TO CHANGE BACKGROUND COLOR: “FORMAT” > “SHAPE” > “FILL”* WATCH 1 TV ONLINE Copyright © 2014 The Nielsen Company. Confidential and proprietary. EXTENDED SCREEN AUDIENCE MAGAZINE MOBILE CINEMA CROSS-PLATFORM VIDEO GAMES RADIO APP TABLET MUSIC *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. OVER THE TOP 1
WATCH 2 SOCIAL MEDIA PLAN Copyright © 2014 The Nielsen Company. Confidential and proprietary. TECHNOLOGY ACCESS PANEL GRP SERVER DIRECT RESPONSE/ CLICKS PROGRAMMING EFFECTIVENESS CONNECTED SERVERS DIRECT MAIL OPERATING SYSTEM OUT OF HOME 2
WATCH 3 ENEWSLETTER BLOG WEBSITE NEWSPAPER HEADPHONES Copyright © 2014 The Nielsen Company. Confidential and proprietary. REMOTE SPEAKERS TELEPHONE SMALL SCREENS SOFTWARE/ DISC/ DVD DESKTOP COMPUTER POWER SWITCH MOVIE THEATER CAMERA PRINT TO DIGITAL *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 3
WATCH 4 VHS FIXED TELEPHONY FAMILY USB BATTERY USE QWERTY PHONE Copyright © 2014 The Nielsen Company. Confidential and proprietary. SATELLITE TV METER COMIC BOOK DATA SESSIONS DOWNLOAD NETWORK COVERAGE VOICE CALL DATA DOWNLOAD SPEED *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 4
BUY 1 RETAIL (CPG) RETAIL (NON-CPG) Copyright © 2014 The Nielsen Company. Confidential and proprietary. E-COMMERCE SUPPLY CHAIN STORE ONLINE SHOPPING LOYALTY SHOPPER PRODUCT/ CATEGORY ASSORTMENT PRICING DEMAND SCANNING PANEL BRAND/ PORTFOLIO 5
BUY 2 APPAREL HOME DELIVERY PRODUCT MERCHANDISING SALES AND DISCOUNTS BEAUTY Copyright © 2014 The Nielsen Company. Confidential and proprietary. MOBILE SHOPPING STORE LAYOUT GROWER/ DISTRIBUTER MOTORCYCLE AUTO LUXURY GROCERY STORE AISLE EURO FRAGRANCES *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. PRICE TAG 6
Copyright © 2014 The Nielsen Company. Confidential and proprietary. BUY 3 YUAN AUTOMOTIVE INDUSTRY 7
WATCH/ BUY 1 SEGMENTATION PEOPLE Copyright © 2014 The Nielsen Company. Confidential and proprietary. ROI ADVERTISING DATA MARKETING PERFORMANCE INNOVATION NEUROMARKETING GENERIC REPORT GLOBAL PHOTOS 8
BUSINESS CONCEPTS 1 ALIGNMENT COMPARISON Copyright © 2014 The Nielsen Company. Confidential and proprietary. DEADLINES PLAYBOOK CONSULTING FINANCIALS PLANNING CONTENT IDEAS MEASURE CORE BUSINESS IMPACT INFORMATION INFLUENCERS 9
BUSINESS CONCEPTS 2 PROCESS IMPROVEMENT REAL TIME Copyright © 2014 The Nielsen Company. Confidential and proprietary. IDEATION/ DEVELOPMENT DATA UNIVERSE SOLVING WORKSHOPS AUDIT TACTICS WASTE REDUCTION CLOUD TEAMWORK TOOLS/ SKILL SET SAVING RFP 10
Copyright © 2014 The Nielsen Company. Confidential and proprietary. BUSINESS CONCEPTS 3 HUB 11
CORPORATE SOCIAL RESPONSIBILITY DIVERSITY EDUCATION GIVING/ PARTNERSHIP HUNGER/ NUTRITION SUSTAINABILITY Copyright © 2014 The Nielsen Company. Confidential and proprietary. VOLUNTEERING* *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 12
PEOPLE 1 TRIAD OF PEOPLE/ TEAMWORK PRESENTATION MEMORY WALKING PERSON SHOPPING TOGETHER Copyright © 2014 The Nielsen Company. Confidential and proprietary. FOCUS GROUPS/ MEETINGS FAMILIES LEADERSHIP TOTAL VIEW OF A CONSUMER EMOTIONS MALE OPTIONS ATTITUDE EMOTIONAL ENGAGEMENT FEMALE *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 13
PEOPLE 2 WORK FORCE VOTE BABY DEPTHINTERVIEWS Copyright © 2014 The Nielsen Company. Confidential and proprietary. RESONANCE HANDICAP CONTACT RUNNING *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. CHILDREN 14
FOOD & DRINK 1 SWEETS MEAT VEGETABLES CHEESE/ DAIRY MEAT/ FISH Copyright © 2014 The Nielsen Company. Confidential and proprietary. BAKERY/ BREAD MEAT/ DELI MEAT/ CHICKEN FRUIT/ CITRUS CHEWING GUM PRODUCE FRUIT/ BERRIES MEAT/ PORK JUNK FOOD/ CANDY *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 15
FOOD & DRINK 2 COFFEE/ CAFE MEAL BEER WINE SPIRITS Copyright © 2014 The Nielsen Company. Confidential and proprietary. SNACKS MIXED DRINKS SPICES OIL/ CONDIMENTS BOTTLE FANCY DRINKS CHILLED CABINET WATER DROPLET YOGURT TEA *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 16
FOOD & DRINK 3 KETCHUP/ CONDIMENTS COFFEE BEAN Copyright © 2014 The Nielsen Company. Confidential and proprietary. PROTEIN POWDER COFFEE CAPSULE ESPRESSO COFFEE PAD CANDY SPORTS DRINK 17
PACKAGING & HOUSEHOLD 1 BOXES HOUSEHOLD PRODUCTS BOTTLE TIN CANS BOWL Copyright © 2014 The Nielsen Company. Confidential and proprietary. SMALLER PACKAGING SQUEEZE BOTTLE AEROSOL SPRAY TOILET PAPER/ PAPER PRODUCTS BODY WASH/ BOTTLE FOOD CONTAINER BAR SOAP PUMP BOTTLE HOUSEHOLD CLEANER BATTERIES/ CONVENIENCE CATEGORY *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 18
PACKAGING & HOUSEHOLD 2 HOUSEHOLD CLEANER 3 CARTON PRODUCTS APPLIANCES BAG OF FOOD Copyright © 2014 The Nielsen Company. Confidential and proprietary. HOUSEHOLD CLEANER 2 CONTAINER OF FOOD/ ICECREAM BOTTLE FURNITURE REFRIGERATOR PET FOOD CANNED BEVERAGE JAR CLEANING TABLETS CAT FOOD *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 19
PACKAGING & HOUSEHOLD 3 BATHROOM MOUTH WASH_1 Copyright © 2014 The Nielsen Company. Confidential and proprietary. DOG FOOD MOUTH WASH_2 A SMALL SIZED BOX_1 A SMALL SIZED BOX_2 SHOWER TOOTH BRUSH SHAVING FOAM ROUNDER CREAM_CONTAINER BOTTLE_1 TOOTH PASTE CREAM_CONTAINER HAIR CONDITIONER FACIAL_WIPES *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 20
PACKAGING & HOUSEHOLD 4 Copyright © 2014 The Nielsen Company. Confidential and proprietary. BOTTLE_2 SHALLOW CONTAINER BOTTLE_3 HAIR CARE DEODORANT RAZOR SMALL SHALLOW BOX DAIRY CONTAINER 21
SPORTS SOCCER BASKETBALL Copyright © 2014 The Nielsen Company. Confidential and proprietary. BASEBALL GOLF TENNIS HOCKEY FOOTBALL RACING STADIUM *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 22
HEALTH & MEDICAL 1 HEALTH AND WELLNESS SYRINGE Copyright © 2014 The Nielsen Company. Confidential and proprietary. BRAIN CADUCEUS TOBACCO USE FAMILY MEDICAL MEDICINE STETHOSCOPE CIGARETTES PHARMACY EXERCISE/ WELLNESS EYE GLASSES/ VISION MEDICAL/ RED CROSS PILL BOTTLE *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. DENTAL CARE 23
Copyright © 2014 The Nielsen Company. Confidential and proprietary. HEALTH & MEDICAL 2 EXTRA STRENGTH MEDICINE 24
LOCATIONS & TRAVEL 1 RESTAURANT Copyright © 2014 The Nielsen Company. Confidential and proprietary. FOR RENT PUBLIC TRANSPORT LOCAL GEOGRAPHY LOCATION HOUSING APARTMENT OFFICE BUILDING CITY ESCALATOR AIRLINE/AIRPORT BOAT 1 BOAT 2 AMUSEMENT PARK 1 *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. AMUSEMENT PARK 2 25
LOCATIONS & TRAVEL 2 TRAVEL OPEN BRIDGE BUS Copyright © 2014 The Nielsen Company. Confidential and proprietary. HOTEL 1 VAN MOTORCAR TAXI TIRE 26
MEASUREMENT 1 COMPASS GRAPH INFLATION UNEMPLOYMENT RATE MIXTURE Copyright © 2014 The Nielsen Company. Confidential and proprietary. GAUGE RATINGS/SCALE EEG CHECKLIST SCORE CARD PIE CHART SORTING CALCULATOR *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 27
Copyright © 2014 The Nielsen Company. Confidential and proprietary. SYMBOLS & MISC. 1 *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 28
SYMBOLS & MISC. 2 CARDS/ OPTIONS PLAYING CARDS/ GAMES BINOCULARS/ ETHNOGRAPHY CALENDAR MISSING PIECE Copyright © 2014 The Nielsen Company. Confidential and proprietary. AWARD PUZZLE/ PERFECT FIT/ QUAL RESEARCH FUEL MILITARY STOP WATCH/ TIMING VISION/ OUR VISUAL IDENTITY COMMUNICATION/ OUR BRAND VOICE GIFT INFINITE LINK *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 29
SYMBOLS & MISC. 3 Copyright © 2014 The Nielsen Company. Confidential and proprietary. YEAR OF HORSE NIELSEN PRACTICE FRAMEWORK CHRISTMAS TREE CRYSTAL BALL BREAKTHROUGH MARRIAGE WHISTLE HASHTAG SNOWMAN STRENGTH EASTER ORNAMENT 30
SECURITY 1 Copyright © 2014 The Nielsen Company. Confidential and proprietary. SECURITY INSURANCE/ WEATHER INSURANCE/ SAFETY PASSWORD *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 31
NIELSEN Copyright © 2014 The Nielsen Company. Confidential and proprietary. SIMPLE OPEN INTEGRATED *These are grouped objects, if there are unexpected results when changing the background color, select only the circle shape before applying the new color. 32
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