This is the business plan template When

This is the business plan template. • When you are done, be sure to delete all generic text and formulas. • Add graphics and transitions. • Make sure all questions are answered in complete sentences. • Fill in all requested information. • Do your best! • I will reference this project on almost a daily basis. Be sure to use the time I give you to work on this project effectively. • This project is a major component of your final grade.

Business Name Entrepreneur’s Name Date

Business Profile • Explain your business and why you selected it chapter 1 • Write the mission statement of your business chapter 17 • Type of Business: – [Service, Retail, Manufacturing, Wholesale] – How will you satisfy a consumer need chapter 2

Core Beliefs (ch. 5)

Opportunity • chapter 4 List 3 reasons why this business is a good opportunity Qualifications • List at least 2 reasons why you qualified to manage this business

Legal Structure chapter 25 • [Is your business structure a Sole Trader, Partnership, Private Company, Public Company] • [Why did you choose your legal structure? ]

My Accounting System Plan (ch. 12)

Cost of Materials/Direct Labor chapter 2 Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) $ $ Total Direct Labor Per Unit Material Description Direct Labor Cost Per Unit (A)*(B) Cost/Total Quantity Total Material Cost Per Unit $ Cost Per Unit ($) $ Variable Costs Per Unit (shipping, commission, packaging) $ Cost of Sales Per Unit (labor +material+vc) $

Economics of 1 Unit chapter 9 Definition of One Unit Selling Price per Unit $ (A) Direct Labor Per Unit (if applicable) $ (B) Materials Per Unit(if applicable) $ (C) Total COGS Per Unit (B+C) $ (D) Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E) $ (F) Gross Profit Per Unit (A-F) $

Average Monthly Operating Costs Monthly Cost Entrepreneur’s Salary $ [enter fixed cost] $ TOTAL fixed costs $ Unforeseeon/Other Costs $ TOTAL Operating Costs $ Optional Type of Operating Cost chapter 9

Monthly Sales Projections chapter 13 [consider which month you will start your business] Month Units Sold January February March April May June July August September October November December Total= (Double click on chart to add information) Sales Assumptions: • Seasonality • Purchasing Behavior • Time Constraints of Entrepreneur

Projected Yearly Income Statement Selling Price Per Unit $ # of Units Sold $ Total Sales $ Less Variable Costs Total COGS $ Variable Costs $ Total Cost of Sales (Total Variable Costs) $ Gross Profit $ Less Fixed Costs USAIIRD $ Other Costs/Unforeseen $ Total Operating Costs $ Pre-Tax Profit $ Less Estimated Taxes @20% $ Net Profit $ chapter 13

Start-Up Investment Entrepreneurial hours needed for start-up (A) Wage you pay yourself (B) chapter 14 Total start-up time investment (A*B) $ Item $ Where I will buy this? Cost of Item $ $ CASH RESERVE totaling 3 months of fixed costs $ Estimated TOTAL START-UP INVESTMENT $

Financing Strategy chapter 14 (for start-up investment) Source Amount Personal Savings [How will you save? ] $ Relatives/Friends $ Investor [Who is it? ] $ Grant [From whom? ] $ Total: $ Debt or Equity?

Return on Investment (ROI) chapter 14 % chapter 3 Net Profit ÷ Start-up Investment X 100 For every $1 dollar invested, my business earned : Return on Sales (ROS) $ chapter 13 chapter 3 % Net Profit ÷ Total Sales X 100 For every $1 dollar of sales, my business earned : $

Breakeven Monthly Break-Even Units chapter 20 Monthly Fixed Costs ÷ Gross Profit Per Unit Start-Up Investment Double Years for my start-up investment to double in value* (Start-up Investment ÷ Net Profit) X 2 chapter 14

Competition Competitor Price chapter 8 Quality Compared to my business (better, worse) why? $ $ $ Competitive Advantage • [List 2 reasons why customers will purchase your product or service over your competitor’s. ] chapter 8 •

Market Analysis chapter 18 • [By location]: Where does your consumer live? • [By personality]: what are the concerns, desires, etc? • [By behavior]: how does the consumer purchase (impulse, cautious, price sensitive, etc. ) • [By population]: what is the size of the market? Total Population (by age and gender) % Breakdown (income) % Breakdown (potential market size)

Consumer Profile Magazine Game • With your target market in mind, create a personality for your target consumer – Name – Description of personality – Age, Gender, Income, Disposable Income – Values – Education Background – What does consumer do in free time? – What music does he/she listen to? – What brands does he/she like to buy? – What motivates, bothers, and entertains him/her?

Marketing Mix chapter 10 &18 • Price: – [Should be an explanation of why you chose your price] • Place: – [Should be an explanation of why you chose this place] • Product: – Explain the benefits and features of product • Promotion: – Explain the strategy to promotions you will use

Marketing Plan chapter 10&18 Awareness How will you generate awareness? Cost Purchase How will you motivate consumer purchase? Cost Relationship How will you build a relationship with Cost customer and get them to return?

My Philanthropy Plan chapter 10 & 38 • [Describe how your business will give back to the community or support a cause that you believe in. ] • [Explain how you will incorporate philanthropy into your marketing plan. ]

My Resume

Business & Education Goals Business Education • Short-term goal • Long-term goal – Growth strategy? – Exit strategy? • Short-term goal • Long-term goal

Time Management Slide Business schedule for a typical week • • Entrepreneurship Hours: School Hours: Work Hours: Free-Time Hours: [enter hours]

Management Plan • Recruiting • Benefits You are Going to Offer to Your Employees • Evaluation Plan

My Organization Chart

[Enter your mission statement (or slogan if applicable)] Thank you for your consideration of [Enter company name]