Three Tips for Downloads Nick Fortugno Co-Founder CCO

Three Tips for Downloads Nick Fortugno Co-Founder/CCO

#1 – You have one hour…

#1 – You have one hour… • The most important element is the trybefore-you-buy model.

#1 – You have one hour… • The most important element is the trybefore-you-buy model. • Players play the game for an hour for free. Then you have to get them to buy it.

#1 – You have one hour… • The most important element is the trybefore-you-buy model. • Players play the game for an hour for free. Then you have to get them to buy it. • Not easy – conversion rates hover less than 5% even on hit games.

#1 – You have one hour… Diner Dash Something in every level

#1 – You have one hour… Arcadia All the content in the 1 st hour

#2 – Your Mother is Your Friend

#2 – Your Mother is Your Friend • Downloadable games are primarily purchased by middle-aged women.

#2 – Your Mother is Your Friend • Downloadable games are primarily purchased by middle-aged women. • Other people play them (e. g. families), but middle-age women buy them.

#2 – Your Mother is Your Friend • Downloadable games are primarily purchased by middle-aged women. • Other people play them (e. g. families), but middle-age women buy them. • Content needs to reflect the concerns and interests of that audience.

#2 – Your Mother is Your Friend Carrie the Caregiver Family-Friendly Narrative

#2 – Your Mother is Your Friend Heavy Weapon Too Gamer (for downloads anyway)

#3 – Small Pond, Lots of Fish

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded.

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded. • Game design is hard, so lots

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded. • Game design is hard, so lots (and lots)

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded. • Game design is hard, so lots (and lots) of cloning

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded. • Game design is hard, so lots (and lots) of cloning (and lots).

#3 – Small Pond, Lots of Fish • Low production costs + rising market presence = oh so crowded. • Game design is hard, so lots (and lots) of cloning (and lots). • Distinguish yourself with some innovation.

#3 – Small Pond, Lots of Fish Build-a-Lot Original Play for Casual Space

#3 – Small Pond, Lots of Fish You Know Who You Are!

Nick Fortugno Co-Founder / CCO nick@rebelmonkey. com