Скачать презентацию Topics covered Recommended Reading Media Relations
433dd1069afd19ba5cf5316dc8d29bce.ppt
- Количество слайдов: 62
Topics covered
Recommended Reading
Media Relations
Agenda Setting Theory
The Influence of Agenda Setting
Media can put issues on the agenda
Media Relations
Characteristics of the PR/journalist relationship
PR / journalist relationship & soundbites
Why the strong relationship?
Impact of PR on the news production process
Gallup survey (1991)
PRCA survey (1994)
Media as the fourth estate
Balance of power?
Media Relations for an organisation - What’s the role?
Media relations plans
Media Relations plans
Developing media strategy
Developing media strategy
Developing media strategy
Developing media strategy
Developing media strategy
Understanding the news media
What is news(worthy)?
What is news(worthy)?
Definition of news
What is news(worthy? )
What is news(worthy)?
What is news(worthy)?
Take some examples
Final tests of newsworthiness
News for an organisation can be
Essential points to know about the media
Where to look for this info?
Hollis PR directory
Benn’s media directory
Getting it right: What do journalists want?
Timeline of reporting
More questions of speed and timing
Examples
Scheduling
Honesty is the only policy!
Journalists are …
No such thing as no comment
No comment - no story? ?
Further ideas how to get into journalists good books
Access to the organ grinder
Access to the organ grinder
Further ideas to get into the media
Further ideas to get into the media
