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The Travel and Tourism Industry Standard 1: Objective 1 The Travel and Tourism Industry Standard 1: Objective 1

What is Hospitality? Hospitality Industry: Businesses associated with food/service management or lodging. Includes: Hotels, What is Hospitality? Hospitality Industry: Businesses associated with food/service management or lodging. Includes: Hotels, motels, inns Bed and Breakfasts Casinos Restaurants Catering

Who is in the Tourism Industry? Businesses associated with travel and transportation. Who is in the Tourism Industry? Businesses associated with travel and transportation.

Definitions • Service: an intangible task that is performed for a customer in exchange Definitions • Service: an intangible task that is performed for a customer in exchange for money (Example: A bell man taking luggage to a room) • Perishability: the idea that a product can cease to exist or become unusable in a limited time period. (Example: the loss of a sale from a hotel room or an airline seat can’t ever be recovered)

Definitions Intangibility: Things that cannot be touched. (Example: Memories or experiences) Changeability: Something that Definitions Intangibility: Things that cannot be touched. (Example: Memories or experiences) Changeability: Something that is subject to adjustment or change (Example: Perception can change based on experiences)

Products can be goods or services. GOODS: Physical products, such as a meal SERVICES: Products can be goods or services. GOODS: Physical products, such as a meal SERVICES: Entertainment with your meal

History of Hospitality comes from the Latin word “hospes”, which means “guest, visitor, or History of Hospitality comes from the Latin word “hospes”, which means “guest, visitor, or one who provides lodging for a guest or visitor. ” 1700’s: The concept of a formal restaurant began in Europe with French chefs settling throughout the area. 1800’s: Fine eating-and-drinking establishments were throughout the world. Hotels were just beginning. Cesar Ritz and Conrad Hilton started luxury accommodations.

History of Hospitality The Pineapple Symbol: Early explorers brought pineapples back from their travels. History of Hospitality The Pineapple Symbol: Early explorers brought pineapples back from their travels. Upon their return, they would display a sign with a pineapple on it to let friends know they were back and welcoming guests. The pineapple sign is now the international symbol of hospitality.

History of Tourism The word “travel” comes from the French word “travail”, which means History of Tourism The word “travel” comes from the French word “travail”, which means “work”. Anciently, travelers were migrating in search of shelter and food. Greek and Roman Empires saw more travel. Locals would serve as guides to political and wealthy travelers. Many people traveled for religious purposes, such as a pilgrimage to the Holy Land.

History of Tourism Renaissance : Ocean Exploration took place, funded by royal courts. “Grand History of Tourism Renaissance : Ocean Exploration took place, funded by royal courts. “Grand Tour”: a 2 -to-5 year travel experience for the sons of the wealthy to study language, culture, and history to complete their education.

History of Tourism 1800’s: Rail service was available to tourists to travel across countries History of Tourism 1800’s: Rail service was available to tourists to travel across countries and continents. 1900’s: Cars were mass produced and highways were constructed, enabling more people to go more places.

Tourism Today Travel is available: Airplane Ship Car Train How do you travel? Tourism Today Travel is available: Airplane Ship Car Train How do you travel?

Trends in Hospitality & Tourism Safety Food service regulations, security, passport and identification cards, Trends in Hospitality & Tourism Safety Food service regulations, security, passport and identification cards, keyless locks Diversity Women and minorities Ecology Ecotourism is a branch of tourism encompassing adventure tourism and sustainable development of regions for future generations.

Trends in Hospitality & Tourism (cont) Markets Market Segments are groups of consumers categorized Trends in Hospitality & Tourism (cont) Markets Market Segments are groups of consumers categorized by specific characteristics to create a target market. Spas, Gaming, Time Shares Convenience Take out, 24 -hour service, casual atmosphere, express check-in and check-out, internet

Technology and Tourism Websites Hotels, restaurants, facilities, vendors, and destinations host web sites to Technology and Tourism Websites Hotels, restaurants, facilities, vendors, and destinations host web sites to entice customers Book reservations over the internet Businesses offer discounts to those who use the internet to book travel or make reservation, as it save the company time and money, because of less staff. www. delta. com www. marriott. com

Technology and Tourism Internet Access Available at airports, hotels, and restaurants. Some airlines also Technology and Tourism Internet Access Available at airports, hotels, and restaurants. Some airlines also provide internet access.

Technology and Tourism Information Management Businesses gather information about customers through reservations and other Technology and Tourism Information Management Businesses gather information about customers through reservations and other means. They can use this information to predict future sales, plan menus, plan promotions, and develop better guest communications.