TOP TOOLS for Global Professionals: Global Alliances Committee Presented by: Eleonore Rojas Principal Product Manager, Move Inc.
One Year Anniversary of the Site
REALTOR. com® International Then. . November 2011 Listings from 11 countries Now. . October 2012 Listings from 33 countries 300% increase in countries represented 800, 000 International Listings 1, 600, 000 International Listings 2 X the amount of International listings Zero Traffic Domestic & International Traffic 3700% increase in traffic to REALTOR. com® International since January 2012 Internal Reporting for REALTOR. com ® International, October 2012 Omniture, Site Catalyst Reporting for REALTOR. com ® International site traffic October 2012
Then. . Countries Present Brazil, Bulgaria, Croatia, France, Italy, Portugal, Romania, Serbia, Slovakia, Spain, United States
Now. . Countries In Discussion Coming Soon Present Now Andorra, Austria, Bahamas, Brazil, Bulgaria, Costa Rica, Croatia, Salvador, Germany, Argentina, Aruba, Belize, Czech Republic, Dominican Republic, El Cyprus, Dominican Grenada, Guatemala, Ireland, Israel, India, Italy, Jamaica, Latvia, Malta, Mexico, Republic, France, Greece, Honduras, Malaysia, Nicaragua, Panama, Russian Federation, Sri Lanka, South Africa, Zealand, Philippines, Poland, Portugal, Morocco, Netherlands Antilles, New Turkey, Uruguay, Virgin Islands (British)Romania, Saint Lucia, Serbia, Slovakia, Spain, Switzerland, Thailand, United States
REALTOR. com® International Traffic Omniture, Site Catalyst Reporting for REALTOR. com ® International site traffic January-October 2012
What Languages are Being Used the Most? Top | Non-English Languages Used on REALTOR. com® International Spanish Chinese German Russian French Portuguese Italian Dutch Korean Japanese
Why is the Global Market Important to U. S. REALTORS®? Last year sales of residential property to international clients accounted for $82. 5 Billion in the U. S. 1 A $16. 1 Billion increase over previous year (24% increase year over year). 27% of REALTORS® report working with an international client in the past year. 1 U. S. and international exposure of your listings – included free – on the most engaging real estate site in the U. S. 1 2 National Association of REALTORS ® Profile of International Home Buying Activity, 2012 Omniture Site Catalyst, 2011 -2012
Why is REALTOR. com® International Important to Global Real Estate Professionals? 17+ million unique visitors to REALTOR. com® sites each month 1 Over 1 million unique international visitors to REALTOR. com® 3 Over 1. 6 million international listings and over 3 million domestic listings displayed in REALTOR. com® International 2 Comparing June 2011 with June 2012, we saw a 40 percent increase in searches from other countries on REALTOR. com® and REALTOR. com® International combined 4 Com. Score, Media Metrix, Key Measures Report, September 2012 REALTOR. com® internal reporting November 2012 Omniture, Site Catalyst Reporting for REALTOR. com ® International site traffic October 2012 4 Omniture, Site Catalyst Reporting for REALTOR. com ® International site traffic June 2011 June 2012 1 2 3
Global Consumers Searching on REALTOR. com® Toolkit Tip - More information: rltr. cm/narglobal 1
National Association of REALTORS® Statistics NEW YORK Immigrants admitted in 2011: ILLINOIS 148, 426 Immigrants admitted Citizens naturalized in 2011: 76, 603 in 2011: FLORIDA 38, 325 Top 5 immigration origination Immigrants admitted in 2011: Citizens naturalized in 2011: 29, 133 countries: China, Dominican 109, 229 Top 5 immigration origination Bangladesh, Jamaica, India Republic, Citizens countries: Mexico, India, China, naturalized in foreign Countries with highest 2011: 87, 309 Top 5 immigration origination Philippines, Poland direct investment employment: countries: Countries with highest foreign Cuba, Haiti, Colombia, United Kingdom, France, Germany, Jamaica, direct investment employment: Venezuela Switzerland, Canada NEVADA Countries United Kingdom, Japan, Germany, with highest foreign Top export partners: Canada, Hong Immigrants admitted in 2011: direct investment employment: France, Canada Kong, United Kingdom, Israel, 10, 803 United Kingdom, Canada, Japan, Top export partners: Switzerland Canada, TEXAS Citizens naturalized in 2011: 6, 791 Germany, Mexico, China, Australia, Brazil France Immigrants admitted in 2011: Top 5 immigration origination Top export partners: Switzerland, 94, 481 countries: Mexico, Philippines, Cuba, Brazil, Venezuela, Canada, Colombia naturalized in 2011: 52, 927 Citizens China (PRC), Ethiopia Top 5 immigration origination Top export partners: Switzerland, countries: Mexico, India, Vietnam, Canada, China, CALIFORNIA Mexico, Japan China, Philippines Immigrants admitted in 2011: Countries with highest foreign 210, 591 direct investment employment: Citizens naturalized in 2011: United Kingdom, France, Germany, 151, 183 Netherlands, Canada Top 5 immigration origination Top export partners: Mexico, countries: Mexico, China, Canada, China, Brazil, Netherlands Philippines, India, Vietnam Countries with highest foreign direct investment employment: Japan, United Kingdom, Switzerland, France, Germany Top export partners: Mexico, Canada, China, Japan, South Korea Toolkit Tip - More information: rltr. cm/narglobal 2
The Changing Consumer Connection Re-imagination of Communication Landlines Source: Mary Meeker, KPCB
Texting Overtakes Talking in the UK
929 Million Mobile Subscribers in India
Mobile Listing Marketing Deliver your clients information about international listings, anytime & anywhere. Agents are able to print listing brochures, complete with a QR code, in any of the 11 languages featured on REALTOR. com® International.
Hyper. Social™ Connections Almost 90% of buyers would recommend their agent right after closing 1 Get recommendations from your past clients and share them on, major sites like Facebook and Twitter. Since the unveiling, over 20, 000 agents have signed up to get their free tools 5, 000 recommendations have been written by consumers Toolkit Tip - More information: socialbios. com/create 1 National Association of REALTORS ® Profile of Home Buyers and Sellers, 2011
Hyper. Social™ Connections
Mission REALTOR. com® connects real estate professionals with consumers to promote home ownership globally Everywhere Every Device All the time
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