The Wisconsin Library User (and Non-User): Outcomes of a Statewide Survey A Report Prepared for the Wisconsin Public Library Consortium www. winnefox. org/wplc Presented By: Joshua H. Morrill (Morrill Solutions® 608 -242 -0924) copyright 2003 Wisconsin Public Library Consortium
WHY DO A STATE SURVEY? n n Old Information Currently Guides Policy Political Action! Funding Potentials Baseline For Future Surveys “Knowledge is Power– BE POWERFUL”
HOW DID WE DO A STATE SURVEY? n n SCLS Training Room Reference-USA sold us call lists Hired/ Trained 5 Interviewers Called Evenings and Saturdays (Jan 29 th- Feb. 15 th)
SURVEY INFO? n 611 people completed the survey Completion Rate: 17. 1%
SURVEY RELIABLITY? Sampling Error = +/- 4 percentage points (OK…What does this MEAN…? ) (Is this giving the WHOLE story…? )
The REAL Worry In Surveys… Non-Sampling Error! To examine the extent that this may be a problem in our study…we compared our demographic findings to US census data.
An Example Comparison (Census Region Comparison)
Comparison II (Age) Keep in mind that we only sampled 14+ years old.
Facts About Library Users-And Non-Users I (Region) There were no significant differences of regions predicting library use [t(609)= 1. 52, ns].
Facts About Library Users-And Non-Users II (Political Affiliation) There were no significant association between political affiliation and library use (r=. 04).
Facts About Library Users-And Non-Users III (Voting Behavior) There was a significant difference between users and non-users in voting behavior---- LIBRARY USERS VOTE!
Perspectives on Library Funding
Patron Views of Their Library n What is the relationship between: -Staff HELPFULNESS -Staff FRIENDLINESS -Library HOURS -Library COLLECTION These items were highly associated and formed a reliable scale [alpha =. 91]
In Other Words…
IS MY ENEMY--- MY FRIEND? (Bookstores and Libraries) Library Users BUY More Books!!!
New Initiatives I? (Net. Library Potential) Those who were interested--- Were Younger.
New Initiatives II? (MP 3 Players) Again- interest from younger demographics
New Initiatives III? (24/7)
New Initiatives IV? (Delivery) Of Interested Individuals--- 73. 9% would pay a fee for this service!
The Library OVERALL Good Job!
Some Remarks on The Remarks n n Take them for what they are…but do not over generalize from them. Most people offered no feedback….
FEELING POWERFUL YET? ? The full report is available at the WPLC web site: www. winnefox. org/wplc/current/survey 2003/
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