The United Arab Emirates Agri-food Market Rania Hassan Trade Commissioner (Agri-food) Consulate General of Canada Dubai, UAE January, 2015 1
Outline q q q q q Country Overview Food Trade Facts and Figures Why the UAE? Canadian Players Major Local Players UAE Import Requirements Challenges Where to start Major Food Exhibitions
Country Overview q q q q Population of 9 million growing at 2. 7% Small Emirati population, 20% Area 83, 600 sq km in size Federation of 7 Emirates GCC (Gulf Cooperation Council)member Arabic is the official language, but English is the business language) GDP = $414 billion (2013), growth 5. 2% 3
Agri-food Facts & Trade Figures q q q q q Agriculture Sector is a mere 0. 1% of GDP More than 50% of agricultural land is uncultivated Weather conditions and water costs hamper agricultural development efforts The UAE imports approximately 13. 5 billion$ of agri-food products annually, 80 % of food needs are imported Imports increased by 12% in 2014 41% of imports are processed foodstuff 30% of agri-food imports are re-exported to the GCC and South East Asia Canada’s exports of Agri-food products to UAE$ 448 million (Total exports are $1. 6 billion) Top food exports: Oil seeds, grains, pulses & processed foods 4
Why The UAE? q q q q q Fast growing young population Multicultural nations, 40, 000 Canadians High per capita income ($45, 000) Economic & political stability Expo 2020, large influx of tourists & businesses Unprecedented boom in hospitality sector Large food consumption, limited supply Local food production relies on imported ingredients UAE consumers (locals and expats) always looking for new products 5
Why The UAE? (cont. ) q q q Advanced infrastructure, logistical support, free zones Access to other regional, Asian and African markets Canadians viewed as friendly & honest Shopping & dining are major leisure activities Opportunities for: seafood, functional foods, organic, halal processed foods, ingredients 6
Canadian Players q Big supplier of grains & oilseeds including wheat & canola seeds q q Canadian beef in many 5 -star hotels & restaurants, as well as scallops & lobsters. Maple syrup, cereal bars, jams & fillings, Canola oil q Mc. Cain International at retail and & food service q Clearwater Fine Foods enjoying significant growth in supplying live lobster and frozen seafood products q Several other suppliers: Taste of Nature, , Voortman, Shasha, Crofters, Fruit D’or, Great Northern Maple Syrup, Citadelle, Cocomira, Natura Canadian franchise foodservice sector continues to build on its solid presence (e. g. , Tim Horton's, Second Cup, Java U, Café Suprême, Eggspectations, Big Smoke Burger to open soon. . ) q 7
Major Local Players q q q Ø Ø Hypermakets & large supermarkets: Lulu, Carrefour, Géant, Hyperpanda Smaller Supermarkets: Spinneys, Waitrose, Choithram, Al Maya Coop : Union Coop Convenience, grocery stores & express type stores (Carrefour Market, Lulu), Spinneys) Listing fees Marketing Channels: exporters can sell to the market through : local agents or importers/distributors who sell to retailers, HRI, wholesalers Major hypermarkets & supermarkets preferably through consolidators in Canada
UAE Import Requirements q q q Documents: commercial invoice, certificate of origin, halal certificate for meat, health certificate, airway bill Labelling : bilingual, list of ingredients, manufacturers name & address , biotech ingredients, halal, animal fats, net content in metric units, special storage requirements, additives, country of origin Production and expiry date Label preapproval through Dubai Municipality Herbal preparations, health and supplementary foods must be registered with the MOH 5% custom duty 9
Challenges q Understanding cultural differences q Competitiveness of local and regional products, GGC imports come duty free q Strong competition from Europe, Australia, US and New Zealand q Typical workweek Sunday– Thursday q Time Zone differences q Language, gender. . q High shipping costs- initial imports are small quantities, consolidation approach q Reliance on oil revenues-economy subject to sharp swings 10
Where to Start? q q q q Study market potential Conduct a visit or more Participate in appropriate trade shows Join a trade mission Look for a good local importer Support marketing activities Start with small quantities 11
Major Food Exhibitions Gulfood (Dubai) www. gulfood. com Annual Event (February) SIAL Middle East (Abu Dhabi) www. sialme. com Annual Event (November) Seafex Middle East (Dubai) www. seafexme. com Annual Event (November) Middle East Natural & Organic Expo (Dubai) http: //www. naturalproductme. com/ Annual Event (November) The Specialty Food Festival (Dubai) www. specialty. ae Annual Even (November) 12
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Contact Information Rania Hassan Trade Commissionner (Agri-Food) Consulate General of Canada Dubai, UAE (T): +971 4 404 -8507 (M): +971 50 652 4395 rania. hassan@international. gc. ca 15
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