Скачать презентацию Tonik Health Plans Tonik 3 affordable
11e31ab647f5f7d7080ade2bce9b4b11.ppt
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Скачать презентацию Tonik Health Plans Tonik 3 affordable
Скачать презентацию Tonik Health Plans Tonik 3 affordable
Tonik Health Plans
Tonik § 3 affordable health plans from Blue Cross Blue Shield of Georgia § Targeted to 20 something's § Simplified benefit and design § Online enrollment
Why Tonik? § Segment the market § The uninsured are a diverse group; one size won’t fit all. § 40, 000 uninsured between 19 -29 in Georgia § Process § § § Determined our target market Engaged outside research group Multiple methods of data collection Extensive focus group work Built plan/process around findings
Why Tonik? § Whether you call them “Echo Boomers, " "Generation Y" or “Millennials, " they already make up nearly one-third of the U. S. population, and already spend $170 billion a year of their own and their parents' money.
Mature Mavericks § No longer covered under a family policy § Not yet established in the workforce § Healthy, not overly preoccupied with health care § In the process of discovering themselves and experiencing life first-hand § Want to be seen as independent and responsible
Mature Mavericks § § § Prefer instant gratification Use internet as resource Individuality and quality of life are big It’s about health vs. health insurance Most are healthy
What did our research uncover? § Why aren’t they buying health insurance? § Costs too much § It’s complicated § Tendency to procrastinate
What did they want in a plan? § Comprehensive § Head-to-toe coverage § Not just about a Product Service § § Online Easy to use Instant decision In their language
Solution = Tonik § § An original approach to health insurance A new way of talking A new way of connecting A new way of applying
Solution = Tonik § Tonik appeals to target on emotional and logical levels § § § § Independent Confident Peer Irreverent Straightforward Affirming and Positive Approachable
Solution = Tonik § Easy § Head-to-toe coverage for about $100 § Procrastination - Wait and see § The combination of easy to buy and affordable coverage § Confusion - Head in the sand § Communicating in their language means they will listen, not tune out § Three simple health plans; it’s straight-up!
Solution = Tonik § Reasons to buy § Their parents have less to complain about, have less to point out as another sign of adolescent behavior § Peace of mind § Being a responsible adult
What about the benefits?
Tonik Benefits Thrill Seeker Part-Time Daredevil Calculated Risk Taker Annual Deductible $5, 000 $3, 000 $1, 500 Annual Out-of. Pocket Max $5, 000 $3, 000 $1, 500 $20 4 visits/year $30 4 visits/year $40 unlimited visits Doctor Visit Copay $0 Deductible Lifetime Covered Charges Inclusive of covered services, like lab work and X-rays, received in the doctor’s office during the office visit $5, 000
Tonik Benefits Prescription Generic/Brand subject to $2000 deductible Emergency Room $0 Deductible Thrill Seeker Part-Time Daredevil Calculated Risk Taker $10/$30/$50 Generic/ Brand formulary/ Brand non-formulary $100 Inclusive of all services received in the ER In/Outpatient Hospital $0 after deductible In/Out Professional Services $0 after deductible There is no maternity coverage on any of the Tonik plans.
Tonik Benefits Dental and Vision Services Included in all Tonik plans §Cleanings, Exams, $0 Deductible X-rays In Network Annual Deductible Annual Maximum §Fillings $25 $500 Benefit 80% §Exam, Glasses, Contacts $50 Benefit $0 Deductible
Tonik Rates 19 -29 year olds Thrill Seeker Part-Time Daredevil Calculated Risk Taker Annual Deductible $5, 000 $3, 000 $1, 500 Rates $61 - $101 $66 - $109 $100 - $170 Prices depend upon where your client lives, their age, gender and medical history.
Tonik is Getting Noticed!
Tonik is Heard in Georgia!
Tonik is Seen in Georgia! § www. yahoo. com § www. ajc. com § www. myspace. com
Agent Value § Online application from your website § Win business you didn’t have last year! § Auto-adjudication – instant answer § Capture more business faster! § 24/7 instant access § Business at your convenience and at your client’s!
Tonik Agent Toolkit
Conclusion § Increase your business immediately! § Tap into more contracts and commissions! § Capture an untapped market and enhance your market share!
Tonik. Sell the plans. Sell the experience.
Any Questions… Questions ?
Get Connected – It’s easy! Tonik is happening online… are you? Don’t miss out on this growing opportunity
Скачать презентацию Tonik Health Plans Tonik 3 affordable
11e31ab647f5f7d7080ade2bce9b4b11.ppt