THE WEEK THAT WAS WEEK 19 PEAK

THE WEEK THAT WAS WEEK 19

PEAK FOR THE WEEK COMMENCING 6 th May 2012 (WEEK 19) • PUTs declined across all trading demographics this week with the younger demo’s posting the highest losses YOY AP 18 -39 (-10%) & AP 18 -49 (-6%). • AP 5+ (-2%) and AP 25 -54 (-2%) recorded smaller declines. • Sunday, showed growth of 6%, while Monday and Wednesday showed growth of 4% YOY against AP 5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18 -54, TV 3 includes TV 3 and TV 3+1. C 4/FOUR against AP 18 -49

TV ONE HIGHLIGHTS AP 25 -54 • • Following the 6 week trend of ratings increases, TV ONE experienced growth in audience again this week (to 8. 5 ratings) with share slightly down WOW. From a yearly perspective both audience & share losses were reported. Wednesday, Friday and Sunday nights reported the highest weekly lifts of 16%, 13% and 10% respectively. Yearly, Tuesday night experienced a 3% lift. Year to date, TV ONE’s average audience is sitting at 7. 7, compared to 9. 3 in 2011. Two shows were in the top ten programmes this week. OVERNIGHT: Top Programmes for AP 25 -54 Shortland Street The Big Bang Theory TV 2 18. 3 16. 8 Two and a Half Men Neighbours at War Masterchef 2 Broke Girls Police Ten 7 TV 2 TV ONE TV 2 15. 9 15. 5 14. 7 14. 0 13. 3 TV 2 12. 8 TV 2 TV ONE 12. 7 Last Chance Dogs The Middle The Force • Source: Nielsen TAM The week’s best buy was Tuesday’s Masterchef NZ with a CPT of $670. 02

TV 2 HIGHLIGHTS AP 18 -39 • • Another good week for TV 2 with both audience and share increasing (to 9. 3 rating and 29. 3% share) – to be the highest rating of the year. Year on year, audience and share losses were recorded. Tuesday night reported the highest weekly lift of 22% with all peak shows improving ratings week on week. Yearly, Sunday and Tuesday night experienced 7% and 9% lifts. TV 2’s average audiences are sitting at 8. 1 compared to 9. 3 last year. All of the top ten programmes this week were on TV 2. OVERNIGHT: Top Programmes for AP 18 -39 Shortland Street The Big Bang Theory The Middle Neighbours at War Two and a Half Men The Big Bang Theory R Police Ten 7 TV 2 TV 2 18. 2 16. 9 15. 1 14. 2 13. 5 12. 8 Last Chance Dogs TV 2 12. 8 Happy Endings Go Girls TV 2 12. 4 12. 0 • Source: Nielsen TAM The week’s best buy was Saturday’s America’s Funniest Home Videos with a CPT of $452. 50

tvnz. co. nz PERFORMANCE • For Week 19, tvnz. co. nz Page Impressions are up 3% year on year with Unique Browsers down -1% for the same week last year. • Year to Date, Page impressions on tvnz. co. nz are flat year on year, with Unique Browsers up 4% on a yearly basis. Top Sections National News Sport Entertainment World Business Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

TVNZ Ondemand PERFORMANCE • TVNZ Ondemand weekly Stream Views increased by 48% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 47% ahead of last year. • Friday’s episode of Shortland Street was the most streamed programme for this week. Top 10 Streams Shortland Street – Friday Episode Revenge – Ep 13 Shortland Street – Thursday Episode Shortland Street – Wednesday Episode Shortland Street – Tuesday Episode Call the Midwife, Ep 3 The Big Bang Theory – Ep 14 Go Girls – Ep 13 Masterchef NZ – Ep 12 Desperate Housewives – Ep 13 Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24 -27 2011 were impacted by reporting issues.