THE WEEK THAT WAS WEEK 34 PEAK

THE WEEK THAT WAS WEEK 34

PEAK FOR THE WEEK COMMENSING 23 RD AUGUST 2009 (WEEK 34) • • • PUTs for all the key demographics dropped this week however audiences continue to be up on year comparison Most channels continue to experience strong year on year ratings growth particularly TV 2 which had a 22% ratings growth year on year Tuesday, Wednesday and Thursday all showed PUT growth week on week against AP 5+

• TV ONE’s weekly audience and share were down this week, with both continuing to be down considerably year on year due to the Olympics last year • In the year to date TV ONE continues to make ground with an average rating of 9. 2 this year compared with 9. 7 in 2008 • Sunday night was the strongest performing night on TV ONE this week TV ONE HIGHLIGHTS AP 25 -54 • The week’s best buy was Saturday’s movie; Cold Mountain, with a CPT of $370. 61

• TV ONE’s weekly audience and share were down this week, with both continuing to be down considerably year on year due to the Olympics last year • In the year to date TV ONE continues to make ground with an average rating of 9. 2 this year compared with 9. 7 in 2008 • Sunday night was the strongest performing night on TV ONE this week TV 2 HIGHLIGHTS AP 18 -39 • The week’s best buy was Tuesday’s Friends, with a CPT of $472. 89