Tiffany & Co
Tiffany & Company (known colloquially as Tiffany or Tiffany's) is an American worldwide luxury jewelryand specialty retailer, headquartered in New York City. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, as well as some leather goods. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.
History In 1837, he and John Young started the company Tiffany & Young, which sold upscale merchandise and jewelry. After adding J. L. Ellis as a partner in 1841, Tiffany bought his partners' shares in 1853 and renamed the store Tiffany & Co. By 1868, Tiffany had four stores, a number that would grow to more than 200 by 2013.
TIFFANY BLUE BOX From the moment of appearance the knowable blue small box of Tiffany Blue Box overmastered the hearts of people in the whole world. Not who another, as Charles Lewis accepted Tiffany important decision: the cherished blue small box can be got only at the purchase of jewelries of Tiffany. In the shop-window of shop on a busy street or in hands - Tiffany Blue Box does not abandon indifferent and incarnates in itself elegance, эксклюзивность and mastery executions becoming part of legendary heritage of Tiffany.
STORES The Company's operating segments are as follows: the Americas region includes sales transacted in TIFFANY & CO stores in the United States, Canada, Mexico and Brazil, the Asia-Pacific region locations in Australia, China, Hong Kong, Korea, Macau, Malaysia, Singapore and Taiwan, Japan, and Europe stores in Austria, Belgium, Czech Republic, France, Germany, Ireland, Italy, The Netherlands, Spain, Switzerland, and the United Kingdom.
Advertising After the initial "Blue Book" Tiffany catalog was published in 1845, Tiffany continued to use its catalog as an advertisement strategy. The Tiffany catalog is one of the first catalogs to be printed in full color and was free until 1972. Tiffany's mail-order catalogs reached 15 million people in 1994. Tiffany also produces a corporate gift catalog each year, and corporate customers purchase Tiffany products for business gift-giving, employee service and achievement recognition awards, and customer incentives. In addition to the mail-order catalog, Tiffany displays its advertisements in many locations, including bus stops, in magazines and newspapers, and online. Tiffany routinely places ads in Vanity Fair, The New York Times Magazine, Architectural Digest, Money, Conde Nast Traveler, Black Enterprise, and Texas Monthly.
Products For years work of Tiffany & Co. presented to the world not only the diamonds of dizzy beauty but also blinding constellation of the coloured jewels earlier known to nobody.
Fragrances In the late 1980 s, Tiffany & Co. ventured into the fragrance business. Tiffany for women was launched in 1987, a floral perfume for women by perfumer Francois Demachy. At $220 per ounce, "Tiffany" was successfully marketed by major department stores across the United States. [37] Two years later, Tiffany for Men was launched in 1989 and developed by perfumer Jacques Polge. The bottle for both the men's and women's fragrance were designed by Pierre Dinand. Currently, Tiffany continues to produce the core fragrance product for men and the product for women.
SPORT TROPHIES The trophies of Tiffany occupy the special place in history of American sport. As early as 1860 Tiffany made the first trophy for horse gallops. In the wind-driven sport, horse gallops and ten of other types of sport a trophy of Tiffany is a desirable symbol of victory. In addition, Tiffany created staggerings specially for the winners of matches of the National football league, Main baseball league and Federation of basket-ball of the USA.
Yet at the beginning of the twentieth century of Tiffany overmastered the charm the whole world.
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