Throw numbers at them.
Statistical Appeal Throw numbers at them.
Tell them they’ll be happier or scare them.
Tell them they’ll be happier or scare them. Emotional Appeal
Tell them everyone else is doing something so they should do it too.
Bandwagon Tell them everyone else is doing something so they should do it too.
Trick them by changing the subject or leading them off track.
Trick them by changing the subject or leading them off track. Red Herring
Have someone famous tell them.
Have someone famous tell them. Testimonial
Tell them that if it’s true in one situation, it must be true in others.
Tell them that if it’s true in one situation, it must be true in others. Sweeping Generalization
An attack on another company’s product
An attack on another company’s product Name Calling
Have an ordinary, regular person tell them.
Plain Folk Have an ordinary, regular person tell them.
Use the conclusion to try to prove the point.
Use the conclusion to try to prove the point. Circular Argument
Citing the opinion of or a study done by someone who has knowledge in a particular field
Citing the opinion of or a study done by someone who has knowledge in a particular field Expert Opinion
Try to change the minds of the public through the media.
Try to change the minds of the public through the media. Propaganda
Say the same thing over and over.
Say the same thing over and over. Repetition
Tell them that they are better than others so they deserve the best.
Tell them that they are better than others so they deserve the best. Snob Appeal
If such actions were not illegal, then they would not be prohibited by the law.
Circular Argument If such actions were not illegal, then they would not be prohibited by the law.
"I think there is great merit in making the requirements stricter for the graduate students. I recommend that you support it, too. After all, we are in a budget crisis and we do not want our salaries affected. "
Red Herring "I think there is great merit in making the requirements stricter for the graduate students. I recommend that you support it, too. After all, we are in a budget crisis and we do not want our salaries affected. "
The profit margin on HP's printer line has been a steady 25% for two years. We can assume, then, that the profits company-wide have also been 25%.
Sweeping Generalization The profit margin on HP's printer line has been a steady 25% for two years. We can assume, then, that the profits company-wide have also been 25%.
80% of people who use Colgate toothpaste report whiter teeth
Statistical Appeal 80% of people who use Colgate toothpaste report whiter teeth
A: He is mad right now. B: How do you know? A: Well, because he is really angry.
A: He is mad right now. B: How do you know? A: Well, because he is really angry. Circular Argument
The poll from Orange County shows the governor winning in a landslide. I guess he will also win across the state just as easily.
The poll from Orange County shows the governor winning in a landslide. I guess he will also win across the state just as easily. Sweeping Generalization
Remove all the worries about your children’s health. Give them Fresh Start chewable vitamins to ensure a healthy childhood.
Emotional Appeal Remove all the worries about your children’s health. Give them Fresh Start chewable vitamins to ensure a healthy childhood.
Our Clean Pro cleaning wipes remove all bacteria and germs from any surface in your house. Kleen Wipes, however, can only remove 25% of common household germs.
Name Calling Our Clean Pro cleaning wipes remove all bacteria and germs from any surface in your house. Kleen Wipes, however, can only remove 25% of common household germs.
An advertisement shows a librarian telling about how much she enjoys her new car.
Plain Folk An advertisement shows a librarian telling about how much she enjoys her new car.
Nine out of ten people who tried Green Leaf Daily Vitamin and Mineral tablets reported more energy throughout the day.
Nine out of ten people who tried Green Leaf Daily Vitamin and Mineral tablets reported more energy throughout the day. Statistical Appeal
A radio commercial keeps repeating the plumbing company's name over and over again.
Repetition A radio commercial keeps repeating the plumbing company's name over and over again.
An ad shows Barry Bonds, the famous baseball player, to advertise "Wheaties" cereal.
Testimonial An ad shows Barry Bonds, the famous baseball player, to advertise "Wheaties" cereal.
A television commercial boasts: Over 1, 000 copies sold! Don't be the last on your block to own it.
Bandwagon A television commercial boasts: Over 1, 000 copies sold! Don't be the last on your block to own it.
An ad in a magazine shows Britney Spears selling Pepsi Cola.
Testimonial An ad in a magazine shows Britney Spears selling Pepsi Cola.
A housewife is shown using Clorox in her laundry.
Plain Folk A housewife is shown using Clorox in her laundry.
A glamorous young woman is shown in a product ad for a popular lipstick.
A glamorous young woman is shown in a product ad for a popular lipstick. Snob Appeal
Everybody is voting for Alexander Rodgers, so you should too.
Bandwagon Everybody is voting for Alexander Rodgers, so you should too.
Dentists say new Colgate mouthwash is incredible at cleaning where brushing misses.
Expert Opinion Dentists say new Colgate mouthwash is incredible at cleaning where brushing misses.
High class businesses use only the Weston data storage program to secure their files and gain easy access to important information.
High class businesses use only the Weston data storage program to secure their files and gain easy access to important information. Snob Appeal
Would you like to put some joy back into your life? Take a Carnival cruise and experience real happiness and relaxation.
Would you like to put some joy back into your life? Take a Carnival cruise and experience real happiness and relaxation. Emotional Appeal
The people who caused that trouble were part of the union, so we know we can’t rely on any union members.
Sweeping Generalization The people who caused that trouble were part of the union, so we know we can’t rely on any union members.
All of the problems in our town are caused by those rednecks.
All of the problems in our town are caused by those rednecks. Name Calling
Did you hear that the attorney in that case is pushing for reform of the new laws on drunk driving, but he was once stopped for DUI himself?
Red Herring Did you hear that the attorney in that case is pushing for reform of the new laws on drunk driving, but he was once stopped for DUI himself?
Hurry to the store because you don’t want to be the only kid on your block with out Xbox One.
Bandwagon Hurry to the store because you don’t want to be the only kid on your block with out Xbox One.
Palmer’s Pastels are preferred by street mural artist Jaxon Groove.
Palmer’s Pastels are preferred by street mural artist Jaxon Groove. Expert Opinion
Bonner Eye Drops gets the red out. Bonner Eye Drops help reduce swelling and redness. If you want to eliminate puffiness and redness get Bonner Eye Drops. A drop a day will do it.
Bonner Eye Drops gets the red out. Bonner Eye Drops help reduce swelling and redness. If you want to eliminate puffiness and redness get Bonner Eye Drops. A drop a day will do it. Repetition
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