TODAY Scales of tourism planning The

TODAY • Scales of tourism planning • The Life environment project • Case study Turkey

SCALES OF TOURISM PLANNING • Planning occurs on different scales: • National • Regional • Local

TOURISM PLANNING AT NATIONAL LEVEL • • Tourism policy Marketing strategies Taxation structures Investments policies Legislation Infrastructure development Transport systems & organizations Education, training and manpower programs

TOURISM PLANNING AT REGIONAL LEVEL • Sets of activities that deals with the development of tourism at regional level • It tends to be much more detailed & specific • Not possible to consider regional development as an isolated and independent issue • It must be considered in the scope with national development goals

TOURISM PLANNING AT LOCAL LEVEL • Tourism planning at local level adopts diverse forms • Forms related to organization of tourism resources, physical development and visitor management • However, recently local planning authorities have increasingly started to include concerns over social and environmental impacts of tourism in their local programs.

TOURISM PLANNING AT LOCAL LEVEL • Tourism planning at local level is extremely important. Why? • Planning at the local level is important if regions wish to deliver tourism experiences, which ensure satisfaction of both visitors and hosts.

THE LIFE ENVIRONMENT PROJECT • LIFE: financial instrument for the environment • introduced in 1992 • spearhead of EU’s environmental policy • 3 areas: – LIFE Nature – LIFE Environment – LIFE Third Countries

THE LIFE ENVIRONMENT PROJECT • Strategies and tools for sustainable tourism in the coastal areas of the Mediterranean • The Rimini Riviera (Italy) and Calvia (Spain) • biggest tourist catchment areas in Europe • 200. 000 hotel beds & 40. 000

SUSTAINABLE TOURISM • Combining economic aspects, social coherence, repect for the environment, tourist satisfaction. • Province of Rimini & Municipality of Calvia • + hoteliers association • + research institute • implement the LIFE environment project

OBJECTIVES • Making tourism a modern business capable of guaranteeing economic development while respecting the environment and capable of looking ahead. • Rimini: 2. 700. 000 arr. , 2. 500 hotels, 136. 000 beds • Calvia: 1. 700. 000 arr. , 170 hotels, 60. 000 beds

THE AIMS • Deseasonalise the offer • upgrading urban development • environmental quality certification systems • support actions by Tour Operators in environmental field • enhance cultural identities and roots

PARTICIPATION & ACTIONS • General participation: public bodies, private operators, associations, citizens, tourists • Actions: • Integrated coastal management plan • improvement of the environmental performance of T. O. • consciousness raising of tourists and T. O. • Local participation • Network