a feature on aperitifs 704, 001 August 1, 2009 Latina. com Lillet included in a story on best summer pitchers 175, 185 August 8, 2009 Daily. Candy. com Lillet included in a feature on Stir Martini & Raw Bar in Seattle August 12, 2009 944. com Lillet included in a feature on aperitifs 277, 746 53, 681 August 13, 2009 Metro New York Lillet featured 668, 186 August 13, 2010 Metro. us Lillet featured 53, 562 August 18, 2009 Dallas Morning News Lillet mentioned in feature on Medoc August 20, 2009 The. Kitchn. com Round-up with Lillet (summer label) featured August 22, 2009 The. News. Observer. com Lillet was featured in a cocktail recipe 185, 936 10, 476 August 29, 2009 Posh. Glam. com Lillet was featured in a cocktail recipe 19, 262 In Style Weddings Lillet was featured in an entertaining story on how to create a chic pizza party October 1, 2009 Posh. Glam. com Lillet was featured in a round-up titled, "Flavorful Spirits to Warm up Your Fall Season" 19, 262 October 12, 2009 Seattle Magazine Lillet mentioned in an entertaining story 200, 541 October 18, 2009 Coloradoan. com Lillet mentioned in a story on Elliot's bar 159, 402 October 22, 2009 Bliss. Tree. com Lillet was featured in a Thanksgiving cocktail recipe 434, 699 Fall 2009 250, 000 155, 447 484, 624 55, 747 85, 000 995, 221 5, 272, 287

November 13, 2009 November 20, 2009 November 23, 2009 November 30, 2009 Washington. Post. com Lillet was featured in a story on "Classic Cocktails" Blackbook. com Lillet was featured in a Q+A feature on Charlotte Voisey 141, 346 Boston. Globe. com Lillet was featured in a cocktail segment 1, 200, 00 1, 748, 532 227, 109 Laist. com Lillet was featured in a cocktail segment December 1, 2009 More Lillet was featured as an ideal gift 1, 388, 163 December 1, 2009 December 12, 2009 December 16, 2009 December 30, 2009 In Style Lillet was featured in an entertaining story with Katie Lee Joel 1, 738, 787 December 18, 2009 Brightest. Young. Things. com 21, 729 Billy's. Best. Bottles. com Lillet was featured in a cocktail recipe Lilllet was featured as an ideal holiday gift National. Post. com Lillet was featured in a cocktail recipe 466, 554 CBS, The Early Show Lillet was featured as an ideal gift for the host/hostess 2, 623, 653 3, 401, 289 The New York Times Lillet was mentioned in an article titled, "Fewer Gifts and Frills are Expected in a Rough Economy" December 27, 2009 Fit. Sugar. com Lillet was featured in a cocktail recipe for New Years entertaining December 29, 2009 CBS, The Early Show Lillet was featured in a New Years Eve entertaining segment with Katie Lee December 29, 2009 CBSNews. com Lillet was featured in a New Years Eve entertaining segment with Katie Lee December 20, 2009 9, 653 201, 034 2, 623, 653 3, 462, 970

NEW YORK, Dec. 16, 2009 Hot Gifts for Hostesses Ideas for Giving Back -- on a Budget A hostess gift highlighted on The Early Show. (CBS) Special Section Holiday Gift Guide High-tech? Cozy? Goofy? Or Green? Gift ideas for everyone on your shopping list. (CBS) In our "Early Holiday Unwrapped" series, Pamela Edwards Christiani of Essence magazine, shared how to insure you'll be invited back to a party again -- give a great hostess gift! Holiday Gift Guide But first, what is a bad hostess gift? Christiani said anything that requires a host to do anything is a bad gift. She said flowers are a bad gift because they require the hostess to find a vase. Also, a cheap wine is another big no-no. Christiani shared these inventive ideas on "The Early Show":

The following product descriptions were prepared using information provided by the manufacturers. Eat Drink and Be Merry Godiva Chocolate For Breakfast, $85, Godiva. com. Godiva has a new scrumptious Baked Goods Collection avail at godiva. com only. One of my favorite items online only, can be overnighted, or if today by Christmas. Buttermilk Pancake Waffle Mix, Raisin Scone Mix, Godiva Dark Chocolate Callets 2 - 2 oz coffees, Cocoa Sampler, Organic Acacia Honey, Wild Maine Blueberry Jam, 8 pc Godiva Gold Ballotin (truffles), Recipe Card, Mixing Bowl. Lillet French Apertiff 18. 99, local liquor stores or Lillet. com. -Alternative to expected wine/champagne gift. Lillet is a blend of 85 percent wine and 15 percent citrus liqueurs. Best way to drink it is on the rocks, with a slice of orange, great before dinner. Stimulates the appetite Williams Sonoma Apple Cider Concentrate and Mulling Spice Gift Set, $28, with Santa ornament, $42. 95. House smells like heaven, hot tasty drink that everyone can enjoy. Nonalcoholic alternative. Makes a gallon. Here's To A Happy Home Lilly Pulitzer Cocktail Shaker, $39. 95, Lilly Pulitzer freestanding stores or Lilly Pulitzer. com. The perfect gift for a social butterfly. Must-have for a hostess who loves to mix a mad martini. Melamine Monogram Trays, $45, Fontaine Maury. com. Takes five business days to process the order. Have it for years, every time she uses it she'll think of you. Crate & Barrel Christmas Tree Ornaments, Bird Cages $3. 50, Antique Swirl Balls, all under $10, Crate and Barrel stores nationwide or Crate and Barrel. com. So appreciated by the hostess who loves to decorate for the Holidays. Again, she'll think of you each year when she adorns her tree.

Fewer Gifts and Frills Are Expected in a Rough Economy By STEPHANIE ROSENBLOOM Published: December 11, 2009 GETTING onto someone’s gift list this Christmas is like getting past a velvet rope. How are you curbing your holiday shopping list this season? Victoria Shtainer narrowed hers by age and rank. Children? They’re in. Top clients? In. Everyone else? Perhaps post-recession. “This year I decided we’re going to give presents only to the children, not the adults in the family, ” said Ms. Shtainer, a real estate broker in Manhattan with Prudential Douglas Elliman, “because everyone is making less. ” Like any businesswoman, Ms. Shtainer also wanted to give presents to clients, so she had to be strategic. She gathered some unopened wine and liquor from her apartment for re-gifting. “My husband is a physician, ” Ms. Shtainer explained, “he gets a lot of Cognac. ” Then she stocked up on chocolate at Costco. The candy and spirits went into gift bags, along with hand-written notes. And instead of paying for postage or a delivery service, Ms. Shtainer climbed into her car and dropped off each bag herself. “I really thought about who to give and what to give, ” she said, noting that she also donated 10 percent of what she would have spent for grown-ups to St. Jude Children’s Research Hospital. Whatever you’re expecting to find around the tree or the menorah this season, expect a little less. A year after consumers first began grappling with the nation’s economic turmoil, thrift has become a habit. The new frugality not only means fewer gifts, it means less costly ones, recycled ones and

handmade and home-baked gifts. Penny-pinchers are giving greeting cards instead of presents, or presents without greeting cards. And nearly everyone is snipping someone from their list. “We’re seeing a less conspicuous consumption and a more back-to-basics consumption, ” said Christopher Haak, a senior analyst with Mintel, a market research group. Consumers have about 10 people on their Christmas lists, down from 16 people last year, according to the market research firm NPD. That means some holiday revelers won’t be receiving so much as a slice of fruitcake. Co-workers and in-laws are on the chopping block. Spouses, too. Or so they say. Marshal Cohen, the chief industry analyst for NPD, noted there is often an unspoken understanding between would-be thrifty lovers: “The understanding is if I show up without a gift, you’ll throw me out on the street, ” Mr. Cohen said. Of the various retailing surveys chronicling the collapse of materialism, one from American Express found that consumers are more likely to excise certain friends and family members than their pets. “Dogs and pets are winning in this recession, ” said Kit Yarrow, a consumer psychologist and chairwoman of the psychology department at Golden Gate University in San Francisco. “The things that nurture us and make us feel cared for, they’ve been elevated in stature lately. All auxiliary people are out. ” While all that cutting back is good for consumers’ bank accounts, many insist it is even better for their souls. Like most everyone, Susan Wenner Jackson is shorter on cash. So are her friends and extended family. Buying more stuff simply didn’t make sense. “I don’t need another bath-and-body set, ” said Ms. Jackson, who left her job as a copywriter in Cincinnati in September. She became a freelancer and blogs at Workingmomsagainstguilt. com. What she does need is a night out with her husband. And so Ms. Jackson told her baby sitter, with whom she exchanges gifts, “I would just love it if you would keep the kids overnight one night. ” As for her family — attention Jackson family members: please cease reading now — Ms. Jackson plans to give them photographs of her children (taken by her photographer husband) in frames decorated by her 3 -year-old daughter. “That will make them so happy, and it won’t cost us anything” Ms. Jackson said. The nascent frugality, she said, “forces you to be imaginative and create things that are meaningful. ”

Indeed, Deanna Duke, who lives in Seattle and writes about the environment and sustainability at Thecrunchychicken. com, said more of her readers are expressing a desire to make their own presents, even though they worry the recipients will think they cheaped out. “The biggest thing for people is getting over the mental fear, ” said Ms. Duke, who this holiday is doling out homemade jams, like a cinnamon-ginger-plum variety with the French aperitif Lillet, and an Indian masala-strawberry jam with pinot noir and port. American households are expected to spend an average of $390 on Christmas gifts this year, down from $418 last year, according to the Conference Board, a business research group. What consumers intend to spend often differs from what they actually spend. But November’s decline in sales at nearly every major chain — be it Saks, Macy’s or Dillard’s — made clear that shoppers remain cautious. “This year I’m definitely limiting the list a little more than I usually do, ” said Karen Rose, a mother of two who works at the California Culinary Academy. Instead of exchanging gifts, her family and friends are writing coupons that entitle one another to treats that play to their talents, be it back rubs or furniture painting. Ms. Rose and her siblings made similar coupons when they were children. “This year it’s coming back with gusto because it’s pretty tight for everybody now, ” she said. The return to simplicity, family and do-it-yourself projects is reflected in the purchases people are opening their wallets for. The International Council of Shopping Centers said last month that with consumers spending more time at home amid the recession, gifts related to cooking and home entertainment are doing well. Others appear to be following the “it’s the thought that counts” maxim. A survey commissioned by the Internet retailer Cardstore. com suggests that some 20 percent of shoppers plan to save money by sending a greeting card instead of a gift. Retailers, certainly, are doing anything they can to drum up sales, even if the gift costs $1. 95. In a recent commercial for Hallmark, an adult daughter leaves a card for her mother on a kitchen counter, then tells her in person, “We couldn’t have made it through this last year without you, Mom. ” Next comes the narrator’s voice: “This year, appreciation may be the best gift of all. ” Appreciation costs a little more for those sending the new digital card from American Greetings and Target. The card, at $19. 99, holds up to 50 digital photographs that can be viewed as a slide show, and the sender can record a personal greeting.

Retailing industry professionals are divided about whether this penury is any more permanent than the 76 -foot-tall Norway spruce in Rockefeller Center. A report published last month by the American Customer Satisfaction Index said that there was little evidence in favor of a sea change in spending habits, noting that the 1990 -91 recession “suggests that consumer memory is short. ” However long the frugality lasts, this year you probably don’t have to feel guilty about trimming the gift list. “I understand, ” said Ms. Shtainer, the real estate broker. “I don’t expect anything from anyone this year. ”

The Bastille Day by Adam Klappholz July 14, 2009, 5: 00 PM Have a newsworthy cocktail hour with VF Daily’s current-events-inspired concoctions. Today’s cocktail honors Bastille Day, which commemorates the storming of the Bastille, a Parisian prison, on July 14, 1789. The event precipitated the French Revolution and led to the modern French state. The Bastille Day 4 oz. Lillet Blanc 3/4 oz. Bols triple sec Brut champagne Orange slice Pour Lillet over ice in a cocktail glass. Top with triple sec, and then add champagne. Garnish with an orange slice.