Tiffany & Co. Prepared by Daria Menshikova Production

Tiffany & Co. Prepared by Daria Menshikova

Production Since 1853 we produce luxury jewellery and silverware In our boutiques we sell: jewellery sterling silver crystal personal accessories leather goods

Structure of the company

History of brand Founded in 1837 by Charles Lewis Tiffany and Teddy Young At first operated as “Tiffany, Young and Ellis” Began from selling stationery items Since 1853 produces jewellery

Long-term strategy Internal growth - market development - product development - large advertising campaign

Key features of existing products

Main competitors

Solutions of the competition problem Release new kinds of product Improve the quality of present production Attract more customers by large advertising campaign Keep regular customers interested in our product

Our competitive advantages Responsible sourcing Industry leadership Charitable giving

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