Tiffany & Co. Prepared by Daria Menshikova Production
Tiffany & Co. Prepared by Daria Menshikova
Production Since 1853 we produce luxury jewellery and silverware In our boutiques we sell: jewellery sterling silver crystal personal accessories leather goods
Structure of the company
History of brand Founded in 1837 by Charles Lewis Tiffany and Teddy Young At first operated as “Tiffany, Young and Ellis” Began from selling stationery items Since 1853 produces jewellery
Long-term strategy Internal growth - market development - product development - large advertising campaign
Key features of existing products
Main competitors
Solutions of the competition problem Release new kinds of product Improve the quality of present production Attract more customers by large advertising campaign Keep regular customers interested in our product
Our competitive advantages Responsible sourcing Industry leadership Charitable giving
Thank you for your attention!
24898-tiffany_&_co.ppt
- Количество слайдов: 10

