Toshiba Quality – Best Business Value – Course Module 1: Toshiba Quality – Best Business Value TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 1
Course Module 1 - Objectives The Course Module on Toshiba Quality has 4 main objectives: n to explain why quality notebooks are important for business professionals n to identify how Toshiba delivers quality notebooks n to highlight the technology benefits and business value of quality notebooks n to provide selling tips by highlighting some user scenarios This Course Module should take you approximately 30 minutes to complete, after which you can proceed to the Quiz. Successful completion of the quiz is the first step towards your certification. Good luck! TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 2
Course Module 1: Toshiba Quality – Best Business Value Course Module 1 presents Toshiba Quality – Best Business Value. The purpose of this module is to explain the business value of Toshiba quality notebooks. n Lesson 1 – Why are quality notebooks important for business users? n Lesson 2 – How does Toshiba deliver quality in its notebooks? n Lesson 3 – What are the advantages of quality notebooks? n Lesson 4 – Selling Tips TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 3
Toshiba Quality: Best Business Value – Lesson 1 Why are quality notebooks important for business users? TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 4
Why does quality matter to business notebook users? Why is quality important to business notebook users? A mobile working environment can present certain challenges to business users, such as more wear and tear on their notebooks and an increased risk of downtime. These problems can lead to unnecessary time and money spent for IT services and decreased productivity for the business as a whole. Quality notebooks decrease the problems that business notebook users can encounter, maximising their uptime and resulting in business value for the company. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 5
Why does quality matter to business notebook users? What do business notebook users think about quality? “Quality” a priority for business notebook users In a recent survey of business notebook users, quality was ranked as the top criterion in buying a notebook. How do quality notebooks benefit mobile business users? High quality notebooks, which focus on resolving the issues mobile business users face, lead to better business value. Increased efficiencies and lower costs are essential for businesses to maximise their competitive edge. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 6
Why does quality matter to business notebook users? Why Quality Matters. . …For End User … For IT Staff … Business Value Reduced risk of notebook failures Greater productivity Reduce the number of replacement/ loaner notebooks needed Minimise costs while maximising worker productivity Reduced downtime Greater efficiency More time spent on improving IT services Improved efficiencies across the business Reduced risk of data loss Greater productivity and efficiency Less time/money spent on data recovery Vital business data and documents Reduced time/money spent on service calls Maximise uptime and productivity Reduced IT costs Cost savings and productivity gains TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 7
Models of high quality notebooks The Toshiba Tecra A 8 and Toshiba Satellite Pro A 120 are examples of high quality notebooks. They provide a durable platform and innovative features for advanced security, enhanced protection and easy connectivity. Sample Tecra A 8 and Satellite Pro A 120 Features HDD cover with shock absorbers a more resistant keyboard TOSHIBA E-LEARNING CENTRE Business Value reduced downtime and greater productivity protection of internal components, leading to reduced IT costs MODULE 1: Toshiba Quality – Best Business Value 8
Toshiba’s approach to quality What is Toshiba’s approach to quality? In order to deliver business value, Toshiba starts with the customer and the customer’s needs. There are several steps in this complex process, including: • customer surveys • focus groups • analyst data • feedback from the services and support group • reseller/channel surveys • input from product managers who talk to clients TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 9
Toshiba quality: customer-centric What is an example of a product that was developed as a result of customer surveys? Toshiba Easy. Guard is an example. In a customer survey, business users were asked to identify their top mobile computing concerns. They identified security, protection and connectivity as the top three concerns. Toshiba Easy. Guard was developed in response to these concerns. The chart on the next slide highlights some of the Toshiba Easy. Guard features that meet the customer-identified concerns for mobile computing. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 10
Toshiba quality: customer-centric Customer Concern Security Protection Connectivity TOSHIBA E-LEARNING CENTRE Examples of how Toshiba Easy. Guard meets the concern • Trusted platform module (TPM) • Fingerprint reader • the Viewing Angle Control Filter (VA CF) LCD • Toshiba RAID • Toshiba Anti-theft Protection Timer • Shock Protection Design • Toshiba Config. Free. TM • the Diversity Antenna • Toshiba Wireless Key Log-on MODULE 1: Toshiba Quality – Best Business Value 11
Toshiba Quality: Best Business Value – Lesson 2 How does Toshiba deliver quality in its notebooks? TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 12
Toshiba quality stems from: 1. Research and design 2. Quality in product design 3. HALT testing 4. Toshiba testing 5. External verification: TÜV testing TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 13
Toshiba quality - research and design What is Toshiba’s role in research and design? Toshiba is an industry leader in research and design. Toshiba’s global research teams account for 11, 000 patent applications per year. Some of the key technological developments that have resulted from this research and design include: n the world’s first audio-visual personal computer (AV–PC) n the world’s smallest 1. 8 -inch hard disk drive n the first commercial notebook computer with integrated Wi-Fi and Bluetooth™ capabilities n TOSHIBA E-LEARNING CENTRE the world’s first HD DVD player MODULE 1: Toshiba Quality – Best Business Value 14
Toshiba quality - research and design Where are Toshiba’s research teams, and what do they do? Toshiba has key research facilities in Japan, China, the United States and Europe. The research conducted in these facilities addresses a number of fields. For example, Toshiba has research labs that are devoted to: • wireless and network technologies • human interface • LSI (Large Scale Integration) circuit development and storage • Nano materials and devices TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 15
Toshiba quality - research and design What are the European research facilities? There are two research laboratories within Toshiba Research Europe Ltd. (TREL) • the Cambridge Research Laboratory (CRL) in Cambridge and the • Telecommunications Research Laboratory (TRL) in Bristol. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 16
Toshiba quality - research and design The CRL has three research teams: • the Quantum Information Group, which is researching the application of quantum physics to information technologies • the Speech Technology Group, which is developing speech recognition and synthesis systems • the Computer Vision Group, which is being launched in 2006 CRL in Cambridge TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 17
Toshiba quality - research and design The TRL has two research teams: • the Wireless Systems Group, which is researching communications technologies for high performance wireless and mobile networks • the Reconfigurable Systems Group, which investigates the architectures, frameworks and systems to support such networks TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 18
Toshiba quality - research and design What research is Toshiba conducting in mobile computing? Toshiba is currently researching: • HD DVD in the Qosmio AV notebook PC • fuel cell technology, which could double existing battery life • innovative screen technologies that will provide customers with larger, lighter and brighter monitors as well as flexible, retractable screens TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 19
Toshiba quality - quality in product design How does Toshiba ensure quality in product design? Continuous improvement to product features underlies Toshiba product design philosophy. This philosophy entails: • conducting customer surveys and focus groups • getting input from global product design/engineering teams • conducting innovative research and development • adhering to industry computing standards, such as Wi-Fi and Bluetooth • manufacturing environmentally-friendly products through Ro. HS (Restriction of Hazardous Substances) compliance TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 20
Toshiba quality - quality in product design Examples of design features that have resulted from continuous improvement The 3 D Accelerometer detects when the notebook is suddenly moved or dropped and quickly parks the HDD in order to safeguard user data. The increased size and thickness of the HDD dome protection means that the case is now 1. 44 times stronger, resulting in 45 to 55% less HDD bending. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 21
Toshiba quality - HALT testing What is HALT testing? In HALT (Highly Accelerated Life Test) testing, notebooks undergo a variety of stress tests that simulate the challenges a notebook will face during its lifetime. For example, notebooks receive repetitive shock vibrations and exposure to extreme temperatures (under -25 o C and above 70 o C) in the HALT testing chambers. HALT testing chamber TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 22
Toshiba quality - HALT testing Why do notebooks undergo HALT testing? Accelerated lifecycle testing is a key factor in identifying and isolating possible quality issues during notebook development. The notebooks that undergo this testing are more durable and less likely to suffer hardware failures during their lifecycles. The Tecra A 8 and Satellite Pro A 120 were both developed using HALT testing. View a video of HALT testing. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 23
Toshiba quality - Toshiba testing Why does Toshiba conduct its own testing of notebooks? Rigorous internal testing in the design and manufacturing processes helps to verify that Toshiba notebooks meet the highest quality standards. The chart on the following slides lists the tests Toshiba performs and how they ensure high quality. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 24
Toshiba quality - Toshiba testing Toshiba internal test What it looks like Electronic shock test How it ensures quality Electronic shocks to the palm rest, LCD, keyboard and expansion ports ensure that the notebook works even if subjected to shocks or electronic disturbance. View a video. Keyboard endurance test This typing simulation test ensures that the keyboard can withstand the strain of daily use. View a video. Keyboard pressure test Testing the keystrokes ensures that the keyboard responds properly to input. View a video. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 25
Toshiba quality - Toshiba testing Toshiba internal test What it looks like HDD shock test How it ensures quality Testing the effects of sudden physical movement of the HDD ensures that it functions well even when subject to vibration, bumps or falls. View a video. HDD vibration test This test ensures that the HDD works well even when subject to a reasonable amount of vibration. View a video. System vibration test Using vibration tests on the running system ensures that the operating system works well even with a reasonable amount of vibration. View a video. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 26
Toshiba quality - Toshiba testing Toshiba internal test What it looks like Hinge open/close endurance test How it ensures quality Opening and closing the notebook several times during the day ensures that it is durable enough to withstand the wear and tear of daily usage. View a video. Drop off test This test ensures that the packed notebook is durable enough to withstand falls or drops during transport. View a video. Palm rest endurance Exerting pressure on the palm rest ensures a reasonable amount of endurance. View a video. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 27
Toshiba quality - Toshiba testing Toshiba internal test What it looks like Display open/shut durability How it ensures quality Repeatedly opening and closing the lid ensures that the notebook PC chassis, LCD panel and hinge(s) will not be damaged when the panel is open and shut. View a video. Pinpoint pressure test Applying pinpoint pressure to various areas of the notebook casing ensures that the notebook is durable enough to withstand pinpoint pressure for enhanced mobile use. View a video. Drop test In this test, the notebook is dropped repeatedly. It ensures that the notebook is durable enough to withstand sudden drops or falls. View a video. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 28
Toshiba quality - external verification: TÜV testing What is TÜV testing? TÜV is a German public safety organisation. It completes third-party, neutral testing to verify Toshiba claims of quality. Toshiba Easy. Guard Claim TÜV test Result Notebooks will work even when up to 50 m. L of water is spilled on the keyboard. TÜV poured up to 50 m. L of water on the spill-resistant keyboards of Toshiba notebooks. The TÜV test verified Toshiba’s claim. Notebooks will work even when dropped from heights of up to 70 cm on any of their 4 sides. TÜV conducted the drop test on Toshiba notebooks from a height of 70 cm. The TÜV test verified Toshiba’s claim. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 29
Toshiba Quality: Advantages of quality notebooks– Lesson 3 What are the advantages of quality notebooks for business users? TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 30
Toshiba quality: advantages of quality notebooks What is Toshiba’s quality model for best business value? Toshiba’s model for best business value, which benefits business notebook users, includes: 1. Enhanced data security 2. Advanced system protection 3. Enhanced connectivity 4. Improved efficiencies 5. Business value TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 31
Advantages - enhanced data security How do business notebook users benefit from enhancements to data security? Threats to data increase as mobility increases. Toshiba Easy. Guard features deliver enhanced system and data security. Specifically, the Secure element provides greater security to business notebook users by: • securing business and critical data against theft, viruses, worms, Spy. Ware or corruption • protecting company value • saving unnecessary IT costs • maximising productivity • preventing unauthorised access TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 32
Advantages - enhanced data security Sample Toshiba Easy. Guard enhancements to security The key “safety box” combines data encryption software with hardware protection through the use of TPM (Trusted Platform Module). The “Fingerprint Reader” allows users to identify themselves with a simple scan of their fingerprints. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 33
Advantages - advanced system protection How do business notebook users benefit from enhancements to system protection? The risk of damage (e. g. , from drops or falls) increases as mobility increases. Toshiba Easy. Guard features assure maximum uptime. Specifically, the protective design features (e. g. , shock protection) and the Protect & Fix element benefit business notebook users by: • ensuring maximum uptime and productivity • keeping IT costs to a minimum • protecting data in case of theft or accidental fall • providing greater durability • improving product lifecycle TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 34
Advantages - advanced system protection Sample Toshiba Easy. Guard enhancements to protection The shock absorbers protect system components and critical data when a notebook is dropped. The spill-resistant keyboard gives users several minutes to save their data and turn off their systems in case of accidental spills (up to 50 m. L). TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 35
Advantages - enhanced connectivity How do business notebook users benefit from enhancements to connectivity? Toshiba Easy. Guard features and software utilities ensure easy and reliable wired and wireless connectivity. Specifically, the enhancements to connectivity benefit business notebook users by: • providing real-time access to business data anytime, anywhere • enhancing collaboration • improving customer responsiveness • increasing productivity • decreasing IT workload (i. e. , users are self-sufficient) TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 36
Advantages - enhanced connectivity Sample Toshiba Easy. Guard enhancements to connectivity Toshiba’s Config. Free™ utility makes it easy to manage wired and wireless connectivity (e. g. , one of the components is a wireless radar). Two Wi-Fi™ antennae in the top lid of the LCD ensure that signal reception is not interrupted by the user or the office environment. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 37
Advantages - improved efficiencies Improved Efficiencies High-quality notebooks lead to increased personal productivity for the business user and enhances the overall agility of the business. The improved efficiencies that high-quality notebooks provide to business users and that result in a more competitive business include: increased uptime increased personal productivity enhanced communication and collaboration highly reliable mobile working reduced IT support costs and easy upgrades TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 38
Advantages - business value Business Value Business value goes beyond cost models to examine the overall impact of IT investment on business effectiveness. High-quality notebooks lead to business value through: • reduced costs • lower TCO (Total Cost of Ownership) • improved ROI (Return on Investment) • improved business effectiveness TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 39
Advantages - business value Reduced Costs High quality notebooks lead to cost savings in a variety of ways, including: • reduced costs for IT services (e. g. , Toshiba’s Shock Protection system protects notebooks from damage) • reduced costs for IT support (e. g. , easy connectivity makes users more self-sufficient) • lower capital costs (e. g. , robust notebook design means an extended lifecycle) TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 40
Advantages - business value Lower TCO (Total Cost of Ownership) The TCO model measures the effectiveness of IT investment by considering the initial purchase price, repairs, maintenance, upgrades, service and support, networking, security, user training, etc. TCO model consideration Tecra A 8 and Satellite Pro A 120 Purchase price • competitive purchase prices Repairs • protective enhancements (e. g. , shock absorbers) lead to less damage and lower repair costs Maintenance • robust design means less wear and tear and lower maintenance costs Networking • easy connectivity maximises productivity and lowers costs for IT support services Security • data protection from theft, corruption and loss reduces costs required for data recovery TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 41
Advantages - business value Improved ROI (Return on Investment) High quality notebooks contribute to several factors that increase a company’s ROI, including: • increased productivity (e. g. , security and protective enhancements reduce service calls and increase personal productivity) • enhanced competitive advantage (e. g. , easy wireless networking enhances communication and collaboration) • greater effectiveness (e. g. , easy access to data anytime, anywhere leads to better decision making ) TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 42
Advantages - business value Improved Business Effectiveness A high quality mobile working experience improves business effectiveness through: • flexible working tools • faster delivery time • shorter response time • better decision making • improved productivity TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 43
Toshiba Quality: Selling Tips– Lesson 4 Selling Tips TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 44
Toshiba quality: selling tips Selling Tips This lesson describes some user scenarios to highlight how a mobile business user might benefit from a high-quality notebook. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 45
Selling tips – user scenarios Reliable mobile working Personal productivity soars because one can work anywhere, anytime. Robust, high-quality notebooks deliver best business value because they are less prone to hardware failure and offer features to enhance mobile working. Enhanced communication and collaboration Mobility within the office increases productivity. Ad hoc meetings can become more productive as access to enterprise data lets teams and colleagues work to their fullest. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 46
Selling tips – user scenarios The competitive advantage Enterprises gain a competitive edge with reliable equipment, which is not only robust but also allows for easy connectivity to wireless networks and provides prolonged operating times. Reduced IT support costs and easy upgrades Quality notebooks are enhanced with diagnostics utilities and easy-to-remove components for simplified repairs and upgrades. The result is significant IT savings. TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 47
End of Course Module 1 You have finished Module 1 of the Toshiba Quality course stream. Now it is time to proceed to the online quiz consisting of 10 multiple choice questions. These questions are based on the three lessons you have just completed and will test your knowledge of Toshiba quality. Successful quiz participants will receive a module certificate for Toshiba Quality. Good luck! TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 48
Toshiba quality: further reading General Information Toshiba Easy. Guard Toshiba Tecra A 8 (Go to White Paper) Toshiba Satellite Pro A 120 (Go to White Paper) TOSHIBA E-LEARNING CENTRE MODULE 1: Toshiba Quality – Best Business Value 49
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