THE WEEK THAT WAS WEEK 43 PEAK

THE WEEK THAT WAS WEEK 43

PEAK FOR THE WEEK COMMENCING 23 rd October 2011 (WEEK 43) • PUT declines slowed this week with AP 18 -39 (down 3%) the only demographic to show a YOY decline. AP 25 -54 increased by 4%, while AP 18 -49 remained flat YOY. Sunday night drove much of the PUT growth, showing a 35% increase YOY against AP 25 -54 and a 24% increase against AP 18 -39. • All nights experienced PUT growth against AP 5+ with Sunday night recorded the highest lift of 37% - not surprising given the RWC final was on air Source: Nielsen TAM. TVNZ & Mediaworks against AP 18 -54, SKY against AP 18 -49, TV 3 includes TV 3 and TV 3+1. C 4/FOUR against AP 18 -49

TV ONE HIGHLIGHTS AP 25 -54 • • TV ONE’s audience and share remained stable this week delivering a 7. 7 rating and 20. 1% share. From a yearly perspective audiences had a small loss -3% and share -7% Thursday night saw the highest weekly lift of 20% but Sunday night experienced the highest yearly lift of 28% attributable to the RWC final. Year to date, TV ONE’s average audiences are up year on year sitting at 8. 9, compared to 8. 8 in 2010. One show was in the top 10 programmes this week. Top Programmes for AP 25 -54 RWC 2011 F Live The Big Bang Theory (R) Police Ten 7 Motorway Patrol 7 Days Shortland Street Embarrassing Teenage Bodies RWC 2011 F Live The Mentalist Hot In Cleveland TV ONE TV 2 17. 0 15. 9 15. 6 15. 1 TV 3* TV 2 14. 3 14. 1 14. 0 13. 6 13. 2 12. 9 • Source: Nielsen TAM The week’s best buy was Wednesday’s Harry’s Law with a CPT of $719. 40

TV 2 HIGHLIGHTS AP 18 -39 • • TV 2 had a great week with audiences and share up 14% WOW (to 8. 9 ratings and 28. 2% share). Year on year, both share and audiences have seen a decline (-7% and -4% respectively). Thursday night experienced a 46% audience lift weekly with all peak shows rating higher than the previous week. Yearly, Wednesday saw the highest loss of 23%. TV 2’s average audiences are sitting at 9. 5 compared to 10. 2 last year. Nine of the top 10 programmes were on TV 2 this week. Top Programmes for AP 18 -39 The Big Bang Theory (R) Embarrassing Teenage Bodies Motorway Patrol Shortland Street TV 2 18. 0 15. 2 15. 0 Police Ten 7 Fast And Loose The Mentalist RWC 2011 F Live Hot In Cleveland The Amazing Race Australia TV 2 TV 3* TV 2 15. 0 14. 9 14. 5 13. 3 12. 6 • Source: Nielsen TAM The week’s best buy was Wednesday Neighbours with a CPT of $631. 70

tvnz. co. nz PERFORMANCE • For Week 43, tvnz. co. nz Page Impressions are up 12% year on year with Unique Browsers also up 33% for the same week last year. • Year to Date, Page impressions on tvnz. co. nz have grown by 27% year on year, with Unique Browsers growing 21% on a yearly basis. Top Sections National News Sport News World News Entertainment News Business Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 37% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting flat year on year. • Master. Chef Australia was the Top Episode stream for the week. • Please note Week 24 -27 has been impacted by reporting issues which we believe has been corrected. Top 10 Streams Masterchef Australia – Tuesday Episode The Mentalist Shortland Street – Monday Episode Shortland Street – Wednesday Episode Shortland Street – Tuesday Episode Shortland Street – Friday Episode Coronation Street – Wednesday Episode Coronation Street – Friday Episode Shortland Street – Thursday Episode Coronation Street – Tuesday Episode Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.